Judi Mccarthy Email & Phone Number

New York, Ny, Us

Hudson Yards, Ny

Develop and implement results-oriented marketing plans executed across a variety of marketing channels to integrate our enrollment and service capabilities across our group employee benefit solutions portfolio.Collaborate with stakeholders in cross-enterprise virtual teams comprised of (but not limited to) marketing, product, client service, business units, and vendor/agency stakeholders. Develop and deliver digital and direct, consumer-focused enrollment communications programs for use with multiple product offerings for group account business.

Bridgewater, Nj

Led a team of enrollment communication leaders in the group voluntary worksite benefits organization, responsible for strategic development and execution of pre- and post-sale marketing, communications and enrollment strategy for national account business. Partnered with regional customer unit vice presidents and their leadership teams to find potential second sale growth opportunities and achieve $60 million sales goal. Managed multiple high priority projects including development of new and engaging re- enrollment campaigns (direct mail and digital), established internal implementation processes and training for new second sale enrollment strategies, produced and facilitated monthly team training program, and supported pre- and post-enrollment campaign participation analysis reporting team.

Bridgewater, Nj

Provided dedicated pre- and post-sale marketing communications support during product implementations for new and existing group business enrollment campaigns. Collaborated with account executives, brokers, clients, and other key internal and external partners to develop, present and implement effective enrollment strategies and marketing campaigns to achieve premium goals set for each implementation. Analyzed post implementation results to refine marketing strategies ensuring future participation and premium goals are met and exceeded.

Bridgwater, Nj

Developed, presented and executed complex strategic communication campaigns for new group business implementations and re-enrollment campaigns in all segments of the group account business.