Joyce Chen Email & Phone Number

Shanghai, Shanghai, China

中国 上海市

Shanghai

Shanghai

• Develop Integrated Marketing Communication strategy and plan.
• Develop marketing budget plan, optimize investment effectively through clear KPI setting and tracking.
• Digital marketing strategy development, oversee digital function daily work, including always on and campaign basis with full scale of paid media, including traditional media, digital display media, search and mobile.
• Social marketing strategy development, owned social media platforms management, assess and evaluate social media opportunities to identify valuable brand communication & business points.
• Develop consumer activity and deep cooperation with internal E-commerce team based on business target.
• Key contact person with global team on marketing communication and relevant cooperation.

Shanghai

• Key client: IHG, American Express, La Prairie, UPS, NikonNew pitch client: LufaxAchievements：
• 2014 ROI Festival silver award-Nikon Family Portrait Campaign
• Take full charge of a brand-new planning, creative and execution for Lufax with the winning of this new pitchResponsibilities：
• Digital and traditional media strategy planning and campaign performance optimization.
• Develop customized brand content marketing, and create media innovation cooperation.
• Build long-term good relationship with media partners, annual negotiation for cost efficiency media package.

Shanghai

• Key client: CHANEL Responsibilities：
• Planning/StrategyDevelop interactive strategy for online, video and mobile communication, as well as social.
• Research/InsightsAnalyze the competition from a communicational, strategic and conceptual point of view.
• Execution OverseesIndependently lead, and co-work closely with team members.

Shanghai

Key client: Estee Lauder Group, Tiffany & Co