Led a team that turned good ideas into great outcomes for travel destinations.

Used content to solve problems big and small. Paired meticulous research with incredible data to craft full-funnel marketing strategies for B2B and B2C clients in tech, travel, finance, health, hospitality, and SaaS.

Spearheaded regional marketing strategy for 150+ Hilton hotels & resorts across 20+ brands, building powerful partnerships that boosted brand awareness, consideration, traffic, and revenue.

Managed digital marketing for a portfolio of full, franchised and owned/managed hotels. Included development of key internal/external stakeholder relationships, management of individual hotel websites, search engine marketing, search engine optimization, campaign management, display marketing, email marketing and social media.

Managed digital media for collegiate partners. Primary efforts included display, paid search, SEO and social media. Key responsibilities included development of partner and program specific marketing strategies, analysis of key performance indicators and trends, and daily interfacing with both external agencies and internal stakeholders. Developed paid search strategy, specifically designing high performing paid search campaigns on the Google and Bing networks, providing recommendations on quality score improvement techniques, and overseeing varied search tactics (remarketing, contextual, behavioral, display).Collaborated with media agency to coordinate programmatic and direct buying initiatives, including the identification, execution, and optimization of opportunities.Tracked campaign budgets, pacing, and KPIs across multiple channels and tactics, while making ongoing optimization decisions to positively impact ROI. Utilized analytics-driven approach with heavy emphasis on the architecture, maintenance, and analysis of reporting dashboards and media plans.

Managed paid search marketing for company that partners with higher education institutions to develop and support their online programs. Played integral role in growing search marketing channel for over 100 online programs.

Major responsibilities included monitoring web presence, website optimization, managing pay per click advertising, creating landing pages, spearheading offline marketing strategies and developing email-marketing campaigns.