Julia C. Email & Phone Number

Long Beach, California, United States

Costa Mesa, CA

Within the Business Information Solution’s division of Experian, strategize and execute overall responsibilities for the marketing communications and digital marketing group. Also initiated and executed the divisions overall data, partner and innovation strategies. Brand and manage all marketing activities for all B2B online resource which provided.

• Since 1999 Global Domains has been the registry for all.WS domains on the internet and we work with top registrars to market.WS domains to the world. In 2004, a network marketing program was established to promote.WS.
• Responsible for all existing and new revenues for GDI
• Responsible for all new marketing efforts of GDI’s network marketing program from media buys, site designs and new business development efforts
• Established Affiliate Growth Council which consists of GDI’s top affiliate leaders
• Developed partnerships to cross market GDI’s affiliate program
• Source new products to bring into the company for affiliates to generate additional income

• Responsible for P&L, strategy planning, business development and products of all verticals
• Responsible for the overall marketing, strategy & performance of each vertical including sales, account management, revenue, profit, site design and strategic partnerships
• Manage team of sales, media, and technology professionals to achieve revenue goals
• Defined functional specs for all cross-functional teams in order to enhance and/or launch new vertical products
• Developed brand and product strategy through testing of UI designs, demographic targeting and industry tends for all verticals
• Quarterly executive board meeting presentations on performance of all verticals

• Strategic Account Management: Managed numerous of high profile, branded partner accounts including: Earthlink, AOL, MSN, Lycos, United Online, InfoSpace, Miva Direct, Warner Brothers, CNN, HP and many others.
• Channel Management & Strategy: Throughout the years, provided ongoing partner account support and channel strategy for the following channels: Domain, Software, Portal/ISP, Email and AdNetworks.
• Optimization & Monetization: Increase revenue using consultative approach to determine new revenue streams and optimize existing implementations. Upsell of new Yahoo products to partners to increase revenue.
• Customer Satisfaction: Lead initiatives to improve the service level resulting in improved satisfaction of our partners measured by a bi-annual satisfaction survey
• Customization and Technical Support: Provide pre and post sales technical product support for partner accounts