Joseph Becker Email & Phone Number

Responsible for supporting internal and external communications, media relations and college marketing and promotions. The position contributes content to a variety of publications and is responsible for managing, writing, editing and proofreading assigned communications projects including news releases, web and social media content, newsletters, event publications, branding messaging, talking points, etc.

University Place, Washington

This position required a strong working knowledge of WordPress, Adobe Creative Suite, digital media and content creation tools, online communication and marketing tools, social media, excellent web skills, strategic planning, effective writing, strong overall communication skills, multitasking and multi-project support, and the ability to recognize and evaluate opportunities for company growth.• Designed layouts for and built six individual websites using the WordPress platform, including theme and plug-in research, installation, configuration, and customization.• Updated and maintained company websites on a daily basis including SEO integration and optimization.• Created content for and managed multiple Facebook, Twitter and LinkedIn accounts.• Produced 20 multimedia video tutorials for external clients on the usage of Avue’s proprietary software. I used Camtasia Studio for computer screen video capture, Audacity for recording of voice-over narration, Adobe After Effects for video effects, and Adobe Premier for video editing.• Utilized Adobe After Effects and Adobe Premier to create motion graphic and motion typography videos promoting company products and services.• Used Sparkol VideoScribe to create five individual animated white-board style motion graphic videos introducing external clients to web applications and communicating basic system functionality.• Conceptualized and produced new product and website logos using Adobe Photoshop and Illustrator. • Built a working concept of a Wordpress based system for completing PDF forms.• Advised teams on best practices for the onboarding of users to web applications.

Phoenix, Arizona

The goal of this position was to increase the visibility and market position of the organization with aggressive, effective and interactive digital media communications including website, social media, and email lists. I played a key role in increasing social media following and engagement, driving daily and special event attendance, increasing program enrollment, and promoting key messaging and mission. Required strategic planning, effective writing, a deep working knowledge of digital content creation tools and digital mediums, strong multitasking abilities, well developed communication skills and working with individuals from diverse backgrounds.• Increased Facebook page “likes” from 30,000 to over 100,000.• Increased YouTube video views from 44,175 to over 461,000.• Launched Instagram account and grew follower base to over 30,000.• Launched Google+ page and grew follower base to over 345,000.• Initiated ongoing analysis of the effectiveness of social media and digital communication campaigns.• Worked closely with Marketing department to launch paid Facebook ad campaigns.• Built a digital library of more than 10,000 raw photographs & established photo management systems.• Recorded more than 500 hours of raw video content & produced more than 70 videos.• Incorporated SEO elements into website content.• Conducted numerous live and recorded on camera, radio and print interviews.• Transitioned from Firedrum to Constant Contact email marketing software & maintained email list of 80,000.• Worked on team to re-design official website. Built out new site and launched 2014.• Updated online storefront to match website re-design layout and colors.• Worked to establish and coordinate team of internal volunteer photographers.• Created PowerPoint templates for use throughout the organization.• Worked remotely during transition period and trained new staff member.

Phoenix, Arizona

Worked independently and as part of diverse teams, depending on daily assignments, in support of animal care.

Phoenix, Arizona

Used strong public speaking skills to deliver presentations to very diverse audiences from all backgrounds and education levels.