• Managed the logistics, operations, preparation, visual, trainings and set up for the opening of the SAINT LAURENT RIVE DROITE (Saint Laurent first concept store).• Contributed substantially to the increased sales of the department, achieving recognition as the international “top 5 performers” in only 7 months.• Assisted all events and VM, working closely with HQ teams (Marketing, PR, VM, and Events departments) to ensure consistency with the creative vision of the Artistic Director and studio team.• Worked with a wide variety of new products, brands and collaborations such as Music, High Tech, Art Galleries, Art Deco, Home Deco, Furniture, Photography and Library. • Hosted and organized high profile events with celebrities and artists such as Kate Moss, SebastiAn, Juergen Teller, and others.• Training Ambassador, working with EMEA training department to assure that teams are capable and developed to represent and promote the brand, product, or service efficiently.

• Assigned to manage all Men’s department in the WW largest flagship.• Managed all department related logistics, operations, preparations and visuals for the grand opening of the brand’s largest boutique.• Invited to Paris HQ/Showroom to participate and support ME buying team on the buying sessions of Men’s FW’18 and SS’19 for all ME region.• Exceeded the forecast target of the department, coached/trained teams on clienteling, client retention and recruitment of new clients, and contributed substantially to the significant growth of the department in the region.

• Professional and expert in RTW women and men. Overseen all departments as M/W RTW, leather goods, accessories and shoes as the only direct report to the Store ManagerBusiness Developer• Assured the recruitment, development and retention of customers• Implemented action plans defined with Store director and guarantee follow up at store level (KPIS’s approach, reports)• Communicates high quality relevant feedback and reports to Store director or staff.• Worked directly with Visual Merchandiser Manager of the region to promote the right product on displays according VM guidelines, clientele, seasons, holidays and events.• Worked directly with Buying team to study, establish and agree on the right product and quantities according to business and clienteling, on weekly basis.Brand Promoter• Promoted the culture of the brand internally and externally• Build a network of people who have an impact on local and international luxury business in order to promote customer loyalty, especially with Top Clients and VIP’s (CRM, Clienteling, VIC strategy)• Ensured store atmosphere upholds brand image.Talent Leader and Developer• Create and maintain a positive and motivating work environment (induction training)• Motivate and challenge the team on a daily basis in all departments (KPI’s approach, weekly/daily briefs, brand inspiration sessions, fashion knowledge sessions).Process Manager• Ensured that all the processes are in compliance with legal, safety, internal requirements, sustainability, HR and stock organization; Challenge current processes to ensure efficiency and effectiveness in all departments.Key Achievements • Promoted to be the director of all Men’s department In the WW largest flagship.

• Establish, monitor and manage the daily, weekly, monthly, quarterly and yearly sales expectations and coordinate critical decisions to achieve the proposed plans.• Consistently monitor key retail store management metrics such as AUR (Average Unit Retail), ATV (Average Transaction Value), UPT (Units Per Transaction), RC (Retail Conversion) and compare with LY (last year) business in order to instruct staff to drive and direct revenue growth.• Conduct, manage and collate weekly “Product and Competitor Analysis” based upon the customer feedback, VOC (Voice of Customer), online surveys and floor staff input in order to provide higher customer service and brand satisfaction.• Manage a rotating team responsible for conducting real-time external competitor analysis to provide Head Quarters with valuable feedback on competitor trends, sales discounts, offers, promotions, visuals and marketing tactics.• Maintain stringent and consistent brand guidelines through managing floor set updates during seasonal changes, new merchandise and visual marketing arrivals, mannequin and window display updates and lighting arrangement standards.• Instruct and guide the on-boarding orientation and training of new “Managers in Training”, Floor Staff and Stock Associates.• Manage and assign the weekly work plan schedule for the store’s team.• Supervise and manage a team of 30 employees from over 10 different countries to ensureseamless business operations.• Manage the inventory for shrink loss prevention, sharing results on loss of units per week, loss ofsales %, loss in sales and set goals and expectations for next inventory circle to reduce theshrink.• Utilize the USR Replenishment System to manage stock associates in ensuring an “always full”floor set-up according to merchandise placement requirements and customer demand.

Mercado Braganca, Portugal* Manager – Guest Services; Operated, organized and managed a high profile restaurant/bar/club with an average foot-fall of 3,000 people per week.* Oversaw and continually trained a staff of 9 people on proper venue etiquette & customerservice.* Managed and controlled an inventory of goods valued at €130,000 Euros on a yearly basis.* Oversaw and coordinated the operations of two separate branches.* Identified, cultivated and promoted VIP clientele to maximize venue revenue.* Created and organized special sponsored events from premium brands such Red Bull,Jameson, Absolut Vodka and Ballantines to enhance the client experience.* Processed daily transactions for all clientele, managing an annual revenue of €800,000 Euros.

Moda Cafe, Portugal* Managed daily customer transactions.* Promoted all events utilizing flyers, word-of-mouth and online marketing* Managed the bar, caterd specialized services to VIP clientele and ensured consistent venue experience.

* Managed the store’s entire operations, including; opening, organizing the store’s set-up, preparing the cash position in the ERP system, monitoring and replacing the stock inventory and closing the entire unit.* Maximized customer profitability by ensuring optimum customer service levels.