Kayla Border Email & Phone Number

Consults clients on how to implement, measure, and optimize marketing campaigns using Salesforce Pardot (Marketing Cloud Account Engagement) and Marketing Cloud. Leads Pardot & Marketing Cloud implementations across different project and client types.Trains clients on Pardot’s technical capabilities and end-user best practices. Maintains deep working knowledge of how to build assets in Pardot, including emails, landing pages, Engagement Studio Programs, lists, automation rules, and more.Ensures clients’ Pardot environments adhere to best-in-class standards for data, including keeping subscriber databases clean and opt-in workflows adhere to CAN-SPAM and GDPR policies. Project manages multiple client accounts, ensuring projects are completed on time, within scope, and within budget.

Led and coached a team of four vendor marketing managersDeveloped comprehensive marketing strategies to drive the sale of cloud productsDesigned programs for current partner base to help accelerate the adoption of cloud technologyProject managed multiple campaign executions simultaneously, ensuring deadlines were met and strategy was aligned to marketing plansUtilized internal data and current market trends to craft go-to-market strategies Delivered formal presentations to executive stakeholders on marketing resultsPerformed post-campaign analyses and summarized data into easily digestible reports Maintained professional and collaborative relationships with internal and external stakeholders

Developed comprehensive marketing strategies to drive the sale of cloud productsDesigned programs for current partner base to help accelerate the adoption of cloud technologyProject managed multiple campaign executions simultaneously, ensuring deadlines were met and strategy was aligned to marketing plansUtilized internal data and current market trends to craft go-to-market strategies Delivered formal presentations to executive stakeholders on marketing resultsPerformed post-campaign analyses and summarized data into easily digestible reports Maintained professional and collaborative relationships with internal and external stakeholders

Tampa/St. Petersburg, Florida Area

Develops strategic communication plans for all business initiativesDevelops strategic and engaging messaging for all key audiences: sales teams, internal employeesand mediaAids in the adoption of new products and programs through a variety of communication channelsDevelops content for multiple channels including, websites, social media, newsletters and pressreleasesWorks closely with other department heads and key internal stakeholders to support marketinginitiatives and campaignsTracks and reports content consumption rates and analytics and develops improvement strategiesResearches and maintains knowledge of current marketing and communications trendsCoaches junior team members

Tampa/St. Petersburg, Florida Area

Responsible for the strategy, creation and optimization of digital marketing content, including blogposts, e-books, display ads, landing pages, and web pagesWorked closely with sales teams to understand their needs and challenges, and developed contenttailored to their sales strategyManaged Valpak Advertising’s social media accounts, including Facebook, LinkedIn and TwitterUsed KPIs to measure content performance, actively A/B testing content, design and userexperienceWorked closely with marketing leadership on reporting, analyzing, and optimizingmarketing campaigns to demonstrate their ROIPromoted to a managerial position in another department within a year

Tampa/St. Petersburg, Florida Area

Wrote engaging and compelling copy across a variety of external-facing marketing channels,including direct mail, sales collateral and client communicationsPromoted from coordinator to a specialist in under a year

Tampa/St. Petersburg, Florida Area

Provided administrative assistance to the vice president of marketingAided in the content creation and execution of marketing materials, including PowerPointpresentations, digital display boards and employee newsletter

St. Petersburg, Fl

Planned and executed events and meetings, including the annual Board of Director's meetings atthe U.S. OpenProvided daily office management of the international headquarters of professional women's tennisManaged multiple calendars and travel coordination for c-level executivesWorked closely with, and maintained a high level of communication with executives