Juliana Santos Email & Phone Number

State Of São Paulo, Brazil

Campinas, São Paulo, Brasil

Palhoça, Santa Catarina, Brasil

Indaiatuba, São Paulo, Brasil

CTA is a company that delivers digital marketing solutions with a focus on performance, lead acquisition, and brand positioning. Comprised of professionals with extensive experience in digital strategy, growth, CRO, social media, paid traffic, and content, it served six mid-sized clients in its first year of operation.- Client project management, including task allocation and meticulous tracking of deadlines and deliverables.- Creation of detailed result reports and the ability to present them clearly and impactfully to clients.- Effective management of clients' paid traffic, encompassing platforms such as Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads.- Design, creation, and execution of the marketing funnel based on Inbound Marketing methodology, ensuring a strategic and efficient approach.- Development and implementation of content, growth, and social media strategies to maximize reach and engagement with the target audience.

Brasil

MOVEEDU is an EDTECH franchisor of vocational schools and regulated education. It currently has three brands in its franchise portfolio, but has previously had five. It has over 1,000 schools, more than 50 franchising excellence awards, and trains over 500,000 students annually.I joined MOVEEDU with the goal of designing and implementing the marketing funnel and contributing to the e-commerce project for the brands. Among my responsibilities were:- Implementing the Inbound Marketing methodology through the RD Station tool;- Designing and executing the integration of RD Station with the company's website and internal CRM;- Implementing the CRM for the e-commerce team and designing the sales journey;- Designing and implementing the marketing funnel (in Y) and Lead Scoring strategy;- Identifying opportunities and leading new projects for each stage of the funnel, with a focus on optimizing and increasing performance.- Designing the e-commerce project, generating the requirements spreadsheet, assigning tasks, and designing processes.- Designing the internal CRM overhaul, including marketing metrics and lead collection, using UX/UI designer techniques;- Designing and leading the launch project for Prepara and Microlins colleges;- Designing and leading marketing campaigns for ITB and People brands.- Collecting, monitoring, and analyzing KPIs for each stage of the funnel and campaigns;- Conducting tests, generating hypotheses, and analyzing results, using Growth Hacking techniques to improve lead acquisition and nurturing performance.- Identifying improvements, designing new screens and flows, documenting, validating with IT, and monitoring improvements in the internal CRM system.

Campinas E Região, Brasil

WIDE is an EDTECH that develops training and development programs with a focus on performance. It has over 130 companies as clients and has trained more than 1 million people.I started at WIDE as a Senior Marketing Analyst, with responsibilities including:Strategic planning for B2C lead acquisition in the education niche.Paid traffic management (Google Ads, Meta Ads, Bing, Criteo, and affiliates).Planning and management of email marketing campaigns.Management of graphic design tasks that included collecting briefings, distributing tasks, and monitoring development and approval.As a Coordinator, my responsibilities expanded to:Leading the team in creating and managing strategies for student acquisition and conversion.Managing team members with periodic feedback, career plan monitoring, and alignment between the needs and goals of employees and the company.Analyzing indicators of lead attraction, capture, nurturing, and conversion and proposing initiatives for optimization.Conducting and analyzing hypothesis tests for lead acquisition, using Growth Hacking techniques.Designing and implementing the marketing funnel, following the Inbound Marketing methodology and using the RD Station tool.Leading the e-commerce implementation project on the Magento platform within marketing. Among my duties were designing pages using UI/UX and Copywriting techniques, distributing tasks, monitoring deadlines, testing, approving, and training the team, and coordinating with IT to integrate with marketing tools.Contributing to the design of the student journey from the moment of purchase to the receipt of the certificate for the new educational platform (LMS) on Moodle.Managing marketing projects, responsible for collecting information, generating and assigning demands, monitoring, following up, validating, and approving deliveries.

Indaiatuba

Guia-se is a franchisor of digital agencies with more than 160 units in Brazil. It has been in the market since 1997 and since 2010 operates in the franchising model. It is associated with ABF - Brazilian Franchising Association and currently has 9 franchising excellence awards.I started my journey in this company as a strategic business consultant, being the main contact of the franchisee with the brand. Among my responsibilities were:To carry out, in partnership with the franchisee, the administrative, commercial planning and business plan of the franchise, following the franchisor's recommendations, as well as the strategic digital marketing plan, which included: editorial calendar, media plan and lead acquisition strategy.To monitor the progress of the tasks elaborated in the plans and support the franchisee by answering their questions and evaluating the execution.To propose improvements to the internal website creation platform - Site Expresso - bringing market and franchisee insights.To design the improvements, create documentation, validate with IT and set up the project in a spreadsheet to monitor the execution.To test, validate and train the team and network in the new functions applied to the system.After taking on the role of Marketing Coordinator, my responsibilities included:To develop and execute the lead generation strategy for the franchisee network, which included: paid traffic management, content planning, website optimization and management of the creation and design of online and offline graphic materials.To manage the national marketing budget, defining where it would be applied, collecting and presenting the results of the actions carried out monthly.To manage the marketing team, which consisted of 1 intern, 1 graphic design service provider, and 1 web design service provider.To collaborate on the improvements to Site Expresso, suggesting changes and applying UX/UI design techniques.

Indaiatuba

Toronto E Região, Canadá

A minha experiência no Hero Burguers fez parte do programa de Intercâmbio de estudo e trabalho que fiz entre Novembro de 2012 e Maio de 2013, na cidade de Toronto, no Canadá. O objetivo era aprimorar o inglês, especialmente a escuta e fala.Trabalhei como caixa atendendo os pedidos e realizando a cobrança.

Indaiatuba

Atuei na Team como Assistente Administrativo realizando faturamento, prestação de contas de receitas e despesas, entrada e saída de Nota Fiscal, compra de suprimentos para o escritório. Essa experiência na área financeira me permitiu aprender a criar planilhas em excell de modo mais avançado.

Indaiatuba

Comecei como Telemarketing C, que consistia em ligar para empresas oferecendo a visita do Consultor de Negócios para apresentação da solução da empresa. Após um período, passei a atuar como Assistente Comercial na área que produzia crachás, sendo responsável por atendimento ao cliente, elaboração de propostas e compra de suprimentos para produção do crachá.

Salto

Minha primeira experiência formal de trabalho foi como balconista nessa prestadora de serviços de consertos e tingimento de roupa. Eu era responsável por atender os clientes, tirar medidas, programar na agenda das costureiras, controlar o estoque, comprar suprimentos e revisar e analisar os serviços prestados, mantendo sempre a qualidade proposta pela marca.