Julia Berk Email & Phone Number

Chicago, IL, US

Chicago, IL, US

Chicago, Illinois, United States

Smartly is an AI-powered advertising technology company transforming the advertising experience for brands and their consumers.

Chicago, Illinois, United States

As the leader of the Strategic Insights & Vertical Strategy team within Uber’s Audience, Insights and Measurement (AIM) team, my primary role is to champion the power of the Uber advertising audience and platform to brand clients, agencies, and other internal + external stakeholders.

Chicago, Illinois, United States

• I was a founding member of the Ads Measurement & Insights team, and later established Snapchat's global thought leadership practice and trends research within Marketing Insights. I manage a multi-million dollar.
• Designed the roadmap for, scoped, and managed all audience thought leadership to cover 10+ markets; landed pivotal projects to provide a unique perspective of Snapchatters in Video, Augmented Reality, Elections.
• Developed a business case, approved by the CMO, to prove the value of investing in headcount for the North American team; Recruited and managed a consistently high-performing team of 3, who all received promotions.
• Established a holiday/business moments program, supporting 15+ annual global moments based on first and third-party data and trend forecasting; provided marketing strategy support, webinar facilitation, and sales.
• Managed pivotal pieces of audience thought leadership and bespoke first-party insights with findings cited in major press outlets and advertising trades, Earnings’ calls, and industry events including the Snap Partner.
• Partnered with Engineering and Product to analyze Generative AI datasets, transforming it into a compelling narrative for the Communications team and CEO to leverage publicly

Chicago, Illinois, United States

Los Angeles Metropolitan Area

Greater Los Angeles Area

Greater Los Angeles Area

• Measured how Snapchat’s video and augmented reality ads impacted advertisers’ primary KPI’s by partnering withSnapchat sales team members and client analytics teams and media agencies
• Advised sales teams and advertisers on building structured learning agendas to optimize campaign performance throughCreative A/B testing, auction bidding strategies, ad product exposure combinations, reach/frequency.
• Partnered closely with product management and engineering to launch an in-app survey tool for Brand Lift studies
• Designed a custom measurement solution with product management and engineering teams to quantify foot traffic liftto retail stores and movie theaters post ad-exposure; Evangelized the measurement solution to sales;

Venice, CA

• Developed and piloted a ‘tune-in’ measurement solution to prove ad campaigns impacted TV viewership
• Vetted new and potential measurement partners for Snap by scoping capabilities, engineering requirements, and costsnecessary to proceed with an implementation; partners included Samba, Nielsen, Kantar, and Placed
• Measured advertiser campaign effectiveness across reach, intent, and offline lift in foot traffic and sales

Greater Los Angeles Area

• Sample Experiences:$1.6B global medical device company
• Developed a three-year global go-to-market and sales strategy roadmap that covered channel alternatives, compensation, coverage models, and role design
• Built a dynamic excel cost and compensation model
• Designed, deployed, and analyzed a sales maturity assessmentLeading health insurance provider
• Designed and delivered in-person and web-based Salesforce.com training to 700+ employees with a wide range of technological skills and roles
• Served as a primary trainer and Salesforce.com expert$2.2B software company