Joy Alphanso Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

I am a certified Salesforce and Pardot (M.C.A.E) Consultant with a passion for marketing technologies and a knack for solving intricate tech challenges for clients. I work with enterprise clients to make them wildly successful on the Salesforce platform. With extensive experience in digital marketing and marketing operations across diverse industries, I grasp the technical and operational hurdles faced by marketing teams, impacting productivity.My approach involves an in-depth understanding of our customers' businesses, enabling me to provide advice on marketing, sales, and operations strategies. I take charge of managing clients' Salesforce and Pardot integrations, implementing automation, and devising email marketing campaigns to optimize ROI.As a leader in Salesforce project implementations and configurations, I handle day-to-day CRM administration and consult clients on Salesforce best practices. I also play a key role in evaluating vendors, AppExchange partners, and crafting comprehensive technical documentation.

Toronto, Ontario, Canada

Working with large clients to consult on Marketing Automation Strategy and Salesforce Administration.Conducting training programs on Marketing Cloud Account Engagement (Pardot). Running JumpStart implementations for new Pardot clients.Providing end-to-end Pardot ans Salesforce Support to multiple clients across industries.

Toronto, Canada Area

> Salesforce Administrator - Trained full-time Salesforce administrator; role includes creating sales reports and dashboards; managing workflows and process builders; training and onboarding new users, managing objects, picklists and more.>Marketing Automation Specialist - Over 4 years hands-on experience working with Pardot, Hubspot and Mautic. Presently the administrator for Pardot. Role includes utilizing advanced Pardot capabilities to strategize and execute email marketing and drip campaigns, A/B testing, Automation rules, creation of dynamic content, page actions and custom landing pages.> Digital Marketing - Planning, strategizing and execution of digital marketing activities including website CMS management, SEO, SEM, LinkedIn and Google Ads.

Kitchener, Canada Area

Carried out promotions for newly launched mobile application on Instagram and Facebook using paid advertisements

To utilize analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points digitally. To plan and execute all web, SEM, email marketing, social media and display advertising campaigns. To measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Mumbai

A market research project including primary and secondary study of the market scope for a new product. The project also included working on various statistical tools for analyzing big data.

Job roles included B2C - pharmaceutical sales, vendor management, distribution channel management, branding and promotions, organizing conferences, trade shows and more.

Masters In Management Studies, Marketing

Bachelor Of Science (B.Sc.), Microbiology And Biochemistry