Marketing communications consultant specializing in identifying strategic opportunities, improving marketing and communications strategies and materials and helping increase profile and fund-raising effectiveness for non-profit organizations. Recent projects include:- ESKOLTA - developed marketing strategy and key messages for non-profit educational consultancy specializing in transfer/alternative schools. Communications project helped Eskolta win major grant from Gates Foundation to help assure that high school students graduate on time;- KENNEDY CHILD CENTER: created key messages and advised on marketing strategy and naming to support mission of providing educational services to young children with developmental delays;- DANCEWAVE, INC: developed marketing brochure to increase awareness of and funding for fast-growing Brooklyn-based dance-focused non-profit;- YOUTH COMMUNICATION: created brand strategy and key messages for 36-year-old non-profit writing program for struggling young people which is transitioning from a publishing model to a professional development (for educators) model;- GENERATION CITIZEN: brand strategy and key messages a non-profit which teaches "action civics" to middle and high school students nationwide and believes young people have the right to civics education which prepares them to participate in our democracy;- THE MOTH: redesigned membership structure for popular NYC-based non-profit storytelling organization; also volunteered as storytelling coach for high school students, seniors, nurses and others in MothSHOP Community Program;- BJCC (Bronx Jewish Community Council): developed brand strategy for Bronx-based social service non-profit to improve communications and fund-raising;- FRIENDS OF KAREN: created marketing communications materials for organization which provides unique and vital support to families with children facing life-threatening illnesses;

MICROSOFT - CLOUD COMPUTINGManaged development of $60 million integrated program to re-launch cloud computing initiative. Full-scale integrated global campaign launched seven weeks after Deutsch won pitch – including logo development, digital (online/mobile/microsite/video), print, out-of-home and sponsorships.Helped build and lead agency team, developed relationships with new clients, managed eight partner agencies worldwide.“Cloud Power” campaign helped Microsoft sign over 100K major cloud computing accounts.www.microsoft.com/cloudPNC BANKLed account team for agency's largest account ($80+ million spending) during SVP’s absence; assignment extended.Team leader on numerous successful projects: PNC Virtual Wallet (innovative online banking product); conversion of acquired National City branches to PNC (including channel planning/resource allocation, broadcast, print, ditigal, direct mail, out-of-home and events); Small Business Banking; Corporate & Investment Banking; rate advertising (high volume of print ads); sponsorships and promotions; PNC Points reward program; Mass Affluent efforts; new products. www.pnc.com www.pncvirtualwallet.com UNILEVER – MAGNUM ICE CREAMManaged one of Unilever’s largest-ever product launches in North America: Magnum premium ice cream global sales: $1+ billion). Media included traditional, digital and in-store vehicles.Hugely successful launch resulted in $40 million US sales Year 1.www.magnumicecream.comMICHAEL J. FOX FOUNDATION - PPMI STUDYLed branding and communications launch for pioneering PPMI (Parkinson’s Progressive Markers Initiative) clinical study. Goal: recruit participants worldwide for intensive long-term clinical study designed to identify biomarkers for Parkinson’s Disease (similar to cholesterol for heart disease).Tactics included naming, branding, logo design, online and offline communications and one-on-one research with medical professionals.www.michaeljfox.org/living_PPMI.cfm

Led account management, planning and development for current clients and new business prospects, focused on financial services, healthcare and consulting industries.Key clients: ACE Insurance, FTI Consulting, HSBC Global Banking & Markets, HSBC Global Asset Management, Humana. Integrated advertising programs included highly-targeted trade- and industry-focused campaign for ACE Insurance; international print, outdoor, online, broadcast and event campaign featuring champion golfer Padraig Harrington for FTI Consulting; traditional and digital campaign for HSBC Investment Banking and Asset Management divisions; web project development for Humana. Won new assignments from FTI Consulting, NBA.com and Concierge Auctions.

USAARecruited to help establish and build relationship with large new client. Led integrated advertising and branding programs for major military-targeted financial services provider. Led various segment programs, including Youth, Commissioning, Graduation and Catastrophe. Assignments included both online and offline work, including print, direct mail, outdoor and online banners, microsites and webinars. Directed creation of Creative Guidelines based on new brand look-and-feel. Managed development and implementation of Digital Asset Management system, proprietary Deutsch production/workflow/storage system customized and monetized for secure client use.

Managed $800 million equity portfolio through in-depth analysis of holdings, utilizing understanding of marketing, competitive positioning, opportunities, issues and financial statements.Applied consumer marketing knowledge and analysis to assess current and planned investments.Researched and recommended new investments, continually rebalanced portfolio, executed sales and purchases through ongoing, carefully-scaled program.Built relationships with research analysts, company managements and fund managers.Net portfolio growth outpaced market indices over past five years.Foundation grants totaled $200+ million over past five years.Managed $500,000+ renovation and expansion of offices in landmark Seagram Building. Job completed on-time and on-budget despite contractor bankruptcy. Included complete overhaul of IT and telecom systems.

VP, Management Supervisor 1998-2001JPMorgan Chase Directed integrated communications program for Corporate and Retail accounts. Increased billings through proactive recommendations, consistently topped goals, built strong relationships with demanding clients. -Developed/launched “Right Relationship Is Everything” corporate branding campaign.-Managed development of brand identity guidelines and implementation of brand identity website. Reduced cost of brand guidelines system by 80% and improved bank-wide compliance.-Led launch of communications program for new products for Small Business Financial Services. Exceeded aggressive new account and additional balance goal by 15%.-Developed print campaign for Mutual Funds that generated strong awareness and response among consumers and Financial Advisors. Convinced client to fund television advertising despite limited budget.-Led advertising communications development for many web-based initiatives, including remote online banking, online shopping for consumers and business-to-business and online cash system. Projects included strategic planning, naming, logo development, competitive analysis, media planning, online advertising and email campaigns. VP, Account Supervisor 1994-1998United States Postal Service Managed groundbreaking “What’s Your Priority?” Priority Mail advertising campaign. Revived moribund brand and produced unprecedented growth and profits. Developed Stampers youth program to revive stamp collecting among kids. -“What’s Your Priority?” campaign established Priority Mail as a direct competitor to FedEx and UPS, reversed sales declines and grew sales by $650 million in two years.-Delivered Year I goals for direct-response Stampers Youth Stamp-Collecting program in 4 months. Account Executive 1990-1993Beefeater Gin, Campbell’s Soup (V8, Prego, Vlasic), Colgate-Palmolive (Palmolive, All, Ajax), FILA, Marriott, Monsanto, Nabisco (Cream of Wheat, Milk-Bone, Snackwells)