Business Analyst - Visual Merchandising
CurrentManaged a 100K+ budget, optimizing resources and industry connections for maximum visual production impact through acquiring and distributing product photography and videography by conducting traditional shoots and CGI for product lines generating $5M+ annually.Collaborated with Marketing and AB testing teams to drive data-backed decisions on promotions, product specs, and visual merchandising. Led visual experiments and supported initiatives to enhance brand presence and optimize assets.Used Tableau and Quantum Metrics to analyze financial data, trends, and imagery performance, shaping strategies for brand alignment and audience needs. Regularly audited visual resources to identify gaps and plan future imagery based on vendor insights and assortment analysis.Independently enhanced web visuals to increase site-wide reach and sales, optimizing for top-performing products in key categories.Mastered and integrated Adobe Substance software for consistent, low-cost CGI photography production, filling visual gaps for new products and galleries needing more quantity.Developed a 360-degree pivoting tool for photographing window treatment products, enabling the creation of 3D assets and reducing resource consumption for CGI imagery.Developed and maintained a studio partner guide for analyzing costs, cycle times, and project timelines to inform future photo and video decisions. Established guidelines and tutorials for efficient file handling, project completion, and consistent visual displays across product galleries.Implemented automation via JQL and Jira, reducing redundant tasks and cutting team management workload by 25% across company-wide teams.Mastered in-house visualization tools, applying rule-based coding and data sheets for accurate product launches, edits, and troubleshooting visual issues.Websites: Blinds.com, Blinds.ca, AmericanBlinds.com, JustBlinds.com, HomeDepot.com, HomeDepot.ca