Joyce Tseng Email & Phone Number

Rochester, Ny, Us

Rochester, New York, United States

• Create and implement email campaigns targenting segmented email lists using MailChimp• Copywriting for RPO’s website, email, and social media• Drive ticket sales and convey institutional narratives across all online platforms including website, email, and social media channels• Create, curate, edit original content (photos and videos) using Adobe Creative Suite• Independently create and implement the social media content calendar for Facebook, Instagram, LinkedIn, and X in alignment with RPO's brand voice• Independently project-manage the editing of RPO’s program books (Bravo)

Rochester, New York, United States

• Assisted VP of Education in researching and preparing pre-concert activities for kids’ concert series• Created visual aids catered towards elementary school children using PowerPoint slides to go along with the Primary and Intermediate Concerts attended by 9000+ students• Created lesson plans for music teachers in the local Rochester elementary public schools using Canva• Independently created social narrative for RPO’s inaugural sensory-friendly concert using Canva• Compiled 2022-2023 Education Department’s Annual Report using Canva

Rochester, New York, United States

Rochester Summer Opera is a non-profit summer opera company dedicated to producing new productions each summer. It seeks to provide educational opportunities to those who endeavor to go into opera performance and production in the future. It also seeks to provide accessible opportunities for the Rochester community to interact with opera.• Independently developed and implemented the content calendar for the social media accounts (Facebook & Instagram) of the 2022 summer production using Meta Business Suite to post every day for 1 month• Created the original Instagram account which grew from 0 to 800+ followers in the first month• Designed flyers and social media posts on Canva for 2022 and 2023 summer productions• Captured behind-the-scene and dress rehearsal photos for content creation• Collaborated with cast and crew for Instagram story takeovers• Coordinated with WXXI Classical Radio and Eastman School of Music Weekly Newsletter to write blurbs about the 2022 summer production

Rochester, New York, United States

Technology and Media Production:• Independently edit students and faculty recital videos using Final Cut Pro X• Provide support to media lab patrons with software questions and troubleshoot any technical problems

• Attended weekly meetings with Director of Summer@Eastman to discuss the overall marketing plan and how I could contribute to the plan• Assisted in price benchmarking by collecting information from competing institutes and organized the information on Microsoft Excel spreadsheets• Collected 500+ more emails from NYSSMA to add to the MailChimp email list of 15000+• Conducted interviews with 9 Summer@Eastman faculty members to gather information to write blogs• Created interview-based blog posts to be added to the Summer@Eastman website

Doctor Of Musical Arts, Viola Performance And Literature

Instructor for: - VLA 130 Secondary Viola - Chamber Coach at the University of Rochester Teaching Assistant for: - Professor George.

Master Of Science, Educational Leadership And Administration

With a Concentration in Online Teaching and Digitally-Rich Teaching Graduate Thesis – Classical Music Performance Training in Higher.

Master Of Music, Viola Performance

Teaching Assistant for Professor George Taylor's Studio Awards: 2019 & 2022 Oppelt Viola Prize: - Awarded annually to an outstanding viola.

Bachelor Of Music, Applied Music

Activities and Societies: Vice President - Eastman Chinese Cultural Association