Julie Rose Email & Phone Number

Saint Paul, Mn, Us

We help businesses understand people. With a fully customized approach to consumer market intelligence, SIVO partners with companies to design and execute learning plans that meet their needs, and we don’t stop until we help our clients activate on the insights. We deliver consumer, organization, and marketplace research and insights so companies can make critical business decisions and capture growth opportunities.

Developed and launched the SIVO On Demand Talent growth engine, providing top-tier insights talent to drive business success. Responsibilities included ensuring exceptional client experiences with SIVO's On Demand Talent service. Led strategy development, design, and implementation while building and managing a network of top consumer insights professionals.

Leader of 11-person consumer insights team for iconic brands in the $9.7B Cereal category. Responsible for largest consumer budget in the company ($5MM+ annually.)• Grew market share +1 pt., largest in over 10 yrs., grew penetration & buy rate in declining category• Inspired long-range plan via the strategic work of consumer demand segmentation

Manager of 3-person CI team for Innovation & Strategic Growth Channels, Cereal Operating Unit • Delivered strong innovation pipeline via Continuous Advancement of Pipeline initiative• Led global team in developing a Global Jobs Map to inform Innovation Strategy and enhance the quality of ideas for 12-quarter flow

Manager of 9-person In-Context Experimentation & Trends Team. Crafted methods for early learning in the Product Development Process, leveraging Design Thinking and agile processes.• Increased Innovation Sustainability (+2%) corporate-wide, globally• Led Talent Management Team for Global Consumer Insights Function

Manager of 4-person Social Network Insights Team• Experimented with social media as a consumer insight learning tool• Developed best practices for social network qualitative methods and social media listening• Created methods for the modern campaign learning plans

Wholesome Snacks Strategic Business Unit, International Division• Pioneered new role for the organization as key member of International Leadership Team • Aligned globally across Innovation, Renovation, and Communication Efforts for Nature Valley Brand• Designed Global Concept Testing System

Manager of 4-person Opportunity Development Team• Identified innovation opportunities corporate-wide• Led Onboarding Initiative for Consumer Insights function

Opportunity Development Team – Concept & Positioning Testing• Identified innovation opportunities for Cereal, Yogurt, and C-Store Divisions• Streamlined concept testing process for efficiency

Leader of 12-person client-service team. Responsible for $5MM research bookings annually and served as primary client contact. Designed, implemented, and managed all phases of market research projects - cost estimating, sample acquisition, questionnaire design, implementation, tabulation, and reporting.

Senior Research Manager, Research Manager, Sr. Research Associate, Research Associate