销售经理
CurrentManage development, execution and measurement of marketing campaigns including tradeshow management and general purpose initiatives to support the dental and veteninary marketing team with a high level of interaction across functions including sales leadership, agency, branding and legal. Reports directly to VP of Dental and Veterinary M arketing.Essential Responsibilities:• Execute all aspects of direct mail, e-mail and web based campaigns from development through execution. Ensure… Show more Manage development, execution and measurement of marketing campaigns including tradeshow management and general purpose initiatives to support the dental and veteninary marketing team with a high level of interaction across functions including sales leadership, agency, branding and legal. Reports directly to VP of Dental and Veterinary M arketing.Essential Responsibilities:• Execute all aspects of direct mail, e-mail and web based campaigns from development through execution. Ensure campaigns and marketing tactics support strategy as well meet program deadlines through strong project management skills.• Manage ad buying, placement and editorial for B2B industry online and offline publications including ad development and timelines.• Lead Trade show strategy and execution working closely with branding, sales, agency and sales execution team. Travel to select shows.• Manage day-to-day expense budget including vendor relations, invoice entry and forecasting.• Use SalesForce to upload and maintain sales library of collateral and message sales representatives.• Communicate and lead project analytics: Set up analytic requirements, determine implications from analysis to impact future campaigns.• Manage external agencies/vendors – advertising, printing, mail house, etc. to ensure products are within budget, and meet project timelines.• Lead internal approval of marketing materials with marketing leadership, sales leadership, compliance, branding and legal.• Understand and maintain brand throughout all marketing efforts.• Manage campaign timelines, budgets, and calendars. Show less