Faux is a fully integrated communications, digital, and creative agency, working in partnership with leading global luxury brands and the Middle East’s most exciting designers and concepts. Working across the fashion, beauty, lifestyle and luxury sectors, we take an innovative and holistic approach to consultancy. Faux headquarters houses our 360 offering including expert communications and creative teams, a designer showroom, and an in-house creative direction and photography facility, Faux Studios.• Managing my own client portfolio of luxury fashion and beauty brands.• Cultivating and maintaining professional relationships with relevant media, influencers, stylists, managers, suppliers, and key industry people.• Proactively exploring and identify relevant PR opportunities for clients and projects.• Outreach to editors and stylists in key long/short lead, and online media outlets to secure targeted exposure including news features, spokesperson interviews, product placement and editorials.• Developing and executing communications strategy for clients as well as creating material including press releases, event proposals, and targeted media and influencer lists.• Conducting extensive market research in the industry and competitor activities as well as data and trend analysis.• Maintaining strong sample traction and securing editorial and influencer placements for brands.

• Projects consisted mainly of commercial designs including restaurants, bars, nightclubs, gyms, and retail spaces as well as high-end villas and apartments• Developing moodboards, illustrations, 3D renders & artistic collages for projects• Completing material, furniture, & fixture selections during the design development• Team brainstorming sessions to come up with new and innovative concepts• Working under supervision of the senior designer to draw construction documents• Conducting site visits as well as following up with contractors and suppliers