Jon Soderlund Email & Phone Number

Burnley, Vic, Au

From a successful 15-year career in marketing working part time for the Department of Transport & Planning managing ministerial correspondence and allowing more time for family, friends and travel.

Working closely with senior executives to deliver organisational marketing and fundraising strategy.

Melbourne, Australia

Responsible for leading Save The Children Australia’s acquisition of new financial donors from the mass market, designing and implementing marketing and fundraising strategy across TV, Digital, F2F, Telemarketing and Lead Generation channels.

Independently consulting, working closely with senior executives to deliver organisational marketing and transformation strategy to effectively pursue government, corporate, philanthropic and mass markets.Marketing & Funding Development Strategy: World Vision GhanaMarketing & Brand Development Strategy: Family Service CanadaOrganisational Marketing Strategy: Family Service Toronto

Toronto

Responsible for leading World Vision Canada’s retail, door-to-door and airport fundraising channels.People & Budget Leadership: 5 direct reports, 3 marketing agencies, $14M marketing budgetMarketing Strategy: 21,000 new child sponsors, $10.8M in revenue, $54M over a 5-year average tenureExperiential Retail: Launched first in market experiential and virtual reality retail boothsChannel Management: Ensured quality control of the F2F channels including; contract management, adhering to industry standards, and fundraising policy requirements and guidelines

Melbourne, Australia

Responsible for developing and implementing World Vision Australia’s acquisition marketing strategy utilising TV, Digital, F2F, Direct Mail, Telemarketing, Outdoor, Print, Events, PR and Ambassador channels to ensure an agnostic approach.People & Budget Leadership: 4 direct reports, 3 marketing agencies, $8M marketing budgetMarketing Strategy: 27,000 new monthly donors annually, $57M of supporter income over a 5-year average tenureProfiling & Segmentation: Donor profiling and segmentation models to dramatically reduce the cost of new monthly donors

Melbourne, Australia

Responsible for developing marketing strategy and managing the implementation of campaign activity targeting the mass market across all channels to deliver donor acquisition, growth, retention and advocacy results.Integrated Campaigns: Designed and implemented across all ATL/BTL channels delivering 27,000 new monthly donors

Melbourne, Australia

Responsible for leading the 40 Hour Famine & Australian Youth engagement campaigns, managing direct reports, key local and global stakeholders to design and implement the 40 Hour Famine, global youth leadership conventions and youth ambassador program, annually delivering $6M and engagement of 300,000 Australians.Customer Experience: Led a supporter centric transition of the 40 Hour Famine from an offline event to online campaign

(Australia)

Responsible for developing the Marketing strategy to drive the release of key theatrical and in-home titles

Melbourne, Australia

Responsible for developing and implementing national consumer and trade marketing plans for the television, animation and graphic novel channels including BBC Home Entertainment, Warner Bros Entertainment Inc, Universal Studios & SBS

Melbourne, Australia

Developed key marketing materials in support of YGAP fundraising

Melbourne, Australia

Responsible for developing and implementing marketing strategy, tactics and communications to support all Victorian studios, increasing original students by 30%

B.Bus, Marketing & Economics, Distinction

Adv. Dip. Business Marketing, Distinction