Judi Baker Email & Phone Number

Oakland, Ca, Us

Hired to:*Lead the efforts to develop and manage security and digital risk communications products, programs, projects, and events. * Produce and manage content for digital communications strategies.*Implement communication and knowledge methods to drive IT security strategies to reach constituents.

Oakland, Ca, Us

Hired on as a part-time contractor via UCSF to provide project management and content marketing services for the UC Cyber-risk Coordination Center. Project management 2023 UC Cyber Risk Program Annual Report content writing and editing, scheduling, content management, stakeholder management, processes improvement, promotional content Content marketing 2022 UC Cyber Risk Program Annual Report promotional content, including blogs and social content, collaborate with UC marketing staff, helped grow traffic to Annual Report URL by 275% as of Nov 2023

I blend writing, content strategy, project management, and content marketing skills to drive strategic growth for diverse freelance and contract clients. Clients include: University of California, Office of the President (UCOP) Cyber-Risk Coordination Center, RadiantBrands, The Porch Group Inspection and Real Estate (IRE) organization, Ruth Krishnan/Compass Real Estate

San Francisco, California, Us

*Position ended due to a layoff/organizational change*Hired to develop and implement comprehensive content strategy and key performance indicators (KPIs) for cross-functional customer experience/community team. Executed content audit, created content intake system, and deployed content-driven email strategy that immediately drove 14%+ increase in email open rates among hosts.

Berkeley, California, Us

In my role for this car sharing app-based business, I developed full-funnel marketing content. From blogs and member support communications to social and email content, I worked closely with key stakeholders to ensure the right message reached the right audience. I then analyzed and reported results. MY IMPACT:➟ In my first six months, my published content resulted in a 64% increase in website pageviews and a 114% increase in blog traffic. ➟ In my first year, direct traffic increased by over 22% and organic search increased by over 9% (2021 vs 2020). In my first year, the average monthly email engagement rate increased by over 16%.

Oakland, California, Us

In this PT contract copywriter role for Roofstock, a real estate tech/investment company, I wrote copy for: the website, landing pages, emails, email campaigns, products, markets, partnerships, and more. I helped maintain a distinctive and consistent brand story and brand voice across marketing touchpoints.

I was brought on to elevate Kate McCaffrey's social media strategy, content, and engagement. I introduced a new social media strategy that leveraged content marketing and storytelling and quickly catapulted social media performance. I also produced videos and blogs (20+ to date).MY IMPACT:➟ Increased traffic from social media sources 235%+➟ Doubled direct website traffic.➟ Piloted the wildly successful “Alameda Spotlights” (similar to Humans of New York) and conducted in-depth interviews with residents of Alameda.Additional work as a freelance writer: Copywriter for Roofstock.comWriting and content for Heliotrope SF

San Francisco, Ca, Us

I was recruited to the Center to professionalize the marketing function and guide a strategic rebranding. I evolved the organization’s communications plan following a 15th anniversary celebration.MY IMPACT:➟ Launched a new, mobile-friendly website in <5 months.➟ Steered an organization-wide rebranding (new logo, business cards, et al.) that positioned the organization as a go-to resource for the equality movement.

San Francisco, Ca, Us

I cultivated social media and content marketing strategy for 700+ real estate agents while at Pacific Union. This included coaching and educating teams on marketing and storytelling best practices in addition to creating and maintaining a repertoire of content guides, media resources, and ready to use social media content.MY IMPACT:➟ Achieved 40%+ growth on Facebook, 60%+ growth on LinkedIn, and 130%+ growth on Instagram after transitioning to content marketing.

Oakland, Ca, Us

I transformed Samuel Merritt University’s online and social media presence. I collaborated cross-functionally to implement storytelling and leverage video to market the organization more powerfully.MY IMPACT:➟ Skyrocketed website and social media traffic, garnering nearly 1M views on Flicker and 145K+ more annual visitors from Google alone. ➟ Guided an end-to-end website redesign in partnership with the IT department.➟ Authored the university’s inaugural social media policy.

Oakland, Us

Hired to manage content and social media marketing for the organization. I was tapped to produce a 700+ page program book for the organization’s Workplace Summit, an annual gathering of nearly 3K LGBT+ business leaders, employers, and employees.MY IMPACT:➟ Led the organization’s first live Tweeting event and Twitter meet-up at the summit, engaging 2.5K+ conference attendees via social media.➟ Conceived and launched a video series and blog in partnership with NoDumbQuestions.org. ➟ Designed and implemented a centralized process for collecting feedback from internal stakeholders.

Oakland, California, Us

As part of UCSF’s in-house agency, I built the university’s marketing bench strength across nine distinct business lines. I guided projects through the entire content creation process, from creative briefs through final project delivery.MY IMPACT:➟ Quarterbacked an organization-wide website redesign. championing UX-friendly design throughout the process.➟ Launched an internal employee newsletter that strengthened internal communications and staff morale.