Joyce Faison Email & Phone Number

- Plan, Manage and Report against programmatic campaigns.- Build and present,media plans that reflect KPIs at each stage of the buying cycle–awareness,consideration, purchase, and loyalty across multiple platforms.- Work across teams ensure great performance, relevant partners and best practices are being used.

Richmond, Virginia Area

- Bring process to strategy, campaign building, QA, reporting and measurement- Work cross departments sharing learnings and ideas for improved campaign performance- Build Strategic & Creative media plans that fulfill client needs and goals

San Francisco Bay Area

- Research, Negotiate, and Oversee programmatic inventory- Work with publishers and the Trading Desk team to ensure deal performance throughout the campaign- Recommend an appropriate mix of strategies and tactics within programmatic media to help derive brand awareness, engagement, and conversions to support client’s overall goals- Create POVs and share.

Sausalito, CA

- Plan, Create, Manage programmatic campaigns- Create and Present performance reports- Work with both Media, Analytics & Creative teams to ensure KPIs are reached - Gather and utilize research/data to tell stories and inform planning- Make daily optimizations towards campaign performance goals- Tackle fraud and viewability issues and concerns

San Francisco Bay Area

- Analyze qualitative research- Execute recommendations through Design- Assist in constructing strategic decks - Participant in brainstorm/strategy sessions- Engage in strategic thinking for brands

Created Concepts for ClientsGenerated Mock-up and Final ExecutionDeveloped Concept that yielded a 25K Contract with Overstock.com

Mfa, Advertising Acount Planning

Bs, Marketing