Experienced Senior Category Manager with a demonstrated history of working in the hospital & health care industry. Skilled in Marketing Management, Analytical Skills, Management, Marketing, and Fast-Moving Consumer Goods (FMCG). Strong marketing professional with a Bachelor’s Degree focused in International and Intercultural Communication from College of Foreign Trade, Budapest.
Amgen Kft.
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Product Marketing ManagerAmgen Kft. Jun 2019 - PresentBudapest, Hungary
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Senior Category ManagerJohnson & Johnson, Consumer Health Care Division Aug 2016 - Jun 2019Categories: SkinCare - Baby and Beauty categoriesTasks:• Developing brand plan, executing brand strategy and operational plan• Developing, optimizing, customizing and executing channel/customer specific activations • Running new product range launches, managing the complete baby brand re-launch• Leading local brand media activations: organizing PR event, influencer campaign, word of mouth activation, sampling – get throught to HCPs with trainings – aligned co-operation with… Show more Categories: SkinCare - Baby and Beauty categoriesTasks:• Developing brand plan, executing brand strategy and operational plan• Developing, optimizing, customizing and executing channel/customer specific activations • Running new product range launches, managing the complete baby brand re-launch• Leading local brand media activations: organizing PR event, influencer campaign, word of mouth activation, sampling – get throught to HCPs with trainings – aligned co-operation with agencies• Ensuring accurate sales forecast• Planning and tracking budget, with close monitoring of ROI and market performance• Complementing the international brand marketing team where local language needed: adapting full website, TVC, Mastertext, etc.• Developing POS and educational materials in line with brand activity plan; ensure the best brand elements and messages• Organizing national and tailor made promotions based on customer insights • Leading CatMan projects, range reviews • Monitoring brand and SKU performance, preparing regular brand and customer specific analyses for CE/CEE board• Leading and mentoring the Junior Category Specialist/Manager and the marketing intern• Co-operating with Commercial team Hungary, Customer & Shopper Marketing teams across CE, Brand managers/Marketing Managers CE (primarily Poland), Commercial Director CEE, Demand Plannning, Supply Chain, Regulatory, Quality, HCC, Controlling CEE and Finance. Show less
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Horeca Trade Channel ManagerCoca-Cola Hellenic Bottling Company Apr 2014 - Jul 2016DunaharasztiArea: Immediate ConsumptionCategories: AFB categoriesTasks:• Developing channel brand plan, executing operational plan• Organizing consumer promotions, waiter incentives, dealer loaders• Launcing new products, planning and tracking trade activities• Planning and tracking channel and brand budget• Developing new tools, new category solutions• Briefing creative agencies, leading channel projects, dealing with tailor made designs• Cooperation with spirit… Show more Area: Immediate ConsumptionCategories: AFB categoriesTasks:• Developing channel brand plan, executing operational plan• Organizing consumer promotions, waiter incentives, dealer loaders• Launcing new products, planning and tracking trade activities• Planning and tracking channel and brand budget• Developing new tools, new category solutions• Briefing creative agencies, leading channel projects, dealing with tailor made designs• Cooperation with spirit companies, arranging Horeca specific activities, events• Leading and mentoring marketing interns Show less -
Category Marketing ManagerCoca-Cola Hellenic Bottling Company Oct 2011 - Mar 2014DunaharasztiCategories: RTD tea, Juice and SportsdrinkTasks:- Launching new categories, new products, new flavours (Cappy, NESTEA, PowerAde)- Organizing trade activities-> national, tailor made, x-category promotions, samplings, direct mails.- Analyzing market, trends, volume, value -> SAP, Nielsen, Focus online, Dunnhumby- Developing new package, testing new products.- Arranging hostess activities and trainings.- Sponsoring and barter agreements.- Briefing BTL… Show more Categories: RTD tea, Juice and SportsdrinkTasks:- Launching new categories, new products, new flavours (Cappy, NESTEA, PowerAde)- Organizing trade activities-> national, tailor made, x-category promotions, samplings, direct mails.- Analyzing market, trends, volume, value -> SAP, Nielsen, Focus online, Dunnhumby- Developing new package, testing new products.- Arranging hostess activities and trainings.- Sponsoring and barter agreements.- Briefing BTL agencies, developing market specific POP and displays.- Making brand plans, planning and tracking brand budget.- Handling own channels - Future consumption: Discounters and Purchasers -> national and tailor made promotions, dealer loaders. Analyzing and presenting channels to KAM and management.- Cooperating with production, demand planning, PR, brand, field, legal department. Show less -
Trade Channel Manager, Promotional Manager, Sales Manager Trainee, Financial Executive AssistantCoca-Cola Hellenic Bottling Company Apr 1995 - Aug 2005DunaharasztiTrade Channel Manager (Future consumption)Promotional Manager• Developing channel brand plan, executing operational plan• Organizing consumer promotions, waiter incentives, dealer loaders• Launcing new products, planning and tracking trade activities• Planning and tracking channel and brand budget• Developing new tools, new category solutions• Briefing creative agencies, leading channel projects, dealing with tailor made designs• Cooperation with spirit… Show more Trade Channel Manager (Future consumption)Promotional Manager• Developing channel brand plan, executing operational plan• Organizing consumer promotions, waiter incentives, dealer loaders• Launcing new products, planning and tracking trade activities• Planning and tracking channel and brand budget• Developing new tools, new category solutions• Briefing creative agencies, leading channel projects, dealing with tailor made designs• Cooperation with spirit companies, arranging Horeca specific activities, events• Leading and mentoring marketing interns Show less
Judit Tóth Skills
Judit Tóth Education Details
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College Of Foreign Trade, BudapestEconomist And International Communicator (English And Spanish) -
Kölcsey Ferenc Teacher Training College, DebrecenPrimary School Teacher -
Health Vocational SchoolGeneral Nurse And Assistant
Frequently Asked Questions about Judit Tóth
What company does Judit Tóth work for?
Judit Tóth works for Amgen Kft.
What is Judit Tóth's role at the current company?
Judit Tóth's current role is Product Marketing Manager at Amgen Kft..
What schools did Judit Tóth attend?
Judit Tóth attended College Of Foreign Trade, Budapest, Kölcsey Ferenc Teacher Training College, Debrecen, Health Vocational School.
What skills is Judit Tóth known for?
Judit Tóth has skills like Management, Sales Management, Marketing, Fmcg, Trade Marketing, Marketing Management, Analysis, Marketing Strategy, Customer Insight, Brand Management.
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Judit Tóth
Product Manager | Payments & Daily Banking | Micro Business & Process Development | Digital Banking | PricingHungary -
1diageo.com
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2fao.org, gmail.com
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4yahoo.com, fundamenta.hu, roche.com, roche.com
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