Joseph S. Schember Email & Phone Number

Albany, Ny, Us

Remote

> Create and execute on-brand posts across a variety of social channels. > Develop, design & manage digital content for joeschember.com.> Lead all print production projects for high quality ad campaign delivering on-time and on budget.> Negotiate pricing and project manage all direct mail & print collateral.> Create and dispatch all email marketing resulting in an avg. 32.4% open rate & 5.4% CTR.> Continually analyze performance of all campaigns & make adjustments when necessary.> Interface with external agency on marketing strategy & deliverables.> Advisor in fast-paced, highly-competitive environment to successful mayoral campaign.

Albany, New York, United States

> Serve as subject matter expert on new cloud-based B2B SaaS technology platform for financial reporting with a fund valued at $226+ billion serving 1.1+ million members. > Champion & communicate benefits of new SaaS platform leading to timely client adoption.> Effectively execute one-on-one virtual training to facilitate clients’ transitions to new platform.> Process marketing survey responses in real-time ensuring 100% up-to-date client progress cases.> Continually collaborate with the team to evaluate and improve training procedures.> Execute weekly metrics reporting for senior leadership on client progress.

> Strategically market, effectively manage, and support growth of technology product portfolio with $100+ million annual revenue.> Lead and execute portfolio marketing activities within $100K+ budget.> Actively manage lifecycle of thousands of products from new product development to end-of-life.> Support field sales and customers with technical product knowledge transfer & training as needed. > Managed numerous partners on collaborations & joint projects including setting deadlines, training development, reviewing and assigning work.> Developed creative project briefs for external agency; directed deliverable development within tight timelines.> Owned overall content strategy for presentations, email and social marketing for portfolio resulting in targeted, relevant value-first messaging. > Collaborated with cross-functional leaders in support of both everyday business and new business development to increase customer satisfaction and company gross profit.

> Strategically market, effectively manage, and support growth of technology product portfolio with ~$31 million annual revenue.> Develop B2B marketing programs for product launch & field initiatives.> Actively manage external partners; proactively plan growth strategies aligned to KPIs.

Cohoes, Ny

> Promoted to manage product lifecycle of 3,000+ products (a 200% responsibility increase), from new development through end-of-life.> Lead efforts to develop and commercialize products for new, growing market segments and technologies.> Developed marketing programs for product launch and field initiatives.> Provided market research, analysis and insights into latest industry trends.> Drove double-digit sales growth on average across product segments. > Managed numerous partners on collaborations & joint projects including setting deadlines, training development, reviewing and assigning work.> Executed relevant marketing messaging for target accounts and customer segments.> Defined and analyzed metrics for success; adjusted tactics if necessary. > Identified and developed alternative suppliers for product lines.> Negotiated pricing and contract terms with external suppliers.> Led efforts to optimize costs and establish profitable pricing models.> Developed relationships with external partners; identified growth KPIs.

Cohoes, Ny

> Integral part of the core team that established new business unit that is self-sustaining, profitable, and generating $11.5 million+ of new annual revenue.> Promoted to lead efforts to diversify and establish Mohawk into new product segments.> Managed product lifecycle of 1,000+ products, from new development through end-of-life.> Supported field sales in prospect opportunities and product training.> Defined pricing and marketing strategy for digital product portfolio.> Established and maintained strong relationships with key suppliers to ensure quality and troubleshoot issues.

Cohoes, Ny

> Content manager for new digital knowledge base,MohawkMakeReady.com, including content map, budget and timeline.> Executed social media outreach for the knowledge base to drive traffic and content sharing resulting in 4,000+ email subscribers.> Managed external agency & internal sources for content development including setting deadlines, reviewing and assigning work.> Supported field sales team with digital product portfolio.> Acted as a liaison with equipment hardware manufacturers to foster collaboration, product testing, and material compatibility.

Lake Success, Ny

Lake Success, Ny

> Managed direct multi-channel marketing initiative that generated 1.4+ million in revenue and had a 1,382% ROI.> Plan, develop, and manage product launches including collateral and sales tool creation.> Support field sales initiatives thru technical knowledge transfer and product training.> Worked collaboratively across departments & executive teams to determine strategy for product positioning, promotions, and events.> Managed a large rebranding effort for Canon’s imagePRESS production product portfolio, including interfacing with design agencies, marketing communications personnel, and upper management teams, all while maintaining a strict timeline and budget requirements.> Worked together with external agency on purchasing, compiling and managing mail & email lists for lead generation activities.

> Updated company’s Web-to-Print software online database.> Researched and described available product solutions and vendors.> Developed and populated comparability matrix.

Rochester, Ny

> Assisted students & faculty with software and hardware questions.> Troubleshooted various problems on digital output devices and other equipment.> Managed, trained, and delegated tasks to thirty student lab assistants.

Cohoes, Ny

> Participated in traveling product promotional tour and compiled formal report regarding successes.> Populated compatibility database between product offerings and digital presses and copiers.> Conducted competitive product analysis based on price and product attributes.

Erie, Pa

> Assisted pre-press specialists with daily workload.> Introduction to imposition, plate-making, proofing, and business functions.> Performed file testing, pre-flighting, and troubleshooting duties.

Bachelors Of Science, Summa Cum Laude, Graphic/Print Media, Communications

Activities and Societies: Technical Association of the Graphic Arts, Varsity Tennis

High School

Activities and Societies: Varsity Tennis Team, Chrysalis Art & Literary Magazine, Photo Club, National Honors Society