- Manage daily operations/strategy for Avenova social media and influencer marketing- Manage daily operations/strategy for Avenova email marketing- Concept and execute 360-degree campaigns- Create original content for brand-owned channels (paid, email, SMS, social, website)- Revamp omnichannel B2B and D2C marketing efforts - Track and report key metrics, revenue and growth of social media & email marketing campaigns- International/global omnichannel content development (display ads, social media, website, email, SMS)- Managed daily operations for DERMAdoctor social media, influencer marketing and digital marketingACCOMPLISHMENTS:- launched first-ever email automations - increased monthly email revenue 468% (Aug-Oct. 2023 vs. Aug-Oct. 2022)- increased email revenue 127% YoY (2023 vs. 2022)- increased email subscriber list 205% (Aug-Oct. 2023 vs. Aug-Oct. 2022)- increased monthly email revenue 269% (Q1 2023 vs. 2022)- developed social content for DERMAdoctor international retail partners- launched SMS Marketing for Avenova in March 2024

• Managed and mentored social media team (social media specialist & influencer marketing specialist)• Directed & managed all organic social strategy for company Instagram, Facebook, Twitter, YouTube, TikTok, LinkedIn and Pinterest• Managed day-to-day brand development by overseeing content, analytics and KPIs on social platforms• Worked to increase brand loyalty by directly managing incoming messages and comments on various brand social accounts • Collaborated with Digital, ECom and Marketing departments to generate timely content and CTAs• Directed all brand influencer marketing efforts and creator partnerships (paid and seeded)• Created the first-ever Brand Ambassador program in January 2022 (high-level partnerships with key content creators for continued social coverage & content creation on a monthly basis)• Established and implemented on-going organic celebrity relationships for social coverage• Planned and implemented social strategy across all brand-owned accounts• Original content creation (photo & video)• Directed brand social strategy for international and retail partners• Oversaw social content strategy, calendar & customer care inquiries with social media specialist• Managed external PR company for media events and influencer coverage• Member of company branding committee to create and implement brand campaignsWINS:- increased Facebook audience by +35%- increased Instagram audience by +77%- created brand TikTok account and grew following +234%- increased YouTube following +37%- increased Pinterest following by +689%

- daily management of all company owned social media accounts (13 Facebook accounts, 13 Twitter accounts, 12 Instagram accounts)- social listening and monitoring; community engagement and building- create and execute editorial calendars and social campaigns - special event coordination- assist Executive VP, Branding with press releases and company announcements- coordinate and facilitate media interviews, appearances and film/radio opportunities- create blog content for the Henson Family Hub website- grew Jim Henson Company corporate social accounts +33% in 3 months- grew Farscape Instagram (@farscapeofficial) +1489% and Twitter (@farscapeofficial) +160% in 3 months- launched social channels and marketing campaign for new book series, Franken-Sci High- created and launched digital promotional campaign for season 5 of Dinosaur Train

- Developed brand look and feel for variety of agency clients- Generated all creative content (photography, video, copywriting, branding)- Create and present proposal decks to clients - manage and facilitate visuals for client accounts- Generated custom content for client social media, marketing materials, websites, digital advertisements- Create and manage shot lists, budgets, talent, props, styling and photo shoots- Photo editing and filtering- Developed creative content for brand partnerships and giveaways- Managed and created influencer-generated content in partnership with influencer marketing team Clients:- Farmer's Daughter Hotel & TART- Smashmallow- Bruxie Waffles- Ambros Whiskey- Harvest Snaps- Little Things Wine- The Sandman Hotel- Tilden Hotel- Fatburger & Fat Brands

- Digital strategy advisement- Social media account management (Facebook, Instagram, Twitter, Pinterest)- Content creator- Copywriter (define and build brand voice for clients)- Influencer & blogger partnerships (campaign creation, outreach, contracting, budgeting, product mailing, asset delivery)- Negotiating influencer coverage (paid & unpaid) and deliverables on behalf of client- Creating & managing budgets for influencer campaigns, brand partnerships & photo shoots- Brand partnershipsClients:- Cypress Grove- Little Things Wine- Stark Restaurant Group- The European Bar & Lounge- Bota- Nomica- Napa Green- River's Edge Hotel- The Sandman Hotel

- Booking & managing talent travel & accommodations- Coordinating all talent-related logistics (CD & book signings, Meet & Greets, sponsored receptions, etc.)- Working closely with Artistic Administration Director, Hospitality Director, House Manager, Security & Production Manger of venue to streamline and perfect talents' experience at venue- Creating & publishing social media content for official Green Music Center Twitter, Instagram, and Facebook accounts- Developing content (graphics, editorial, etc.) for sponsored posts; the Green Music Center has a corporate sponsorship with MasterCard & various performances are underwritten by various individuals & companies- Creating written and visual content for performers/artists to publish on their own social media accounts in respect to Green Music Center- Tracking audience outreach & building on social media platformsOther Skills: CRM, Digital Advertising, Organic & Paid Audience Outreach/Building, Graphic Design, Photography, Videography, Editorial ContentACCOMPLISHMENTS: - Increased Facebook likes +100% from 5000 to 10,000 over 1 year- Built strong community relationships via social platforms- Increased activity & traffic on all social platforms- Created, implemented, & managed numerous digital marketing campaigns I have worked with Chelsea Handler, Steve Martin, Kevin Spacey, Colbie Caillat, Christina Perri, Rachel Platten, Diana Ross, Laverne Cox, Olympic Gold Medalist Christie Rampone, Gabriel Iglesias, Trace Adkins, Yo Yo Ma, Josh Groban, Jason Mraz, etc.

Facilitating and executing day-to-day needs of Green Music Center: hospitality, facilities, operations, administration, production, and front of house. I fulfill a variety of roles, including - but not limited to - answering phones, assisting with artistic administration and liaison work, company credit card reconciling, creating purchase orders and preparing invoices, constant email correspondence, and forwarding/filing necessary paperwork in a timely fashion. Attending and participating in regular meetings regarding current and upcoming performances at Weill Hall. I also schedule, maintain, and update the primary calendars and scheduling systems of the Green Music Center. I also aid in Green Music Center Board Member relations, helping execute and facilitate retreats, meetings, and receptions. I also serve as a tour guide for Weill Hall at Sonoma State University's Green Music Center. This position also requires my assistance in planning and executing galas and celebrational events at the Green Music Center.**Other duties as assigned.

Executing all needs and hospitality for performers and their respective teams. Including, but limited to:- Purchasing and obtaining client-specific items- Communicating with Associate Artistic Director, Hospitality Director, and GMC Production team to properly execute show advances- Setting up, facilitating/executing, and breaking down artist, band, and production/crew green rooms- Organizing and facilitating meet and greets (public and private) and signing opportunities- Artist/performer handling at onsite galas and special events