Julie O'Connor Email & Phone Number

New York, New York, United States

New York, New York, United States

Spearhead global brand marketing vision and strategy for Nautica and Aeropostale to drive brand awareness and sales growth.

Greater New York City Area

• Supported Men’s and Kid's businesses driving $2.6B in sales annually
• Developed and executed omni-channel marketing campaigns to drive sales, brand awareness, brand loyalty, customer traffic, and conversion for Macy's stores and Macy's.com
• Aligned content and messaging priorities, managing promotional marketing strategy and annual budget for Men’s and Kid’s divisions
• Led email strategy for total Men's and Kid's divisions, increasing YOY conversion in 2018
• Led 2018 Back to School Marketing Campaign for total company, delivering sales +3.4% YOY
• Managed and developed a team of 2 managers and 2 assistant managers

Greater New York City Area

• Developed and executed omni-channel marketing campaigns to drive sales, brand awareness, brand loyalty, customer traffic, and conversion for Macy's stores and Macy's.com
• Developed successful 2017 prom campaign for Juniors division, deliveringM sales +20% YOY
• Led 2017 Back to School Marketing Campaign for total company, delivering sales +7.4% to plan
• Managed team of 1 manager and 1 assistant manager

Greater New York City Area

• Partnered with the Fashion Office to develop impactful marketing strategies
• Developed on brand vendor marketing plans to drive sales
• Led email strategy for total center core
• Managed Assistant Marketing Manager

Greater New York City Area

• Supported the relationship between the Merchant and Marketing organizations by applying critical analysis of sales results, calendar & event-timing issues, competitive dynamics and market factors
• Contributed to seasonal marketing strategies to drive sales with Group Merchandising VP and merchant team
• Created integrated marketing strategies by initiating and developing relationships across the organization including Fashion Office, Events, Visual and Store teams
• Supervised marketing manager
• Planned and forecasted seasonal advertising budgets and edited as needed

Greater New York City Area

• Collaborated with Merchant and Marketing teams to execute successful marketing campaigns
• Served as knowledge expert for Housewares & Confections in sales, marketing & merchandise trends
• Managed merchant teams in key project deadlines for marketing execution
• Integral part of company-wide initiative and launch of new home-driven marketing campaign for millennials
• Managed specials and broadcast strategy for home division; analyzed results and published plans to strengthen and appropriately drive future marketing decisions

• Created & presented weekly business updates & operating forecasts to divisional head on market brands
• Developed and executed strategies to maximize business, resolved assortment issues and identified potential opportunities
• Managed store communication for Housewares division. Informed stores of selling trends and made merchandising recommendations to maximize sales

• Analyzed business trends and developed strategies to drive sales through pricing and advertising
• Communicated with planning team to ensure on-time purchase order fulfillment
• Drove sales and maximized current business opportunities thorough understanding key business trends and customer profile
• Maintained business recaps, key-item sales and product information to facilitate future assortment and promotions
• Developed and executed seasonal merchandise plans including sales, pricing and exit strategies

• Acted as liaison between merchants and marketing teams to execute promotions for advertisements
• Provided timely and accurate information to the marketing team for various promotional events
• Developed new departmental sign procedure, increased accuracy of signs and lowered number of valid call outs from 2.5 per week (F08) to 0.1 per week (S09)

• Managed corporate account event orders, assisted clients with merchandise selection and custom work
• Scheduled follow up phone calls with clients and other departments; tracked order time frames

Bachelor Of Arts (B.A.), Communication

Digital Marketing Nanodegree