Joyce Chen Email & Phone Number

Shanghai, Shanghai, China

中国 上海市

Shanghai

Shanghai

• Develop Integrated Marketing Communication strategy and plan.• Develop marketing budget plan, optimize investment effectively through clear KPI setting and tracking.• Digital marketing strategy development, oversee digital function daily work, including always on and campaign basis with full scale of paid media, including traditional media, digital display media, search and mobile.• Social marketing strategy development, owned social media platforms management, assess and evaluate social media opportunities to identify valuable brand communication & business points.• Develop consumer activity and deep cooperation with internal E-commerce team based on business target.• Key contact person with global team on marketing communication and relevant cooperation.• PR program lead.

Shanghai

Key client: IHG, American Express, La Prairie, UPS, NikonNew pitch client: LufaxAchievements：• 2014 ROI Festival silver award-Nikon Family Portrait Campaign• Take full charge of a brand-new planning, creative and execution for Lufax with the winning of this new pitchResponsibilities：• Digital and traditional media strategy planning and campaign performance optimization.• Develop customized brand content marketing, and create media innovation cooperation.• Build long-term good relationship with media partners, annual negotiation for cost efficiency media package.• Pitch new clients for business goal, such as Lufax, CHANDO, Bluefox and Maxam pitch projects.• Help three team members improving work quality and personal skills.

Shanghai

Key client: CHANEL Responsibilities：• Planning/StrategyDevelop interactive strategy for online, video and mobile communication, as well as social.• Research/InsightsAnalyze the competition from a communicational, strategic and conceptual point of view.• Execution OverseesIndependently lead, and co-work closely with team members.

Shanghai

Key client: Estee Lauder Group, Tiffany & Co