» Art directed the SS20 couture campaign photo-shoot from the selection of looks,and scenery conceptualization to hair styling and make-up» Empowered the brand positioning on social media by driving engagement andincreasing the number of followers by almost 200% within 6 months» Designed and sketched Hassidriss’ first SS21 ready-to-wear and lounge-wearcollection from selecting the color palette to making fabric selections» Led and supervised a team of embroiderers, tailors and pattern-makers todeliver the product in line with customer needs and requirements» Managed day-to-day communication for over 50 customers per month» Increased e-commerce revenues by 40% while analyzing competitors’ onlinestrategy» Negotiated with international vendors for fabric supplies resulting in a 30%discount offer» Developed the marketing strategy for the 2019 bridal line, which generated 50%increase in annual revenue

» Represented Sirivannavari's pop-up store at La Rinascente and managed the inventory» Implemented the creative merchandising strategy resulting in a 30% increase insales in one month» Expanded the brand’s reach by 15% while targeting customers in the Gulf Region» Reported the inventory on hand on a daily basis

» Styled 100+ looks of which 4 were selected for the store’s Annual Fashion Film» Art directed the concept store photoshoot including mood setup, props andaccessory selections» Worked with photographers and filmmakers to shoot the brand’s storyline» Liaised with hair stylists and make-up artists to create and edit the look of 5 models

» Created 5+ line sheets for international buyers while designing over 4 look books» Developed and planned the company’s Instagram content while tracking consumer engagement