Julia Stephan Email & Phone Number

Eau Claire, Wisconsin, United States

Responsible for implementation and analysis of a variety of online marketing efforts including digital marketing strategies (including SEO and SEM), communication automation and data analytics.- Track and report on all digital campaigns with Data Studio, maintain UTM codes, and provide recommendations for improvement.- Coordinate with Marketing and website admin to conduct A/B, Multivariate, and split URL testing of key webpages to optimize performance. - Lead the implementation of a new communication automation system, Salesforce Marketing Cloud, and serve as the administrator and product owner.- Identify and set up processes with the Business Intelligence team for data quality and monitoring.- Strategize and maintain member communication flows for all mediums and report on marketing automation metrics for insights and improvements.- Administer search engine optimization software such as Moz, FunnelBack, ScreamingFrog, Google Search Console, Page Speed Insights, WebPageTest and others as needed.- Implement Royal’s SEO strategy by monitoring, reporting, and making iterative changes based on metrics, including keyword research, internal and external search.- Administer marketing analytics software and tools such as Google Analytics, Google Tag Manager, Google Optimize, Google data studio, and others as needed.- Maintain accurate data, events, goals, and conversions through online analytics systems. - Develop tagging requirements with Google Tag Manager to ensure proper tracking and reporting of digital data over multiple domains in alignment with global tagging standards and policies. - Review, analyze and share analytics in standardized reports to help the organization understand Member behavior and business results against established marketing KPI’s and ensuring the use of data for marketing segmentation.- Using data, support the monitoring of omnichannel campaigns and help “close the loop” on member lifetime value and revenue metrics.

Menomonie, Wisconsin, United States

Responsible for the implementation and analysis of a variety of the university’s online marketing efforts including: digital marketing strategies and implementation (Adwords, social media marketing, retargeting, behavioral marketing, and geo-fencing); campus-wide marketing automation coordination, strategy and implementation through the use of Pardot/Salesforce; and digital marketing related activities involving the external website and app. - Planned, implemented, optimized, and reported on all digital marketing initiatives for UW-Stout, including display ads, Google AdWords, social media, and email list buys. - Oversaw the front-end development of the new website and the development of the website’s strategic goals, SEO objectives, conversion tracking, Google Tage Manager and Google Analytics. - Championed the ultimate adoption of Salesforce as the university-wide CRM system and led the Salesforce service cloud implementation.- Active in cross-collaborative committees providing leadership across campus as chair of the CRM committee and chair of the marketing consortium. Also a member of the identity committee and data governance committee. - Hired and supervised full-time employees and student workers, conducting performance reviews, mentoring, and creative direction.- Worked closely with third-party vendors, vetting services, and working collaboratively on new projects. - Experience working with HTML 5, PHP, CSS, SASS, Drupal, CommonSpot, Google Tag Manager, Google Analytics, Google AdWords, Google Optimize, Google Data Studio, Hobsons Connect, Salesforce.org, Adobe CC Suite.

Menomonie, Wisconsin, United States

- Taught Information Communication Technologies (on campus) and ICT Analytics (online and on-campus students).- Provided instruction in Google Analytics, YouTube, Tableau, Google Data Studio, MS Office Suite applications of Skype for Business (Skype4B) Outlook, Excel and Access (Office 2013).- Experienced working with Learn@UW-Stout (LMS) and AccessStout (SIS) for managing curriculum and grading.

Menomonie, Wi

- Responsible for adhering to identity standards and educate others in there proper use.- Design posters, brochures, web ads, web pages, video, animations and more.- Responsible for project management, marketing initiatives, website support and design.- Member of web team charged with the development of strategic website goals, best practices, SEO objectives, and conversion tracking.- Supervise five student designers providing design support and mentorship.- Software included CS6 Adobe Suite, including Edge and AfterEffects.- Experience working with HTML 5, CMS CommonSpot, Google Analytics and Emma.

Eau Claire, Wisconsin Area

- Responsible for maintaining company website using HTML, PHP, XML and Javascript.- Utilized Google Analytics to track digital campaigns and provide weekly usability reports.- Responsible for designing and coding HTML emails, actively used Campaign Monitor to maintain lists and perform A/B testing.- Assisted with TV commercials and travel show DVD’s using Final Cut Pro.- Responsible for project management of new sub-site and website re-design.- Software included CS5 Adobe Suite, including Flash and Dreamweaver.

Eau Claire, Wisconsin Area

- Responsible for project management of two large accounts and other smaller clients.- Worked closely with clients and sales team to develop logos, posters, print ads, direct mail, display graphics, commercials, websites, web ads, and more.- Responsible for marketing campaign ideas, execution, and scheduling.- Responsible for company and sister companies websites.- Worked closely with vendors for print, signage, video, and media buys.- Software included CS4 Adobe Suite, including Flash and After Effects; also Quark.

Master’S Degree, Information And Communication Technology, 3.8

Bachelor’S Degree, Graphic Design, 3.5