Services a select roster of businesses (clients) with end-to-end marketing services to aid in their business growth by delivering action plans, conducting deep-dive audits, and supporting implementation as a true team member.Client Projects Completed as of September 2024:B2C: Short Term Rental Business, Fashion & Apparel Brand, Furniture & Home Goods Brand B2B: Boutique Marketing Agency, Legal Service Providers, SaaS Health & WellnessServices Provided: - Product… Show more Services a select roster of businesses (clients) with end-to-end marketing services to aid in their business growth by delivering action plans, conducting deep-dive audits, and supporting implementation as a true team member.Client Projects Completed as of September 2024:B2C: Short Term Rental Business, Fashion & Apparel Brand, Furniture & Home Goods Brand B2B: Boutique Marketing Agency, Legal Service Providers, SaaS Health & WellnessServices Provided: - Product marketing strategy, consultation, and tactical implementation - End-to-end social media services, including strategy and KPI development, calendar planning, content creation and curation, vendor management, scheduling and posting, influencer campaign management, paid campaign management, community management, social listening, data insights collection, and reporting -Copywriting: blogs, social media copy, email & SMS campaigns, brand communication decks, brand voice development, website and landing page copy -Complete brand marketing strategy services: go-to-market strategy, brand visual alignment, consumer profiling and research - Event management services: budget and resource allocation planning, location and vendor sourcing, process management, and day-of coordination on behalf of the client to ensure smooth delivery -UX/UI: Shopify store design and optimization, landing pages development assistance, landing page content strategy, website navigation and organization, customer journey mapping and approach, web development vendor and team management and coordination Show less

Successfully built an audience of 19k+ followers on Instagram through strategically planning and executing high quality engaging & audience appropriate content Executed paid brand partnerships with global brand names Garnier, Nivea, Tresemme, Clinique, Uniqlo, Bobbi Brown, Aperol Spritz, Don Julio, Michael Kors, Netflix, Dior & more!Analyzed key data insights for continued account growth and maturity Continually kept updated on global and local social trends, key moments… Show more Successfully built an audience of 19k+ followers on Instagram through strategically planning and executing high quality engaging & audience appropriate content Executed paid brand partnerships with global brand names Garnier, Nivea, Tresemme, Clinique, Uniqlo, Bobbi Brown, Aperol Spritz, Don Julio, Michael Kors, Netflix, Dior & more!Analyzed key data insights for continued account growth and maturity Continually kept updated on global and local social trends, key moments to incorporate into my personal content strategy. Crafted compelling scripts & storyboards for content creationManaged and executed end-to-end content production for IG, YT Shorts & TikTokRepresented brands as a brand ambassador at PR events and launches. Show less

Audited all existing internal processes & SOPs for alignment to current industry standards, increasing team output and efficiency, revenue growth, increase NPS and reduce client turnover. With data and insights gained from audits, led the creation and implementation of SOPs for the organization to grow and maintain a high level of service excellence.Assisted CEO in providing best in class service to existing clients through creative ideation, client on-boarding, media planning, content… Show more Audited all existing internal processes & SOPs for alignment to current industry standards, increasing team output and efficiency, revenue growth, increase NPS and reduce client turnover. With data and insights gained from audits, led the creation and implementation of SOPs for the organization to grow and maintain a high level of service excellence.Assisted CEO in providing best in class service to existing clients through creative ideation, client on-boarding, media planning, content strategy, content creation, social media management, event planning, copywriting and reporting.Conducted sales funnel audit and created net new SOPs and guidelines for business development, outbound communications, client acquisition and on-boarding.Created and managed all content strategy, creative ideation, graphic design and community management for the agency’s social media accounts. Show less

Led and managed a team of strategists in providing best in class creative ideation, influencer campaigns, community management, media planning, and content strategy services.Developed data informed social strategy and implemented digital media solutions for clients with a full funnel approach.As a subject matter expert, curated Clients' Social Media portfolios and Influencer Campaigns across all channels, encompassing content and paid media best practices.Successfully managed… Show more Led and managed a team of strategists in providing best in class creative ideation, influencer campaigns, community management, media planning, and content strategy services.Developed data informed social strategy and implemented digital media solutions for clients with a full funnel approach.As a subject matter expert, curated Clients' Social Media portfolios and Influencer Campaigns across all channels, encompassing content and paid media best practices.Successfully managed end-to-end process for brand localizations, seasonal campaigns, product launches and special initiatives.Educated Clients on platform changes, trends and opportunities for growth within the industry.Led within the development of research and industry specific knowledge for the agency through combined social listening and cross platform data insight management.Took an active role in building on new business opportunities for the agency through participation in pitch meetings and ongoing evaluations of Client's needs. Show less

Led and managed a team of strategists in ideating and implementing organic social content strategy, calendars, special initiatives, digital media and influencer campaigns for clients such as Carlsberg, LG, BMO and Wendy's.As a proactive and driven Client lead, successfully secured a large scale of new projects for the agency. Utilizing prior PM experience implemented best practices to improve planning, scheduling and team management processes internally. Acted as a mentor and team… Show more Led and managed a team of strategists in ideating and implementing organic social content strategy, calendars, special initiatives, digital media and influencer campaigns for clients such as Carlsberg, LG, BMO and Wendy's.As a proactive and driven Client lead, successfully secured a large scale of new projects for the agency. Utilizing prior PM experience implemented best practices to improve planning, scheduling and team management processes internally. Acted as a mentor and team leader for junior staff, through regular mentorship sessions and actively participating in trajectory and growth planning. Show less

Championed Client communications while providing the highest level of Client Satisfaction within deliverables Lead and actively participates in Social, eCRM, and Digital Strategy Brainstorming Sessions, Briefing meetings and Internal Regroups Assists in the development of Project Briefs and Timelines on an ongoing basisContinually evaluated project activity while flaggings issues to relative stakeholders through Developed estimates, and assisted with the management of monthly… Show more Championed Client communications while providing the highest level of Client Satisfaction within deliverables Lead and actively participates in Social, eCRM, and Digital Strategy Brainstorming Sessions, Briefing meetings and Internal Regroups Assists in the development of Project Briefs and Timelines on an ongoing basisContinually evaluated project activity while flaggings issues to relative stakeholders through Developed estimates, and assisted with the management of monthly, quarterly and annual budget trackersMaintained all status reports, contact sheets and other client communications Show less

- Support all tech and ops rollouts through developing comms and execution guides for 800+ Online Grocery locations- Plan and implement programs to enrich the PC Express employee experience at store level (seasonal contests, social media engagements, feedback programs, recognition initiatives etc.).- Create content calendars, video and written posts + quarterly strategy for Yammer group with over 1300+ members nation-wide- Track and report on the success of colleague programs… Show more - Support all tech and ops rollouts through developing comms and execution guides for 800+ Online Grocery locations- Plan and implement programs to enrich the PC Express employee experience at store level (seasonal contests, social media engagements, feedback programs, recognition initiatives etc.).- Create content calendars, video and written posts + quarterly strategy for Yammer group with over 1300+ members nation-wide- Track and report on the success of colleague programs through surveys, in-person feedback sessions and post engagement recaps- Assist with training sessions for PC Express managers and staff on department best practices and troubleshooting-Establish and maintain strong relationships with district, regional, and national stakeholders across the organization-Assist in planning of quarterly internal meetings for 300+ Online Grocery team members Show less

-As part of the ADDB Account Management team, successfully lead and streamlined the Web Advertising strategy for retail giant Rexall -Assisted in implementation of new web page launches, banner and page content updates -Researched and applied key SEO tactics from pharmacy industry and beyond to strengthen the client's digital presence -Acted as liaison by working at client office to build stronger relationships and complete ongoing digital projects in collaboration Rexall's Digital… Show more -As part of the ADDB Account Management team, successfully lead and streamlined the Web Advertising strategy for retail giant Rexall -Assisted in implementation of new web page launches, banner and page content updates -Researched and applied key SEO tactics from pharmacy industry and beyond to strengthen the client's digital presence -Acted as liaison by working at client office to build stronger relationships and complete ongoing digital projects in collaboration Rexall's Digital Marketing team-Developed and maintained relationships with 65+ retail industry giants such as Revlon, L'oreal, and Pampers to build brand specific content for Rexall.ca Show less

-Worked as part of a dedicated Account Management team to plan and execute digital marketing campaigns for retail clients-Researched and reported on SEO tactics, social media algorithm changes and key content by industry leaders on a bi-weekly basis-Developed guides and client briefs for upcoming projects to assist Account Managers and Directors' during pitch days -Participated in agency wide brainstorming sessions for upcoming projects across different functions-Assisted in… Show more -Worked as part of a dedicated Account Management team to plan and execute digital marketing campaigns for retail clients-Researched and reported on SEO tactics, social media algorithm changes and key content by industry leaders on a bi-weekly basis-Developed guides and client briefs for upcoming projects to assist Account Managers and Directors' during pitch days -Participated in agency wide brainstorming sessions for upcoming projects across different functions-Assisted in adoption of new social media strategy for pharmacy client’s Instagram and Facebook accounts - Built and maintained key working relationships with internal creative team, project managers and agency leaders Show less

- Actively created and planned content for brand's Instagram, Facebook and Twitter platforms in image and video formats- Scheduled posts and built complete content calendars for social platforms through use of tools like Mailchimp, Hootsuite, Canva and Trello- Wrote blog posts and copy on topics such as student highlights, industry updates and events for brand's website-Managed and updated a database of student resources and training materials such as annual brochures, booklets and… Show more - Actively created and planned content for brand's Instagram, Facebook and Twitter platforms in image and video formats- Scheduled posts and built complete content calendars for social platforms through use of tools like Mailchimp, Hootsuite, Canva and Trello- Wrote blog posts and copy on topics such as student highlights, industry updates and events for brand's website-Managed and updated a database of student resources and training materials such as annual brochures, booklets and on-boarding documents- Worked collaboratively with team of 10 Faculty and Staff Members to implement in-program initiatives and events on a quarterly and semi-annual basis Show less

- Presented and challenged ideas regarding program structure, initiatives and feedback on behalf of 400+ Retail Management students-Actively participated in semi-annual meetings with 10 Retail Management faculty and 7 Retail Management Student Representatives-Helped initiate online communication platform for student body to encourage two-way communication between student representatives and students

Curated launch of inaugural conference through building relationships with 15+ multi-industry clientsHired a team of student leaders with diverse strengths for organizing committeeConducted outreach activities to attain financial sponsorship from a variety of retailers and Ryerson UniversityConducted bi-weekly meetings with committee to delegate and accomplish action items collaboratively Successfully managed master budget for event to ensure resource efficiency