Judith Cooper Email & Phone Number

Chicago

I've developed content strategies for clients in industries such as utilities, telecommunications, healthcare, insurance, investments, manufacturing and materials handling.Typical projects include: • Conducting stakeholder meetings• Running initial analyses such as content audits, competitive and gap assessments, and site metrics• Developing editorial standards• Making brand and content recommendations• Providing metadata and SEO recommendations• Assisting with card sorts and taxonomy development• Evaluating governance proceduresPartial client list:• Accenture AXA: large multi-state utility site• Accenture: collateral and strategy development• Acquity Group: telecommunications, insurance, hospital and investment sites• Blue Chip Marketing Worldwide: clinical trials marketing and content strategy for a large pharmaceutical client• Content Company: financial services association• Humana: health insurance and compliance• PwC: large utility site, intranet site, and nonprofit site• Razorfish: insurance and consumer sites• Ragdale: artist colony (nonprofit)• Rightpoint Consulting: SharePoint 2013 intranet site for manufacturing client• Wynright Corporation: materials handling industry • Various small retail sites

Responsible for development of collateral strategy, microsite development, hiring and overseeing outside resources, and administration of brand site.

Responsible for brand consistency and creative leadership on microsite development. Developed collateral plans to support major marketing initiatives, including sustainability and architect support, resulting in customer literature satisfaction survey result of 96% “good” or “excellent.” Led creative, developed content strategy, managed design vendor and content development for two major external microsites (seismicceilings.com and sustainableceilings.com). Developed trademark guidelines in conjunction with intellectual property counsel, resulting in corporate-wide adoption.

Complete content overhaul and redesign of USG’s largest collateral piece, the Architectural Reference Library, a $1.3 million project. This year-long project required an understanding of complex architectural, engineering, aesthetic and sustainability information.

Provided a wide range of marketing consulting services across diverse industries. Key clients included AT&T, Andersen Consulting, Arthur Andersen, Amway/Japan, Andrew Corporation, Baxter, First Card, ABN AMRO, Northwestern University, TransUnion, Helene Curtis

Created multimedia-based training for clients Andrew Corporation and First Card; coordinated art and production; wrote proposals for new business.

Ba, Literature

Anglo-Saxon Art And Archaeology; Middle English; Scottish Folklore

Mfa, Creative Writing