Julia Shea Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

+ Bridged Sales-Led Growth (SLG) and Product-Led Growth (PLG) to establish Product-Led Sales (PLS) for SMBs, aligning cross-functional teams (product, data science, marketing, sales) to boost revenue and sales efficiency.+ Executed high-impact experiments via in-product prompts and email campaigns to increase awareness of premium offerings, generating Marketing Qualified Leads (MQLs) at pivotal customer journey stages.+ Streamlined lead management systems, enhancing MQL-to-SQL conversion rates and reducing LTV:CAC. Achieved this by optimizing entry points, implementing structured lead routing, and establishing standard lead management practices, including Service Level Agreements (SLAs).

San Francisco, California, Us

+ Established an operational framework for setting and managing company-wide Objectives & Key Results (OKRs), enabling consistent progress tracking, weekly C-suite reporting, and alignment across the commercial organization.+ Led project management for a 15% Reduction in Force (RiF) in collaboration with finance, HR, recruiting, and executive leadership, including cost-benefit analysis, headcount and budget tracking, and confidential communication with staff.

San Francisco, California, Us

+ Lead a team of 6 Program Managers & 150+ agents across 2 vendors (BPOs) running multiple outsourced sales programs including Assist and Scaled Account Sales closing ~$25M annually with a 3x+ ROI.+ Conducted an RFP process to support a distributed vendor strategy and oversaw contract negotiations in partnership with procurement, legal, compliance, and security resulting in a $5M annual saving.+ Launched 4 new global sites and migrated ~50 agents from high to low cost locations in 3 months while exceeding quota. • Represented the team in forecast calls, drove quota setting & revenue reporting, and managed an annual budget of $15M.+ Partnered with senior leadership to identify under leveraged customer segments and launch new sales motions including Scaled Retention and Channel Enablement, while optimizing existing sales motions for ROI by moving resources externally.

San Francisco, California, Us

Partnered with the sales and operations teams to grow supply by driving top of funnel lead generation, created digital and physical marketing campaigns, developed reporting including insights into sales efficiencies and supply success, and optimized conversion rates.Key Accomplishments • Redesigned marketing and sales funnels and create relevant reporting to gain insights conversion funnel and lead quality, resulting in decreased time to conversion and increased conversion rates.• Launched an outsourced sales center and implemented team wide sales processes to ensure accuracy and consistency across internal and outsourced team members.• Improved lead generation process to create more reliable, high quality leads and generate leads from new sources.• Project managed the company wide national launch initiative including coordinating with product, engineering, sales, and operations to develop the tools (backend resources and third party integrations) and processes necessary for hyper growth.• Developed reporting in both Salesforce and third-party SQL tools to track success of supply acquisition, regularly reporting successes and opportunities of improvement to sales team and leadership.

San Francisco, California, Us

Established the department and created the framework for the third side of Peerspace’s marketplace, actively up-selling additional services to guests outside of their booking needs. Built and managed a team of sales associates, including developing all related processes, to service these requests while creating and maintaining a network of third-party vendors.Key Accomplishments• 2x year over year top line sales growth for 3 years in a row, resulting in a self-sustaining and profitable department.• Implemented in product marketing and email campaigns to drive interest in additional services, resulting in increased revenue, while minimizing sales team costs.• Launched national vendor partner networking including prospecting new partners, pitching and negotiating contracts with a revenue share, and managing relationships. • Created scalable processes and designed a one stop shop experience in order to grow orders while keeping headcount minimal.

San Francisco, California, Us

Utilized quantitative and qualitative insights from support requests to make recommendations to development and leadership teams about failures in the product and process.Designed and executed a strategic plans to improve operations and gain pipeline insights, by redesigning CRM. Prototyped product features to help alleviate pain points in sales, which were later transformed into productized solutions, later assisting in transforming features into productized solutions. Created dashboards to report on team member efficiency, inbound requests, and areas of weakness to improves processes and better allocate resources.Developed the fundamentals and basic principles of the Concierge Services team, resulting in the formation of a new department.