Coordinated the content marketing strategy for lead generation and conversion for business development. Oversaw multi-channel content for use on web pages, newsletters, press releases, and other marketing materials. Engaged in established project management practices to develop, maintain, and demonstrated progress on all marketing activities to ensure success based on defined marketing plans and strategiesKey Accomplishments:• Scaled content and multimedia assets for effective account-based marketing (ABM) strategy that generated over 400 prospective higher education leads.• Produced quality copy content for brand awareness and sales enablement materials, including messaging toolkits for partners such as McDonald’s and Western Governors University.

Developed and executed a content strategy that drove learners through the awareness and consideration phase using multimedia assets. Managed the editorial calendar for the learner resource center to drive a content strategy that is amplified through B2B2C marketing efforts, with an emphasis on cross-functional collaboration.Key Accomplishments• Outlined and deployed content development for a corporate partner's inaugural global localization strategy, expanding awareness of education benefits to 70K employees worldwide.• Spearheaded the strategic direction of the learner resource center and product content integration for 30 corporate partners.

Challenged with expanding Per Scholas’ brand and launching multilevel communications strategy to reach audiences through varying modes and platforms. Enhanced brand awareness and visibility by employing innovative editorial, design, and production strategies to position brand as industry thought leader. Worked cross-functionally with marketing and social media partners to transform content into meaningful stories. Collaborated with 14 local site teams and social media managers to develop campaigns, digital promotions, and brand strategy.Key Accomplishments• Placed 1st out of 169 applicants for $10M grant—Lever for Change Economic Opportunity Challenge; filmed, designed, and produced winning video entry.• Delivered fresh, informative, and appealing content to 15K prospective candidates, government fundingagencies, alumni, current students, faculty, and employer partners.• Sourced new content opportunities through news, interviews, and industry trends facilitating the availability of valuable, credible, and straightforward key resources.• Directed end-to-end project management for Roadtrip Nation’s “To Be Determined” in collaboration with employer partner AT&T.

Recruited to oversee project development of K-12 school communications projects from conception to completion, transforming content, and implementing measures to track performance. Defined project scope, requirements, and deliverables based on organizational needs.Key Accomplishments• Built an innovative approach to execute diverse content management strategies to reach the target market for school bus campaign, holiday messaging, and event promotion.• Created a robust portfolio of video, digital, print, and photography to support brand development and campaigns to increase school admissions.

I sparked the overhaul of Weill Cornell Medical School’s brand, raising brand awareness and reaching 9,200 faculty, prospective candidates, and current students. Charged with leading creative development, I enhanced social media campaigns, digital promotions, and brand strategy. The Office of External Affairs trusted me to serve as an advisor and liaison, where I managed access to vital communications and stories. Overseeing the optimization of existing channels, I creatively improved visibility and engagement, establishing an online presence for the college on social media. My most considerable contribution was launching, branding, and managing the 2018 IEEE International Conference on Health Informatics (ICHI), reaching 2,700 participants. I developed a comprehensive creative strategy, produced content, designed brochures, and directed social media to promote the conference.

I was the Program Administrator for three biomedical graduate programs and tracked 135 Ph.D. candidate students' academic progress. I managed and organized all program events, including recruitment activities, admissions, summer and fall orientations, and the annual scientific retreat. On behalf of the graduate school, I traveled across the country to various college fairs and conferences promoting the school's Ph.D. and Master's program offerings to prospective students. I also managed the graduate school's website and social media accounts (Facebook, Twitter, Instagram).

I provided administrative support to the BCMB Program Coordinator, directors, and various graduate school office administrators. My responsibilities primarily focused on successfully tracking each graduate student's academic progress and informing them of the appropriate program degree requirements throughout their candidacy. I assisted in planning and executing program activities such as admissions and recruitment, summer and fall orientations, and the annual scientific retreat. I also managed the graduate school website and social media accounts (Facebook, Twitter).

I supported the Special Projects Coordinator in documenting civic engagement related activities, projects, and courses across all college departments and research centers. I also supported the Director of Research Support in educating the university community on funding opportunities and grant proposal submission guidance, organizing and promoting research training sessions accompanied by library staff. I administered both the Research Support and Civic Engagement webpages on the New School college’s website. As a graduate student during this time, I sat on the University Civic Engagement committee as the Graduate Student Representative.

I supported the Academic Coordinator to ensure all undergraduate course information reported by department chairs and faculty were in accordance with schedule proofing reports and various course processing portals utilized by academic counselors. I reviewed the college’s webpage for broken links, outdated forms and documents. Upon request, I provided administrative support to the Director of Civic Engagement and Social Justice.

I was directly responsible for creating a prompt, efficient, and courteous check-in and check-out experience for all hotel guests. I helped to set up room reservations, managed large group room assignments and billing and credit card authorizations. I collected money for all services provided during a guest stay.