Justin Dewey Email & Phone Number

New York, United States

New York, Ny, Us

I work with arts and culture nonprofits to provide marketing strategy, planning, and operation solutions and ideas with a focus on EDI, audience growth, and community partnerships. My services include media planning and buying, marketing strategies and plans, marketing and partnerships research, marketing operations solutions, and professional development.

Arlington, Va, Us

Provided marketing strategies that promoted audience growth, supported local NYC initiatives, and localized both Global and NY State initiatives for NYC and Long Island audiences. Partnered with New York Development and Communication teams to identify awareness & visibility gaps to inform marketing events, advertising campaigns, and cause marketing partnerships that reach new and existing donor audiences, and elevate The Conservancy’s brand while increasing our affinity and awareness across the New York market and Long Island.

New York, Ny, Us

Led a five-person marketing team, overseeing the creation and execution of six annual omnichannel marketing plans. Implemented diverse media buying strategies to drive sustained audience growth. Established and nurtured community and grassroots marketing collaborations with partners and consultants to achieve significant audience expansion.Managed an annual marketing department budget of $700,000, including individual project and campaign budgets. Acted as the finance liaison for the marketing department and implemented an efficient expense and invoice management system.Developed and maintained collaborative relationships with more than 80 media vendors and community partners, negotiating customized campaign rates and annual partnership agreements.Implemented and oversaw streamlined workflow processes in collaboration with the Art Director and Brand Studio, ensuring timely delivery of creative assets for email, social, digital, direct mail, and video campaigns.Collaborated with commercial marketing agencies, producers, artists, and agents for Broadway transfers and tours, ensuring the successful transition of productions beyond The Public. This involved comprehensive management of assets, data, marketing support, and providing strategic advice on New York markets.Served on The Public Theater’s Cultural Steering Committee and participated in drafting the institution’s cultural transformation plan that was implemented in Spring 2021, resulting in increased pay equity and new annual anti-racism training modules.

New York, Ny, Us

Led the market & audience research team to identify target audiences, secure new media vendors, and create and implement media plans for The Public Theater’s programs and productions. Select achievements include: Achieved or exceeded annual revenue goals for all programming: Led the team in mixed media and digital marketing strategies that met or exceeded our annual revenue goal of over $14 million. Increased audience growth and community partnerships from 2016-2020: Hired, on-boarded, and managed two community consultants to meet The Public’s expanding audience initiatives, including collaborating with the Director of Strategy and Planning to launch new partnerships with all three New York City Public Library systems to meet increased audience goals for Free Shakespeare in the Park and expand the borough marketing events from five annually to forty-two annually. Advocated for institutional change and drafted anti-racism policies: Served on The Public Theater’s Cultural Steering Committee, drafting a strategic plan to make the institution a more anti-racist and equitable institution, to be implemented Spring 2021. Selected for and completed a 10-month adaptive leadership training program facilitated by EmcArts.Stewarded corporate sponsorships to increase funding: Partnered with the Director of Corporate Sponsorships to secure a renewed contract with American Express, including our first three-year contract with an additional $50K annually. Additional partners include WNYC & The New York Times.Created communications and donor pipelines: Led a collaboration with Development Marketing Manager, Membership Manager, and the Advancement Services team to create and launch a new strategic plan for our new-to-file to donor pipeline. Direct Reports: (FT) Marketing Coordinator, Marketing Graduate Resident, (PT) Community Engagement Consultants

New York, Ny, Us

Successfully handled a dynamic marketing portfolio, concurrently managing six or more projects. Consistently achieved or surpassed ticketing capacity and revenue goals, ranging from $3,000 to $1.2 million. Effectively maintained marketing budgets of up to $385,000 per project.Created and oversaw all media planning and strategy: Developed and managed institution-wide media strategies with a focus on Audience Development and new patron retainment strategies and communications, including vendor research and media buying. Led the team in campaign management: Successfully executed marketing campaigns, including radio, print, direct response, paid social, and outdoor media.Created a department systems financial and expense processing: Served as the finance liaison and created a system for the Marketing Department to allocate funds to projects, tracking expenses, and reconciling all spending for the department. Created department systems for project management and team oversight: Collaborated with The Director of Marketing on departmental organizational systems for project management including the implementation of Asana and Slack across the marketing, audience services, public relations, and graphics teams.

New York, Ny, Us

Oversaw all audience growth marketing activities for Free Shakespeare in the Park, including the supervision and execution of marketing events held across all five New York Boroughs. Select Achievements include: Created new collateral and marketing materials to meet varied and diverse community needs: Executed the creation of collateral and marketing materials, such as playbills, posters, flyers, and social media assets in English, Spanish, and Mandarin for community partners, depending on bespoke partner needs. Planned the expansion of community initiatives for Free Shakespeare in the Park: Created The Public’s community groups partnership program, increasing access to and audiences The Public’s Free Shakespeare in the Park programming.Served as the The Public Theater’s Community Liaison: Serve as the liaison between The Public and its community engagement consultants, overseeing the planning and executing community engagement events, including the day-of execution and management of all marketing events.

New York, New York, Us

I served as a part-time consultant on the Margaritaville Times Square Resort social media team, serving as the account manager. In this role I liaise with the hotel marketing team, public relations team, and corporate brand team to ensure that content meets brand guidelines, furthers the brands message and lifestyle, and increases consumer growth. Duties also include social strategy and planning, project management of all content, designers and copywriters, and ensuring assets are delivered on time and to standard.

Brooklyn, New York, Us

My studies as a MFA Candidate in Performing Arts Management at Brooklyn College focused on performance arts marketing and the intersection of data, storytelling and branding. I also examined how organizational structure and development and can be used for audience development, fundraising, and organization assessment in the performing arts. As part of my program, I served as a Marketing Resident at The Public Theater in New York City, and I served as the Marketing Coordinator at CultureHub, an art and technology incubator founded by La MaMa and Seoul Arts Institute.

New York, New York, Us

As the Marketing Coordinator at CultureHub, I worked with the Managing Director and Artistic Director to complete the following responsibilities: Strategized, planned, and implemented all marketing efforts for CultureHub’s Fall 2015 season and their annual new media and hybrid performance festival, Refest.Assisted in the completion of CultureHub’s 2015 Annual Department of Cultural Affairs and National Endowment for the Arts Grant Reports. Created and executed all eBlasts and newsletters for upcoming events and performances through MailChimp.Oversaw all aspects of ticketing, including the management of the company EventBrite account by executing the syncing of EventBrite data with MailChimp and the collection and reporting of audience and attendance data.Project-managed the creation of the festival brochure, including writing of copy and collecting assets for the brochure.

New York, Ny, Us

Executed all scheduling on behalf of the president of the company, and served as a liaison between the president and all company directors and staff.Drafted, edited, and published blogs, newsletters, Facebook, Twitter, and Instagram posts on behalf of Situation Interactive using Constant Contact and WordPress.Managed content creation and maintenance of the Situation Project and TEDxBroadway websites using SquareSpace.Served on the TEDxBroadway organizational committee and co-organized the TEDxBroadway Young Professionals and Students Program for TEDxBroadway 2015 and TEDxBroadway 2016.Co-organized the efforts behind the Situation Project, an arts education nonprofit whose efforts bring high performing students in underfunded schools to Broadway, including the coordination of engagement events, Broadway performance visits, partner relationship management, and donation processing and acknowledgement.

New York, Ny, Us

Served as a liaison between Broadway Inbound and other marketing agencies for the creation of marketing materials and helped coordinate the collection of marketing assets and their distribution.Assisted the accounting assistant with the tracking and processing of commission checks, and updating the database and staff in regards to processed commissions.Coordinated conference and calendar scheduling, ordering of office supplies, office social functions, large-scale mailings, and filing of payments and other confidential documents.

New York, Ny, Us

Managed the company’s 2,000 subscriber base and oversaw all administrative tasks for the subscriber campaign by processing payments, orders, and seating for all subscribers.Assisted in basic marketing campaigns by creating and distributing eblasts and other informational materials for the company and subscriber campaigns, including large-scale mailing.Organized the Pearl’s volunteer usher program, and helped coordinate and implement special events with the development department, including the creation of invitations and seating maps.

Us

Created and edited eblasts with PatronMail, drafted press releases, and updated the website using DreamWeaver.Served as the Box Office Manager and point person for reservations and ticket sales for all of the Lark programming.Aided in administrative support for all departments such as making copies, answering phones, updating the database, answering emails, and filing contracts.

West Hollywood, California, Us

Evaluated script submissions and live performances of current and potential clients.Assisted with major projects and new initiatives in the literary department by conducting demographic and venue research for playwrights.Compared, proofed, and filed contracts for playwrights and designers.

Master Of Fine Arts (M.F.A.), Performing Arts Management

Bachelors Of The Arts, Theatre, Religious Studies