Orchestrated the development, A/B testing, and comprehensive analysis of email marketing campaigns within the HubSpot CRM platform, optimizing engagement and conversion metrics. Initiated, fine-tuned, and managed diverse advertising campaigns spanning digital media, printed media, SMS marketing, and prominent social media advertising platform such as Meta Ads, amplifying brand visibility and customer acquisition. Demonstrated proficiency in multitasking, overseeing various projects including launch events, vendor liaison, and research endeavors, ensuring seamless execution and project success. Strategically designed, implemented, and targeted marketing efforts to reach specific clientele segments, driving significant consumer impact and revenue growth.

- Conceives and develops strategic communications plans and programs, outlining ourgoals, key audiences, objectives, expected results metrics for our success.- Lead the content creation development, presentations, editorials in magazinepublications local to the DFW region, social media content, internal communications,client communications, and development of marketing assets.- Establishes and maintains effective working relationships with clients, employees,media and community partners.- Engage with clients on news, products, and services and share relevant information,content or links.- Manage, create, A/B Test, and analyze reporting on email marketing campaigns withinthe HubSpot CRM platform.- Lead the creation and development of successful client processes that ensure success,including checklists, templates for social media, email marketing campaigns, andmessaging platforms for consistent client communications.- Created, optimized and ran our advertisement campaigns amongst various advertisingchannels across digital media, printed media, SMS marketing and online advertisingplatforms Meta Ad and Google Ads.

- Lead accounts and implement integrated campaigns that leverage media relations, social, digital, and other marketing strategies to reach key audiences and achieve client goals- Act as the strategic lead directing high-level media strategy, brand messaging, digital and social marketing, and communications on accounts- Manage and ensure client projects meet all deadlines, adhere to the budget, and produce high-impact results- Lead client calls and in-person client meetings- Provide strategic client counsel and recommendations- Understand key client information, including business strategy, products and services, key customers, and competitors- Possess excellent writing skills for material development (following AP style), including press releases, pitch letters, invitations, product fact sheets, and presentations- Provide leadership and direction to team members and co-workers- Provide client service administration, including preparing client status and activity reports, actively participating in meetings and calls, compiling reports, scheduling, and logistics- Conduct high-level media relations and develop/guide public relations strategies, including media relations to all channels, both national and local – including but not limited to business, healthcare, lifestyle, consumer, and communityResearch, develop, write, edit, and proofread high-impact content for Facebook, Instagram, LinkedIn, Twitter, and other social channels- Be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners- Ability to execute against multiple projects, including launch events, vendor management, and research- Demonstrate strategic thinking, project management, organization, proactive problem-solving, and attention to details- Strong knowledge, use, and understanding of social and marketing practices

Assist management in training, motivating, and coaching employees; serve as a role model and first point of contact of the Guarantee of Fair Treatment/Open Door Policy process. Capture comprehensive data on each guest, track play, visitation and patterns which may be utilized to provide incentives and promotions targeted specifically to the players which will drive them to visit more often and play longer. Develop effective leaders for all areas of responsibility. Assist management on select, train, coach, counsel, appraise and develop Representatives.