Starting as the sole UX practitioner at Entrust, I helped to create and eventually lead the Experience Design team. Including managing 3 internal designers, agency partners and adding a Conversion Rate Optimization (CRO) capacity to the team.Our work encompassed a wide range of experiences including the global website, the e-commerce site, product selector tools, interactive sales applications, demos, landing page and email templates, partner portals, and employee portals. In addition… Show more Starting as the sole UX practitioner at Entrust, I helped to create and eventually lead the Experience Design team. Including managing 3 internal designers, agency partners and adding a Conversion Rate Optimization (CRO) capacity to the team.Our work encompassed a wide range of experiences including the global website, the e-commerce site, product selector tools, interactive sales applications, demos, landing page and email templates, partner portals, and employee portals. In addition my team worked on a new cloud infrastructure dashboard, the one-time password (OTP) mobile app for the authentication product group, product and program branding elements, and the experience pattern for search and directories.Almost every project involved cross-functional collaboration with marketing groups, product groups, sales and support in some capacity. We also ensured all projects met the latest accessibility and privacy standards.Major projects include: A complete brand, style guide and website overhaul in 2019, followed by a second brand update a year and half later. The creation and maintenance of the first, second and third iterations of Entrust's design library used to inform Entrust's customer touch-points and products across the organization. The evolution of Entrust's information architecture to allow for portfolio (and thus content) expansion as Entrust acquired more companies. The evolution of the navigation system and menus as the portfolio of products expanded. Show less

Contracted to provide UX guidance and UI designs for web projects across six business segments and support services. The nature of the work required introducing and socializing UX concepts and design thinking to an organization unfamiliar with both. Via work on many tactical UI projects I was able to build awareness and respect for user-centric thinking in the organization. After a year of contracting I was offered a full-time role as Principal UX Architect.

Designed user interfaces and user experiences across a number of different products for the Coalition Marketing division of BI Worldwide. Coalition marketing owns a number of loyalty marketing platforms. I had full responsibility for all aspects of UX and UI designs and contributed to product positioning and strategy as well. This includes user journeys, user flows, state flows, backend flows, user stories and job stories, wireframes, mockups, and prototypes. Projects Include:-… Show more Designed user interfaces and user experiences across a number of different products for the Coalition Marketing division of BI Worldwide. Coalition marketing owns a number of loyalty marketing platforms. I had full responsibility for all aspects of UX and UI designs and contributed to product positioning and strategy as well. This includes user journeys, user flows, state flows, backend flows, user stories and job stories, wireframes, mockups, and prototypes. Projects Include:- Full responsive redesign of Contractor Rewards. CR is a key platform in the coalition business at BI. Its website was +10 years old and not usable on a mobile device. I did all of the UX and UI design for this project.- Design of Email Communications plan for Foodservice Rewards. Mapped out the customer journey and potential email touch points for FSR members. Wrote job stories for each and every possible email in order to maintain user centricity as well as message consistency. Designed layout, look and feel, and copy for each email. - Design for new Automatic Deposit feature on Foodservice Rewards including landing page, email marketing design, and onboarding user flow, UX and UI. Also designed the logo for the Automatic Deposit program. -Designed a number of different reporting dashboards and back office interfaces for Foodservice Rewards sponsors and distributors. -Other projects include responsive email design including writing html/css in some cases, redesign for an unboxing experience, and marketing/landing page design.Tools used include Sketch, Illustrator, Figma, pencil and paper, Zeplin, Keynote, Jira, Google Drive, Principle for Mac, and Proto.io.Methods used include user research and interviews, competitor and market analysis, job stories, personas, user flows, back-end logic flows, and wireframing. Show less

Servli is a Minneapolis-based startup in the food service industry. My role encompassed aspects of product management, UX and UI design for multiple facets of the application. Methods included on-site user interviews, user personas, job stories, information architecture, user flows, back-end flows, UI design and prototyping. • Solved a complex taxonomy, IA and UX design problem for categorizing restaurant inventory. Designed a mobile-friendly interface, with clear, consistent… Show more Servli is a Minneapolis-based startup in the food service industry. My role encompassed aspects of product management, UX and UI design for multiple facets of the application. Methods included on-site user interviews, user personas, job stories, information architecture, user flows, back-end flows, UI design and prototyping. • Solved a complex taxonomy, IA and UX design problem for categorizing restaurant inventory. Designed a mobile-friendly interface, with clear, consistent language and inputs despite no standard taxonomy in the foodservice industry for all types of restaurant inventory items.• UX and UI design for a back-end reporting and visualization dashboard to be used by food manufacturers showing market penetration of their products vs competitors.• UX and UI design for a 9”x6” Pipo device which connected to a scanner and was placed onsite with users.ToolsSketch, Adobe Illustrator, Figma, Flinto, Zeplin, Principle, Jira, Slack, Google Docs, Autodesk 360, Preform/Formlabs. Show less

TrackIf is a price tracking startup based in Minnetonka. A year and a half into their existence, TrackIf's environment is extremely fast-paced as they are going after the consumer market, B2B market and platform partnerships. As product manager I reported to the CEO/Product Owner on all 3 of these areas plus mobile app projects for iOS and Android. I worked closely with the CTO, COO, and head of sales to shape product strategy, requirements, and prioritize the roadmap for each product… Show more TrackIf is a price tracking startup based in Minnetonka. A year and a half into their existence, TrackIf's environment is extremely fast-paced as they are going after the consumer market, B2B market and platform partnerships. As product manager I reported to the CEO/Product Owner on all 3 of these areas plus mobile app projects for iOS and Android. I worked closely with the CTO, COO, and head of sales to shape product strategy, requirements, and prioritize the roadmap for each product area. I also managed the product design process from initial ideation sessions, to user flows, wireframes, mockups, and UX design. Responsibilities across all five product areas. - Product Requirements Documentation (PRD or Product Spec) including product strategy, user stories, job stories, flow diagrams, wireframes, and UX design direction. - Roadmap prioritization and sprint planning.- Product Strategy planning, feature ideation and direction. - Analysis of user activity metrics similar to Lean Startup metrics.ToolsJira, Keynote, Adobe Illustrator, Google docs, Dapulse (road-mapping tool), Basecamp, Desk, Mixpanel, Mailchimp, and Wordpress. Show less

Consulting through Lift (a technology product agency) on projects ranging from web based tools for sales and operations at the country's largest RV Retailer, to smaller local startups. Mobile app, mobile web, tablet, or desktop may be the ultimate expression of the product. My role is describing the strategy, positioning and build plans for these products. Specific tasks involve writing the PRD (product requierement document) writing users stories, job stories, creating wireframes, UX design… Show more Consulting through Lift (a technology product agency) on projects ranging from web based tools for sales and operations at the country's largest RV Retailer, to smaller local startups. Mobile app, mobile web, tablet, or desktop may be the ultimate expression of the product. My role is describing the strategy, positioning and build plans for these products. Specific tasks involve writing the PRD (product requierement document) writing users stories, job stories, creating wireframes, UX design and roadmap management. Ultimately my role is to understand who the users are, their real world needs, and translate that into a plan for building, testing and iterating a product or suite of products to meet those needs. My job is really about understanding the problem to be solved for Lift's clients. A product's direction and vision are uncovered by understanding the people on all sides of the product. What we build, how we build it, how fast, in what environment comes from there. The customer comes first. Listening, paying attention, curiosity and clarity get the job done in the best way for the customer. Show less

I find technical solutions to customer problems and manage the most sensible development path to a useful product. I work with developers, designers and UX experts to get to a working prototype quickly. From there we iterate on features and design following the path our users lay before us. I prefer approaches similar to lean startup methods. Getting a working product in customers hands as quickly as possible and learn from them what features to remove or add. I'm interested in… Show more I find technical solutions to customer problems and manage the most sensible development path to a useful product. I work with developers, designers and UX experts to get to a working prototype quickly. From there we iterate on features and design following the path our users lay before us. I prefer approaches similar to lean startup methods. Getting a working product in customers hands as quickly as possible and learn from them what features to remove or add. I'm interested in starting projects, not excessive planning. I believe that working code wins. Show less

My team works on rapid prototyping projects for internal Best Buy business units. We use web based, mobile, connected devices, social media, data or emerging technologies to find creative solutions to our customers' problems. My role in that is to clearly understand and define the problem, time/budget and other constraints in order to a working proof of concept or proof of principle.

I'll be working to solve business problems creatively at the intersection of social technologies and humans. Among other things I'm working on the team for Ideax, Best Buy's site for crowd-sourcing ideas. Other projects include pushing forward the stores' use of social media to connect with their local communities.

I manage the day to day activities of the sourcing team on-site at Best Buy. This includes 4 domestic team members as well as 7 team members in India. I work closely with the client to partner on the most effective application of social technologies, sourcing methods, and pipeline creation to achieve business needs.I also functional cross-client as a social media SME (subject matter experimenter) and sourcing consultant.

In this role I'm responsible for providing recommendations on the most appropriate online resources to use for our candidate sourcing needs. This applies to yearly contracts with job boards, posting aggregators and other vendors online. This also applies to supporting sourcing campaigns for ad-hoc project throughout the year. I maintain an awareness of the landscape of online recruiting and its attendant tools, technologies and techniques for finding good people fast. I use evaluations… Show more In this role I'm responsible for providing recommendations on the most appropriate online resources to use for our candidate sourcing needs. This applies to yearly contracts with job boards, posting aggregators and other vendors online. This also applies to supporting sourcing campaigns for ad-hoc project throughout the year. I maintain an awareness of the landscape of online recruiting and its attendant tools, technologies and techniques for finding good people fast. I use evaluations, pilots, and test runs to gather data for my recommendations. Show less

My responsibility is to source talent for Best Buy Corporate and some field positions. I am currently contracted to Best Buy through Accenture to whom Best Buy has outsourced their recruiting efforts. In the past I have sourced and done some recruiting for finance and accounting people up to director level. I currently am developing a new role as an online resource manager and diversity specialist.

This was essentially a sales position for Officeteam, one of the lines of business for Robert Half International. I had three different responsibilities while I was there. I would be responsible for recruiting, placing candidates in client companies-i.e. staffing, and also expanding my book of clients.