Sarah Smith Email & Phone Number

Cambridge, Massachusetts, United States

Adminstered the J-PAL website and communications tech stack, including Salesforce, Marketing Cloud, Form Assembly, and Drupal.

Cambridge, Massachusetts

Salesforce Implementation and Administration:- Conducted multiple discovery sessions with multiple department teams and map business needs to use cases, user journeys, process flows, and technical business requirements and scoping documents- Championed Salesforce and conduct user training and adoption workshops for end users- Created all documentation for system training, processes, and department policies- Managed the Salesforce case system for internal technical support cases and evaluate enhancement requests from end users- Managed Salesforce releases and highlight new features relevant to business needs- Administered and troubleshooted Salesforce bugs and enhancement requests- Managed batch data imports and external system integrations- Built and enhanced Salesforce reports and dashboards- Managed the User Acceptance Testing and feedback process- Advised on Salesforce best practices and evaluated all applicable tools and apps available within the Salesforce ecosystemMarketing Technology Administration:- Collaborated with marketing and program teams on current and future business needs- Implemented and managed Salesforce Pardot- Managed all list segmentations and data tags- Built user engagement journeys and reported on key performing metrics- Created and managed dynamic content, marketing automation rules, and segmentation rules- Built and maintained responsive landing pages and lead generation formsWebsite Administration:- Managed and updated the MIT Professional Education Drupal 8 website and provide first tier support for enhancement requests and troubleshooting issues- Collaborated with key stakeholders to develop effective growth strategies for web, video, digital communications, and social media- Managed relationship with web developers

Cambridge, Massachusetts

- Managed marketing and communication efforts with global teams across South America, Europe, and Asia for the Center for Transportation & Logistics (CTL).- Administered CTL websites on Drupal and Salesforce platforms.- Created, published, and edited multimedia content for web, print, social, and email.- Developed and executed effective communication strategies to promote CTL research and events.- Coordinated PR/Media activities.- Photographed events and headshots.- Managed all social media channels for YouTube, LinkedIn, Twitter, Facebook, Wordpress.- Designed print and digital advertisements for major industry publications.

Boston, Ma

- Wrote and edited press releases, thought leadership, website content, email promotions, and newsletters.- Coordinated with product management, sales, business consulting, and executive teams to develop and execute on marketing campaigns.- Managed events and company exhibitions for global industry and client events.- Streamlined internal workflow management processes.

Boston, Massachusetts

- Wrote new content and revised existing documentation for end users and internal support teams including release notes, knowledge bases and help systems (Web Help and CHM formats), installation guides, user guides, and internal training documentation.- Coordinated across product teams to ensure accuracy and clarity.- Developed and managed documentation schedule for technical writing team.

Oxford, Oh

Coached university students and staff for idea generation and written style, structure, tone, vocabulary, grammar, and syntax. Experience with ESL students.

Oxford, Ohio

Independently developed comprehensive course syllabi that adhered to university learning requirements for university composition and literature courses of 20+ students. Emphasized critical thinking, analytical, and communication skills.

Boston, Massachusetts

Managed a three-person writing team to generate SEO web content.

Boston, Massachusetts

Assisted college students and staff with software/hardware troubleshooting for PC and Mac operating systems. Conducted software training sessions for Adobe Suite and Avid.

Taipei, Taiwan

Tutored ESL students in conversational English and managed American-Taiwanese cultural exchange events for university students.

Master Of Arts, English

Activities and Societies: Graduate Teaching Assistant, OxMagAwarded a full-tuition Graduate Assistanceship.

Bachelor Of Arts, Visual Arts - New Media

Activities and Societies: Emerson Digital Media Lab, EVVYs, Honors programAwarded a half-tuition Honors scholarship.