Joy Anderson Email & Phone Number

San Diego, Ca, Us

Marketing/CRM Strategy & Analytics: working in partnership with client to promote growth and guide business implications of decisions. Manage cross team integration and improve work quality and efficiency• Served as a primary client contact and maintained positive client relations • Led and participated in overall workflow and client status meetings• Trained account team in workflow procedures including routing and proper preparation of change order documents while verifying compliance and accuracy • Worked with account team and all agency departments to develop, update and maintain standard timelines and to negotiate deliverables for specific projects• Constantly evaluated and recommended modifications to workflow procedures, tools and technologies used in order to drive the team in the error-free execution • Developed direct marketing program goals, objectives and projections and oversaw the implementation of campaigns from start to finish to support goals• Managed, mentored and developed a professional staff; performed coaching, counseling and ongoing feedback to support the development of team members

• Built strategic campaign briefs, implementing segmentation/testing for integrated omni channel marketing campaigns, including Direct Mail, Email, FSI, OOH, Display, SEM, Social, TV and Radio• Owned project tracking from inception to product launch, handling client and legal feedback/approvals, coordinating with third-party vendors and internal teams including Strategy, Creative, Media, Analytics, Production and Digital• Used MarketView to create data targeting decile models for planning and reporting

• Created project schedules and developed contingency plans; coordinated with internal teams to ensure all deliverables were completed on time and on budget • Analyzed and assessed campaign results and presented monthly reports to the client with strategy recommendations for future implementation • Worked with internal and external stakeholders to understand client’s business use case and requirements

• Managed project changes with internal departments and assisted the account team in getting daily deliverables accomplished and delivered to the client• Routed, reviewed, and approved copy, layout, mechanicals, printing proofs and media• Communicated account management goals to operations and production to aid in schedule development

21900 Burbank Blvd., 3Rd Floor Los Angeles, California 91367

• Served as project lead on integrated marketing campaigns for new product launches, including participation in video ad creation, social media and influencer research • Assisted with brand and website development for clients in the fashion, education, and health industries• Created Google Analytics and Facebook Insights reports and managed blog content creation projects to impact SEO

California State Northridge

Worked with the VP of Career and Placement for the University’s branch of the American Marketing Association to coordinate, organize and execute networking events that helped students develop professionally.

Northridge, California

• Taught writing, critical thinking, and other academic skills to a class of 20 students • Improved the student’s writing and understanding of the class requirements• Prepared and conducted class lectures twice a week, tutored one-on-one when needed, maintained classroom order, kept attendance records and wrote weekly reports

Santa Monica

• Coordinated a silent raffle with over 100 products; secured payments from the winners and handled item pickups • Executed a marketing campaign for an outdoor festival promoting local businesses and recruited over 100 vendors• Applied design and branding techniques to marketing materials, used Microsoft Publisher to help coordinate auctions and create event maps

Greater San Diego Area

• Worked as a customer service representative, cashier, store opener and Notary Public, provided individualized customer assistance, shipped parcels using a variety of shipping methods, gave attention to address details to ensure desired delivery, sorted mail, organized and cleaned

Accra, Ghana

• Developed a network of donors by creating awareness campaigns to promote community involvement for projects• Launched and managed a successful party planning business to increase non-profit funding • Helped prepare marketing portfolios which included photos, articles, and fliers pertaining to current endeavors• Planned and successfully executed a three building, 50 room orphanage renovation; securing donations of zinc, plywood, paint, and labor for a two week, $5000 project, and included donor recognition in our newsletter

B.S. Marketing, Business Honors, Marketing/Marketing Management, General, 3.74 Gpa

Activities and Societies: Member of Business Honors Association and American Marketing Association

Associate'S Degree, Busisness Administration, Gpa 3.8

Education record