Jim Sherman Email & Phone Number

Schaumburg, IL

• Manage team of three with a $4M budget in setting the strategic direction, development, implementation and execution of Car-X Tire & Auto Service marketing programs.Responsible for the development, implementation and.
• Oversee comprehensive marketing, advertising, communications, social media, and public relations programs to enhance Car-X image and positioning in the marketplace.
• Coordinate plans and marketing activities with external agencies for brand strategies, creative development, website, digital and print programs, CRM, and retail advertising.
• Develop short and long-term plans and budgets for all customer facing programs and monitor progress using established metrics and KPIs assuring adherence and evaluate performance.
• Conduct market research to enable development of market planning strategies to ensure increased sales and maximizing ROI.
• Lead vendor selection process, contract negotiations and all project management for Car-X marketing activities including technology implementations and media planning.Specialties:Revenue, Margin, Share Growth.

Bannockburn, IL

• Developing systematic customer relationship programs that allows businesses to manage, enhance, and leverage customer relationships through active engagement. Building programs and campaigns which empower customers to.
• Led customer engagement projects with marketing budgets from $2M to $18M.
• Designed strategic marketing plans to increase brand visibility, customer retention, and market share.
• Conducted market research to advise clients in marketing planning strategies to ensure increased ROI.
• Led vendor selection process including RFP development, contract negotiations and all project management for clients / projects that included technology implementationsSpecialties:Revenue, Margin, Share Growth.

Itasca, IL

• Led team of four with a $38M budget. Directed development and execution of customer relationship programs on retention, reactivation and lifetime value of franchise customer base, using print and electronic marketing.
• Led marketing analytics team and data warehouse operations, company credit card operations and grocery store marketing initiatives.
• Managed web properties from planning, development, implementation and analysis to ensure continued growth. Programs included SEO conversion and usability testing resulting in $52M direct revenue.
• Managed all online advertising, direct, e-mail, social media marketing and strategic partnerships.Specialties:Revenue, Margin, Share Growth, eCommerce, Metrics, KPIs, International Marketing, CRMWeb Design, Account.

Chicago, IL

Overall profit responsibility for the I Prefer™ Global Guest Benefit Program, Preferred Golf Membership Club, and the Frequent Flyer Programs. Objectives include growing the databases, retaining membership, and driving revenues to member hotels. Additional responsibilities include maximizing revenue opportunities through consumer direct and partner.

Chicago, IL

In a ground-breaking function for CME, develop and execute direct and interactive marketing strategies and programs to increase product awareness, trading volume and strengthening brand. Design, build and implement global customer relationship system for use in direct and online marketing programs. Additionally, responsible for all content management.