Jay Patterson Email & Phone Number

Toronto, Ontario, Canada

• Lead Generation activities reaching out to prospects via networking, qualifying 100's of prospects for Account Managers (AM), using multi-channel outreach systems contributing to an increase in new / dormant client onboarding• Email Marketing Automation creating email templates, setup, segmentation, A/B testing, drip campaigns, deliverability, tracking, measuring, data hygiene and CAN-SPAM resulting in a 63% open rate using personalized copywriting sequences• Data Enrichment using HitPath and SpyTools to analyze client data and performance metrics, sending out the correct marketing message resulting in better relationships and details to close deals• Product Demos & Presentations to showcase features and benefits tailored to the prospects requirements

Toronto, Ontario, Canada

• Marketing Outreach using LinkedIn Sales Navigator and ZoomInfo to identify and engage with key Enterprise Business prospects resulting in booking high-value demos, contributing to overall business revenue growth• Account Management using SalesForce CRM to manage interactions, track/nurture leads and automate sales process turning MQLs into SALs and eventually into SQLs• Market Research using Apollo.io for scraping 1,000's of high-value C-level prospects / companies automating sales funnel, list building, resulting in better relationships and details for Account Executives (AE) to close deals• Project Management using JIRA to plan, track and manage increasing productivity, transparency, and execution

Toronto, Ontario, Canada

• Training sales team on booking platform used for B2C customers which led to 20% lower handle time • Social Media Management using HootSuite assisting to schedule social media posts via Instagram, Facebook, Twitter• Monitoring online social conversations to gain insights on customer issues, and sentiment • Live Chat using Olark to engage with prospects visiting website in real-time, qualifying leads• Sales Analytics to improve my metrics such as handle time, closing rate, total revenue, average deal size, etc.• Collaboration using Microsoft Teams along with other Microsoft 365 products (Word, Excel Spreadsheets, Outlook)• Call Scripting to ensure dynamic engagement, objection handling and promote correct packages based on customer needs

Toronto, Ontario, Canada

• Onboarding new clients with customized success plans streamlining the process by reducing onboarding time by 15% to faster, improving customer engagement metrics• Customer Support using Zendesk to manage high volume of support tickets, feedback and inquiries• Account Management using HubSpot CRM to drive customer retention, contributing to high renewal rate by monitoring clients health scores using CRM tools to identify at-risk accounts, reducing churn by 10% with targeted outreach• Content Management using CMS tool WordPress to create, manage and modify blogs and website for SEO purposes• Customer Feedback using SurveyMonkey creating surveys and polls to gauge customer satisfaction

Toronto, Ontario, Canada

• Branding activities using SEO, SEM, Google Analytics / AdWords, and Social Media adding to sales pipeline• Graphic Design using PhotoShop, InDesign, Illustrator, and Premiere Pro to create branding assets to enhance communication, sales pitch, and presentations resulting in better prospect engagement• Web Development using programming languages such as HTML, CSS, JavaScript, NodeJS to create web pages, landing pages, lead pages, web scraping, API's and database which led to a 3x in capturing leads• Partnership & Alliance building with local professional companies fostering collaborative relationships that boosted sales performance through networking, cross-promotions and joint initiatives