Josh Rubin Email and Phone Number
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Creative Director and Writer with in-depth experience, brand side and agency side, creating full stack, high-impact creative campaigns for global brands. Renowned for the ability to deliver highly strategic, social first, award-winning content across multiple platforms. Expert in above the line, brand building and storytelling as well as targeted performance marketing that gets measurable results. Josh began his career at CAA/ICM and brought that knowledge of developing entertainment content to the advertising and marketing world. • Select Clients: Google, Meta, Netflix, Samsung, Nike, Land Rover, PayPal, American Express, Nvidia, Amazon, Microsoft, NFL, P&G, Zelle and more. • Select Agencies: BBH, Huge, R/GA, AKQA, Accenture Song/Droga5, Saatchi, Big Spaceship, CAA, Ogilvy, McCann, BBDO, Havas and more. • Start ups: Better Help, Open Fortune, Birthday, Trivergence, Custodia, BEM, and more. Expertise in:• Moving brands from a top-down approach to Creator economy models.• Managing cross functional teams to create content at the speed of social with measurable results.• Collaboration with Creators and Influencers to find new audiences and reach. • Driving brand growth through organic / paid social; both omni-channel and platform specific. • Leveraging emerging technologies to craft compelling 360 integrated campaigns.• Plugging into emerging trends to help brands be a part of the conversation. • Building community and reach through shared experiences and brand partnerships.• Creation of above the line (360, film, tv, social) and below the line (CRM, DTC, performance marketing).• Implementing AI to create deeper consumer insights and user journey intel.• Assembling teams of makers; content writers, designers, shooters, editors and techxperts to create innovation at scale. Additional POI:• Creator/Publisher of podcast "Flow" wherein we interview artists on their process. • Winner Chris Human Rights Award for creation/direction of 8 films fighting racism and prejudice.• Proud #GirlDad
Royal Caribbean Group
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Executive Creative DirectorRoyal Caribbean GroupNew York, Ny, Us
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Executive Creative Director - WriterCulturious May 2024 - PresentNew York, New York, United StatesFounder of Culturious Social, a creative consultancy building brands and connecting them to culture by guiding them to tap creatively into the Creator Economy. Creating culturally relevant ideas, content and platforms that are designed to inspire creators and consumers to join in, take action, and create along side us. Then, from one big idea sparks a million creations. Loyalty and advocacy are born, LTV skyrockets, and brands achieve more engagement for less spend.Select Clients: Google, Meta, Netflix, Samsung, Nike, Land Rover, PayPal, American Express, Nvidia, Amazon, Microsoft, NFL, P&G, and more. Select Agencies: BBH, Huge, R/GA, Song/Droga5, Saatchi, Big Spaceship, CAA, Ogilvy, McCann, BBDO, Havas and more. Start ups: Open Fortune, Birthday, Custodia, BEM, and more. • Creating digestible full-funnel social content that is culture rather than an interruption.• Collaborating directly with influencers, creators and with influencer agencies to extend brand reach.• Creating platforms that connect with a multicultural audience and inspire community engagement.• Built Spark Makers Studio and Content Creation Lab focused on lean production capability. • Developing social-first, omni-channel, and platform-specific campaigns that start real conversations.• Shifting brands from top-down to direct-to-audience models with measurable results.• Leveraging emerging trends in both tech and culture before they go mainstream.• Building scalable ideas and teams for specific initiatives that move at the speed of social.• Implementing AI tools to create deeper consumer insights. -
Executive Creative DirectorAccenture Song Aug 2021 - May 2024New York City Metropolitan AreaECD (North America + Member of Global team) at Song/ Droga5.Helping build Song into the world’s largest tech and culture driven creative agency. Focusing on delivering 360 integrated campaigns and innovative social first creative solutions. Delivering a comprehensive suite of creative services to our Fortune 500 clients through full funnel content strategy, ideation and activation, Influencer / Creator collaboration, performance marketing, brand experiences, social engagement and innovation. Connecting brands to culture + community by leveraging life-centric trends. Select Clients: Adobe, Alibaba, AWS, Cisco, Google, IBM, Jaguar Land Rover, Microsoft, Nvidia, Oracle, Salesforce, SAP, MARS, Merck.Categories: Technology, Automotive, Luxury Goods, E-commerce, AI & Machine Learning, Social Media, Digital Marketing, SaaS, Healthcare, Science.Key Accomplishments:• High-Impact Campaigns: Developed and executed cutting-edge, omni-channel and platform-specific social campaigns, driving significant engagement across Instagram, Twitter, Facebook, and TikTok. • Developing and managing Influencer/ Creator Partnerships: high-impact macro and micro-influencer partnerships, enhancing brand reach, authenticity, and connection. • Leading our JLR Creative and Social teams (30+), driving agile, innovative creation of high-performing content + global and local activations.• Member AI + Metaverse Continuum Group; inventing and showcasing creative uses for major clients.• Winning new business pitches. Helped win Wells Fargo and more. -
Executive Creative Director (Acquired By Song/ Droga5 In 2021)Spark44 Nov 2019 - Aug 2021New York, New York, United StatesBrought in to build up a diverse, concept-driven creative department, fostering 360 creative integration to prepare for merger. Developing all brands through omni-channel, and platform-specific social strategy and creative for both above-the-line and below-the-line communications. Implementing high standards of creative and reorganizing for lean, high performance marketing at the speed of social. Built creative dept to be highly strategic, collaborative, and to have in-depth understanding of cultural trends and emerging technology. Select Clients: Land Rover, Jaguar, Master & Dynamic, Tetley Tea, EoC, Tata CommunicationsCategories: Automotive, Luxury Goods, Consumer Electronics, Beverage, TelecommunicationsKey Accomplishments:•High-Impact Campaigns: Spearheaded creative strategy, ideation, and content development for high-profile brands, driving significant business growth and new acquisitions.• Innovative Social Campaigns: Led the creative vision for the acclaimed 'Reimagine' campaign, reinventing Jaguar and Land Rover as Modern Luxury icons.• Pioneering Team Building: Built and led a pioneering social-first, digitally native creative team, resulting in exponential performance improvements across social media platforms including Twitter, Facebook, Instagram, and TikTok. 400% increase in client satisfaction in creative innovation in our yearly survey• Influencer and Creator Partnerships: Managed the Influencer and Creator Incubator, targeting new audiences and expanding brand reach through collaboration and relationship-building.• Sustainability Initiatives: Spearheaded the 'Stay Creative' Jaguar sustainability campaign, recognized by Forbes for its innovation.• Community Engagement: Led the 'DABSA Local Heroes' social campaign, achieving millions of impressions with lean budgets and earning industry accolades. -
Group Creative DirectorDentsu Creative Apr 2017 - Jul 2019Greater New York City AreaGroup Creative Director (American Express) at Mcgarry Bowen, full service, global advertising, integrated marketing and communications agency. Brought in to lead and elevate the creative for American Express, focusing on developing award-winning social campaigns and experiential marketing initiatives.Select Clients: American Express, Disney, Subway, TB12Categories: Financial Services, Consumer Goods, Sports, Technology, Experiential MarketingKey Accomplishments:• Record-Breaking Campaigns: Created, developed, and managed the most successful Small Business Saturday campaign ever, generating 104 million shoppers with $17.8 billion in sales in one day.Innovative Experiential Marketing: Developed and managed the Lin Manuel Miranda experiential, social, music, and TV campaign for American Express, exceeding media expectations and increasing profit by 26%.• High-Impact Social Campaigns: Led and wrote award-winning global social campaigns, resulting in 5.9 billion global impressions and significant brand growth. Strategic Brand Positioning: Provided strategic direction and creative oversight, ensuring all marketing materials aligned with the American Express brand and resonated with target audiences.• Cross-Functional Collaboration: Worked closely with cross-functional teams, including product marketing, PR, and digital, to create cohesive and integrated marketing strategies.Also worked with Disney, Subway and Tom Brady's personal brand TB12. -
Freelance Creative Director, WriterCulturious Jan 2013 - Apr 2017New York, United StatesFreelance Creative Director for Brands, both in-house and at agencies. Most contracts were 6m to 1y including:• @RADICAL (Amex, Grey Goose, NFL, Pepsi, Gap): Launched "Unstaged"; a digital concert series worldwide pairing Grammy winning musicians with Oscar winning directors. • GOOGLE: Won Google business for CO: with "Web and Main". Ran Sonos X Google Launch. • SAMSUNG - Built #1 Social Platform (X) during the Summer Olympics.• R/GA (Verizon, Nike) Created "Thanksgetting" Holiday written up in NYT, WSJ, Adweek.• HUGE (Kohls) Created "Kidmoi" SMS leading app.• YAHOO: Figuluio and Partners. "The Places You'll Go" campaign. • BBH (Axe, Levis, Sobe) • JWT, (Macys, Puma, Diageo) Created acclaimed Macy "Tweet if you believe" campaign • BUDWEISER: @ Solounion. Homegrown Campaign. 50 films for 50 states. • STRAWBERRY FROG (Pepsi) Created "True North" Brand campaign. • PARTY CITY: Built creative dept for affiliate start up "Kazaam" from ground up.• PAYPAL: Helped build account at Havas. • 360i (HBO)• OGILVY (IBM)• HBO (Game of Thrones)• MOTHER (Target, Intel) • NETFLIX (Master of None launch)• MCCANN (Mastercard)) • BBDO (Visa, Red Cross)• CAA / ICM
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Associate Creative DirectorSaatchi 2008 - Dec 2012New YorkCopywriter at Saatchi, a global advertising agency. Brought in as first hire by Gerry Graf. Clients included JCPenney, Miller Genuine Draft, MGD 64, IAVA and many other accounts. Promoted to Creative Director. Won Cannes Lion for JCP Doghouse 1 and 2 viral campaigns + FB campaign. -
CopywriterBbh Usa 2006 - 2008New York City Metropolitan Area(Axe, Levis, Sobe) Created Axe BCWW Music Video and Mockumentary. (15m views + One Show)
Josh Rubin Skills
Josh Rubin Education Details
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Political Science / Film -
Riverdale Country School
Frequently Asked Questions about Josh Rubin
What company does Josh Rubin work for?
Josh Rubin works for Royal Caribbean Group
What is Josh Rubin's role at the current company?
Josh Rubin's current role is Executive Creative Director.
What is Josh Rubin's email address?
Josh Rubin's email address is jo****@****wen.com
What schools did Josh Rubin attend?
Josh Rubin attended New York University, Riverdale Country School.
What skills is Josh Rubin known for?
Josh Rubin has skills like Writing, Direct Marketing, Social Media, Art, Online Marketing, Digital Strategy, Brand Awareness, Mobile Marketing, Digital Media, Content Marketing, Cd, Advertising.
Who are Josh Rubin's colleagues?
Josh Rubin's colleagues are Brunhild Fersen, Sue Sane, Karen Fernandez, April Selda, Dawa _, Edward Mirasol, Andrei Ristea.
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Josh Rubin
Advanced Manufacturing Engineering Leader At Collins AerospaceGreater Minneapolis-St. Paul Area4gmail.com, goodrich.com, utcaerospacesystems.com, monsterenergy.com1 (800) 4XXXXXXX
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Josh Rubin
Austin, Tx4armbrustusa.com, dailydot.com, cnn.com, thedailydot.com11 +120242XXXXX
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Josh Rubin
Arlington, Va1cs.com
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