Jorge Ledesma Email & Phone Number

Long Beach, Ca, Us

Long Beach, California

Head of Experience Design. Symmetry is a boutique digital product design studio working with start-ups, agencies & big brands to build engaging and rich digital products for TV, Web, Mobile, and VR.

El Segundo, California

Working with clients to build innovative mobile and web solutions for a global audience.Projects include mobile apps, responsive websites & environmental experiences. As UX Manager, I work with Project and Account Managers, Creative Directors, Designers, Development teams and our clients to execute best-in-class interactive marketing.

I had the opportunity to work with the Consumer Insights group. Together we provided insights and ux direction to game teams. Our goal was to help reduce usability issues early. Responsibilities included conducting focus groups, developing feedback for teams and providing direction for integrating feedback from users.

Los Angeles

I developed a small team of designers, developers and project managers. Responsibilities included interactive strategy, user experience design & direction and launching interactive marketing for various game and company initiatives. Projects included EA Daily Deals, Holiday promotions and various code giveaways for iOS games.

Los Angeles

I joined EA to help further develop and launch their in-game social network Origin. I was the lead UX designer and worked with the in-house creative team in developing new features, wireframes, user flows and high fidelity comps. Responsibilities included pitching new ideas to the product team and working with the engineering team on implementation.

I worked with various clients to design and develop a wide range of projects including Brand ID, Mobile UX & UI design, Web UX & UI, Application UX & UI and various marketing efforts. I ran a small studio and worked with designers, producers, developers and illustrators. My clients include SanDisk, ATMEL, Compact Flash Association, Cricket Wireless, Amobee and UC Berkeley.

At SanDisk I had the chance to work with various teams developing both desktop and mobile apps enabling customers to manage their media content across devices. I was responsible for UI, UX and Design for various global wireless providers.

Clients include Major Automotive companies. Interactive e-learning solutions. Rich internet application design and production management.

Launched my first design and development studio. I was responsible for all client projects and managed a small team of freelance designers and developers. Clients included start-ups tech firms. Projects included websites, brand id, print media and advertising.

UI Design for interactive MPEG-4 platform. Provided graphic design support for the marketing dept. Together we designed and developed materials used in trade shows, print media & online initiatives including the company web site.