Julia Morrison Email & Phone Number

Edinburgh, United Kingdom

Edinburgh, United Kingdom

I managed the planning, delivery and analysis of marketing campaigns across the organisation.Working closely with the fundraising team, I devised and delivered innovative and targeted fundraising campaigns.I lead on the organisation’s social media activity - planning, delivering, refining and measuring performance. I was also the editor of the supporter.

Edinburgh, United Kingdom

• At SCVO I was responsible for digital strategy. My remit covered a wide range of channels, projects and campaigns - from SCVO’s multiple websites and social media accounts to public-facing social media campaigns and.
• Project managing a completely new web presence for SCVO – responsive site designed for our key audiences with a strong emphasis on socially shareable content
• Increasing SCVO’s twitter following ten-fold in four years, developing a strategy that embraces new content types and a fresh tone to improve reach and influence
• Working with internal and external stakeholders on numerous projects and ensuring their needs are met
• Using analytics to measure content performance and feed continuous improvement
• Working with SCVO staff, delegates, event hosts and exhibitors to drive up digital footprint for SCVO’s flagship annual event, The Gathering - 5795 tweets sent, 7.5 million impressions and trending in the UK.

Glasgow, United Kingdom

• During the summer of 2014 I was seconded to the Scottish Government to work on their Commonwealth Games Legacy digital comms.This included:
• Content management on the www.legacy2014.scot website
• Tweeting from the @legacy2014scot account
• Curating photography on the Flickr account
• Reporting and interpreting analytics across all digital platforms

Edinburgh, United Kingdom

• In this post I held responsibility for all aspects of ProjectScotland’s communications and marketing activity, including web and social media channels. This included:
• Design and delivery of digital media strategy
• Writing web and ebulletin content
• Planning, writing and overseeing the design and print of various printed materials
• Planning and staging the annual ProjectScotland awards ceremony
• Executing quarterly volunteer surveys

Edinburgh, United Kingdom

• During my time at CrossReach my role grew and diversified from the core duties of Admin Assistant to the Fundraising, Marketing and Communications department. I was seconded twice to positions of increased.
• organising fundraising events
• editing newsletters
• co-ordinating volunteers
• contributing to website content
• creating adverts

2:1, English Literature

Cim Professional Diploma, Marketing

Web Design (Short Course)

Education record