Manage team of three with a $4M budget in setting the strategic direction, development, implementation and execution of Car-X Tire & Auto Service marketing programs.Responsible for the development, implementation and execution of Car-X Tire and Auto Service marketing programs across over 150 franchise locations in the U.S. As a member of senior management, provides the strategic direction of the Car-X brand through leadership, direction and strategic guidance to ensure of all corporate sales and marketing objectives.• Oversee comprehensive marketing, advertising, communications, social media, and public relations programs to enhance Car-X image and positioning in the marketplace. • Coordinate plans and marketing activities with external agencies for brand strategies, creative development, website, digital and print programs, CRM, and retail advertising.• Develop short and long-term plans and budgets for all customer facing programs and monitor progress using established metrics and KPIs assuring adherence and evaluate performance.• Conduct market research to enable development of market planning strategies to ensure increased sales and maximizing ROI.• Lead vendor selection process, contract negotiations and all project management for Car-X marketing activities including technology implementations and media planning.Specialties:Revenue, Margin, Share Growth, eCommerce, Metrics, KPIs, International Marketing, CRMWeb Design, Account Management, Marketing Automation, Data Analytics, Needs Analysis Strategic Planning, Direct Marketing, Brand Management, Digital & Print Campaign Design Project Management, Vendor Selection & Contract Negotiation, Process Simplification, Client Satisfaction

Developing systematic customer relationship programs that allows businesses to manage, enhance, and leverage customer relationships through active engagement. Building programs and campaigns which empower customers to shape their own experiences and build customer relationships, which will turn into customer advocates and donorsDeveloping databases that store customer and prospect contact information, accounts, leads, opportunities, and sales in one central location with access to all customer facing programs and personnelIntegrating social media activities into the mix to measure customer advocacy, engagement, and experienceUnderstanding and measuring audience behaviors and adapting marketing programs to maximize investment across digital channels.Served as account and relationship manager for multiple clients in a variety of industries from financial services to e-Commerce. Major clients included Midas, Information Systems Audit and Control Association (ISACA), Daigger, Medline Industries, Ravinia Festival, Tag2U and ETA Hand2Mind.• Led customer engagement projects with marketing budgets from $2M to $18M.• Designed strategic marketing plans to increase brand visibility, customer retention, and market share.• Conducted market research to advise clients in marketing planning strategies to ensure increased ROI.• Led vendor selection process including RFP development, contract negotiations and all project management for clients / projects that included technology implementationsSpecialties:Revenue, Margin, Share Growth, eCommerce, Metrics, KPIs, International Marketing, CRMWeb Design, Account Management, Marketing Automation, Data Analytics, Needs Analysis Strategic Planning, Direct Marketing, Brand Management, Digital & Print Campaign Design Project Management, Vendor Selection & Contract Negotiation, Process Simplification, Client Satisfaction

Led team of four with a $38M budget. Directed development and execution of customer relationship programs on retention, reactivation and lifetime value of franchise customer base, using print and electronic marketing communications. Managed creation, implementation and maintenance of web properties and digital marketing programs.Ownership and direction of the strategic development and execution of customer relationship program focusing on retention, reactivation and lifetime value of franchise shop customer bases, utilizing print and electronic marketing communications. Ideation, creation, implementation and maintenance of company web properties and digital marketing programs. Additionally, responsible for leadership of marketing analytics team and data warehouse operations, company credit card operations and marketing, and grocery store marketing initiatives.• Led marketing analytics team and data warehouse operations, company credit card operations and grocery store marketing initiatives.• Managed web properties from planning, development, implementation and analysis to ensure continued growth. Programs included SEO conversion and usability testing resulting in $52M direct revenue.• Managed all online advertising, direct, e-mail, social media marketing and strategic partnerships.Specialties:Revenue, Margin, Share Growth, eCommerce, Metrics, KPIs, International Marketing, CRMWeb Design, Account Management, Marketing Automation, Data Analytics, Needs Analysis Strategic Planning, Direct Marketing, Brand Management, Digital & Print Campaign Design Project Management, Vendor Selection & Contract Negotiation, Process Simplification, Client Satisfaction

Overall profit responsibility for the I Prefer™ Global Guest Benefit Program, Preferred Golf Membership Club, and the Frequent Flyer Programs. Objectives include growing the databases, retaining membership, and driving revenues to member hotels. Additional responsibilities include maximizing revenue opportunities through consumer direct and partner channels; conceive and execute interactive strategies to grow revenues through Alliance Partner channels; and implement customer relationship management throughout the organization.

In a ground-breaking function for CME, develop and execute direct and interactive marketing strategies and programs to increase product awareness, trading volume and strengthening brand. Design, build and implement global customer relationship system for use in direct and online marketing programs. Additionally, responsible for all content management, organization and maintenance of CME’s public web site focusing on enhancing and broadening the brand and image of the CME within the global financial community.