Joyce Lee Email & Phone Number

Austin, Texas Metropolitan Area

Austin, Texas Metropolitan Area

Joined Microsoft through the acquisition of Xandr

Austin, Texas Metropolitan Area

Greater New York City Area

New York, New York

New York, New York

• Clients: Shiseido Group, Fossil, Hudson’s Bay Company, Ben & Jerry’s, Ralph Lauren, CubeSmart, NOLA Tourism
• Oversee campaign setup, performance and optimization of programmatic campaigns to ensure pacing and performance meet or exceed KPI goals
• Plan full programmatic campaign cycle from brief to launch across all accounts with a full funnel approach
• Collaborate with media and data partners for planning, campaign optimizations, and innovation
• Manage a team of programmatic buyers; provide trainings and feedback to ensure they excel in their position with the resources to execute successful campaigns
• Develop standardized workflows and documents for efficient campaign management within the team

• Clients: Revlon, Indeed.com, Allergan, American Airlines, Abbott, Shea Moisture, Sargento
• Manage setup and execution of campaigns totalling $12MM in programmatic spend
• Test and utilize internal backend technology within DSPs to ensure each bid is effectively valuedto meet performance and GroupM viewability standards
• Optimize campaigns to meet KPIs and budgets in accordance to client strategy and objectives
• Advise account teams on pricing and inventory feasibility for future campaigns
• Troubleshoot creative and technical issues with product, ad ops, and account teams

• Reckitt Benckiser
• Plan 2015 and 2016 campaigns across several powerbrands within RB portfolio
• Manage retailer media relationships with Amazon and Wal-Mart across RB portfolio
• Spearhead partner and client communications for e-commerce initiatives
• Negotiate plans ranging from incremental initiatives to larger partnerships
• Execute campaigns within programmatic, custom content, and amplification channels

• Subway® Restaurants
• Planned month-long campaign alongside client and creative agency
• Analyzed DFA and site reporting for wrap-up report on March Madness campaign
• Pulled DFA reports to QA campaign launch and recommend optimizations
• Communicated with partners, Ad Ops, and planners to execute successful campaign
• Provided POV on plans to align with key events in 2014 FIFA World Cup™

Greater New York City Area

• Gathered observations and insights through various studies for media planning team for new business pitches
• Provided recommendation on sports and music properties to supervisor for liquor brand
• Updated sixty slide Hispanic consumer landscape deck with relevant demographic changes in the U.S. population
• Researched over ten liquor brands on sponsorship events to gage competitors’ efforts within the Hispanic consumer market
• Developed a mock-media plan for a skincare brand using DRTV, magazine, digital, paidsocial, events marketing, and sponsorship touchpoints

San Francisco Bay Area

• Led a troubleshooting project with a community management role for SONIC’s “The Great Skeedaddle” Facebook application
• Addressed 500+ Facebook application users on promotion concerns
• Presented the potential growth of a non-traditional franchisee initiative within the QSR landscape to account management team
• Assisted with the day-to-day communication between creative agency, media agency, and client

• Updated website twice a week with events happening in the local community
• Acted as a point-of-contact for forty cultural venues for updated event information
• Utilized various social media networks (WordPress, Facebook, Twitter) to connect Syracuse University with the community

• Collect data from previous credit ratings to update current reports
• Archive bond deals into the database to provide an efficient management tool
• Create charts through Excel to give a visual on bond forecasts
• Attend committee meetings to close bond deals
• Produce memos from weekly committee meetings for analysts to use as reference

Certificate, Software Engineering

Bachelor Of Science, Advertising, Economics

Activities and Societies: Alpha Kappa Psi, The NewHouse

Education record