Joseph Krassenstein 柯雅星 Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

We are recklessly committed to fun...BLAH, BLAH, BLAH, sunglasses.

Los Angeles, California, United States

AMAZN HQ is an Asian & Asian American dedicated sports media network, production agency, cultural consultancy, and identity-powered brand that reaches millions of fans across the world. In conjunction, the AMAZN Foundation creates community-gathering events, tournaments, summits, and other initiatives to celebrate and bolster Asian and Asian American success in sports.- 150K+ followers across our social accounts (TikTok, Instagram, Snapchat, and YouTube) and viewership/engagement in the millions. - Recipients of SnapChat’s 523 Accelerator program focused on creators and companies from underrepresented communities. - Content Partnerships with the NBA, the NFL, and Bleacher Report.- Host of the unprecedented AMAZN All-Star Showcase featuring Asian college basketball bound student-athletes from North America. - The leading and only media outlet dedicated to providing a voice for Asian American athletes - featured on our website, our official social media accounts, and through partner media platforms. - Supported by high-profile athletes, influencers, activists, and media companies.Follow us on all platforms @AMAZNHQ

Beverly Hills, California, United States

Managed Kia Automotive's partnerships with the NBA, 15 NBA-teams, the WNBA, and the G-League. Previously managed T-Mobile's brand sponsorship and telecommunication integration into the Formula 1 Las Vegas Grand Prix.160over90 is a global, full-service cultural agency with expertise across advertising, branding, experiential, brand partnerships, PR and communications. From offices in New York City, Los Angeles, London, Hong Kong, Shanghai and Sydney, 160over90 serves leading brands including Kia, AB InBev, Audi, Coca-Cola, USAA, DICK’S Sporting Goods, HSBC, DP World, Marriott International, Visa, and so much more. 160over90 sits within Endeavor — the global entertainment, sports and content company.

Los Angeles, California, United States

- Managed Nike China’s partnered athletes who were training and competing in the United States.- Produced Chinese basketball rising-star Kevin Zhang's mini-documentary while playing for the Phoenix Suns at 2022 NBA Summer League. - Produced and interviewed LeBron James as part of the marketing campaign around his 20th edition signature shoe, the LeBron XX.- Additionally supported marketing plans and coordinated content productions for other Nike global athletes.

Shanghai, China

- Was responsible for the building and support of seasonal marketing programs for Nike & Jordan brand defining experiences (online & offline) during the following campaigns: 2022 Beijing Winter Olympics, Air Jordan 25th Anniversary in China, and the 2022 Asian Games. Work entailed partnering with brand narrative, athlete marketing, purpose marketing, and gender marketing teams.- Owned and drove the entire experience journey starting from briefing, to ideation, to creative integration, to cross-functional strategic planning, to agency production management and lastly on-site activation.- Consumer connection was always at the center of our brand experiences planning and orchestration. Creatively worked around COVID restrictions to launch engaging Nike & Jordan experiences both in Online and Offline settings.- Budget Management: Oversaw $5M+ USD in experiential production budget.

Shanghai City, China

AIB Sportsbrands Studios, is a Chinese sports entertainment company with offices in Beijing, Shanghai, and Los Angeles. Our product, MORE体育, is a sports lifestyle entertainment and e-commerce app available for download in Mainland China in all App Stores. Learn more: www.joinmoresports.com/As the first full-time employee at AIB Sportsbrands and over my 5 years there:- Planned and then executed the brand's China market entry in partnership with local social media, digital marketing, public relations, and media buying agencies to grow the awareness and userbase of MORE Sports from 0 to 5M+ monthly active users in less than 12 months.- Led the social media strategy for 20+ NBA player partners with a combined follower base of 10M+ to further support app growth and popularity via social conversion strategies.- Helped lead communications and content planning with player partners, their agents & our local marketing teams. Roster Included: Yao Ming, Kevin Garnett, Steve Nash, Metta World Peace, Dikembe Mutombo, Chris Webber and NBA All-Stars like James Harden, Luka Doncic, Donovan Mitchell, Trae Young, Jimmy Butler, Gordon Hayward, Zach LaVine, RJ Barrett, and many more.- Helped in pre-production creative concept pitching, logistical planning and talent identification for China-focused NBA-athlete lifestyle content. Additionally managed Chinese athlete and influencer identification, creative collaboration, negotiation, and co-promotion of all content. - Identified and managed content sponsorship opportunities in the following categories: Auto, FMCG, Tech, and Sportswear. Activated branded content partnerships with Global and Chinese brands to work with NBA talent. - Secured additional revenue for player partners through athlete branded product licensing in partnership with apparel, merchandise, and toy manufacturers.

Los Angeles, California, United States

Los Angeles, California

Culver City, Los Angeles, California

Los Angeles, California, United States

Greater Los Angeles Area

Played on the USC D1 Football Team as a walk-on punter. PAC-12 Student Athlete Academic honorshttps://usctrojans.com/sports/football/roster/joey-krassenstein/1285

Shanghai, China

Shanghai, China

Master Of Arts (M.A.), Public Diplomacy

Bachelor Of Arts (B.A.), Print And Digital Journalism & East Asian Languages And Cultures: Chinese

Activities and Societies: - Student-Athlete: Varsity Football Team - President / Captain: USC Men's Rugby Club - Brother: Alpha Tau Omega.

High School