Leading digital product development and optimization efforts for Men's Wearhouse. Focusing on delivering exceptional customer experiences and driving revenue growth through data-driven experimentation and UI/UX improvements.Key Responsibilities:- Revenue Growth: Spearheaded product experimentation and site optimizations, contributing to over $15M in annualized revenue growth.- Product Roadmap & Strategy: Defined and executed the product testing roadmap, identifying key opportunities for improvement and prioritizing features that drive the highest business impact.- Cross-functional Collaboration: Partnered with designers, developers, QA teams, and cross-functional stakeholders to deliver high-quality product features that align with company objectives.- Agile Product Management: Utilized Agile methodologies to manage product testing and development.- User Testing & Data Analysis: Conducted comprehensive user testing and competitive analysis to identify key product opportunities, validate initiatives, and improve customer engagement.- Optimization & Experimentation: Ran A/B and multivariate tests and leveraged data insights to continuously optimize product features, improving user experience, and boosting conversion rates.By combining a strong understanding of customer needs with a data-driven approach, I help create seamless digital experiences that contribute to both user satisfaction and revenue growth.

Spearheaded the launch and growth of two successful e-commerce brands, OverOurMoon.com and TwinkleInTime.com, driving over $13 million in sales. I managed the entire product lifecycle, from conception to go-to-market strategy, overseeing product development, marketing, and technical infrastructure. Additionally, I led all operational functions, ensuring efficient business processes and smooth cross-departmental collaboration.Key Responsibilities:- Operations Management: Developed and optimized operational processes, including fulfillment, logistics, and customer support, ensuring scalability and cost efficiency.- Team Leadership: Managed hiring, training, and leadership of all departments, creating scalable workflows and promoting a culture of continuous improvement.- Data-Driven Strategy: Led the customer acquisition strategy using A/B testing, data analysis, and optimization techniques, focusing on increasing conversion rates and customer satisfaction.- Financial Oversight: Worked alongside the finance team to manage budgets, forecast revenue, and optimize costs, ensuring alignment with company growth goals.- Agile Project Management: Used Agile methodology to oversee product development, manage backlogs, and prioritize features for engineering teams. Focused on continuous improvement through experimentation & iterative development and stakeholder feedback.- Risk Management & Compliance: Ensured operational risks were mitigated and business processes complied with relevant laws and regulations.This blend of strategic leadership, operations management, and product development expertise allowed me to drive significant growth while maintaining operational efficiency across all business functions.

Responsible for product development, marketing and technical infrastructure development for A4D's internal Ecommerce department. Consumer products include a variety of goods ranging from sports & outdoors to safety/survival and more. Worked with the CEO to build the Ecommerce department from the ground up and create the technical and logistical infrastructure to manage and scale the Ecommerce business initiative. This included creating and managing marketing funnels, execution of multichannel digital marketing and customer acquisition strategies. As well as the development and implementation of fulfillment, customer service, tracking and analytics strategies. I was directly involved in integrating third party business solutions and creating appropriate workflows and processes for utilizing third party tools and services that were in line with our business goals and objectives. PIXLWISE (subsidiary of A4D) - Director of Product MarketingManaged all aspects of the marketing and development initiatives involved in the promotion and release of Startup Alley, a gamified learning platform. Worked cross-functionally with creative agencies, offsite developers and internal teams for the purpose of implementing marketing strategies, optimization, as well as identifying and reaching target consumers. Responsible for all advertising, technical development, messaging, KPI reporting and analytics. Systems & Solutions Included: Shopify, Magento, Google Analytics, Click Funnels, Active Campaign, Mandrill, Mail Chimp, Facebook Advertising, Google Adwords, Google Merchant, Amazon Seller Central, Amazon Advertising, Shipstation, Freshdesk, Hotjar, Lucky Orange, Grasshopper IVR, Cake Marketing, Taxjar, Stripe, Paypal, Amazon Payments, Wistia, Unbounce.

Played a pivotal role in driving revenue growth and expanding our advertising reach. During my tenure, I was responsible for forging strategic partnerships and increasing advertising revenue by over 20% annually. I worked closely with marketing partners to optimize performance and ROI, helping both Zeeto and our clients achieve growth and profitability.Key Responsibilities:- Revenue Growth: Developed and executed business strategies that resulted in a significant increase in annual advertising revenue.- Partnership Development: Built strong relationships with key advertisers and partners, identifying opportunities for collaboration and maximizing value for all stakeholders.- Optimization & ROI: Analyzed performance metrics to identify optimization opportunities that enhanced campaign outcomes for our clients, improving overall ROI.- Team Leadership: Led cross-functional teams, including marketing and product, to ensure alignment between business development efforts and overall company goals.- Strategic Planning: Developed comprehensive business development plans that aligned with Zeeto's goals, ensuring sustainable growth.By leveraging data-driven insights and a deep understanding of the digital advertising ecosystem, I helped Zeeto Media strengthen its market position and drive consistent revenue growth.

Responsible for leading the development and optimization of Zeeto's flagship digital products. My role centered on managing cross-functional teams, driving the visual, functional, and technical delivery of cutting-edge digital experiences. I was pivotal in launching and scaling Zeeto’s primary property, GetItFree.us, which attracted millions of users and generated substantial growth.Key Responsibilities:- Product Launch & Development: Led the launch of GetItFree.us, working closely with engineering, design, and marketing teams to ensure seamless execution from concept to market.- Optimization: Leveraged data-driven insights to continuously improve the platform, utilizing A/B testing, analytics tools (Google Analytics, Optimizely), and user feedback to drive key improvements.- Growth Impact: Increased traffic to over 150,000 unique visitors per day and grew the email list to over 10 million subscribers.- User Acquisition: Developed and implemented strategies that drove engagement and signups, resulting in over 200,000 new newsletter subscribers per week and a Facebook fan base that grew from 0 to 7 million fans within 3 years.- Cross-functional Team Leadership: Worked with diverse teams across engineering, marketing, and design to execute product strategies and ensure alignment with business goals.- Data & Testing: Used performance analytics to enhance features and optimize for conversions, driving significant improvements in user experience and customer engagement.By focusing on user experience and data-driven improvements, I played a critical role in scaling Zeeto’s digital properties and achieving substantial growth.

Led sales department and managed strategy, technical strategy, and development.Defined team organization structure, workflows and processes. Managed the integration of project and team management systems. Worked directly with both the sales and development teams on campaign implementation, analytics and new technical functionalities to support current and incoming advertising and marketing campaigns. Managed testing strategy, campaign optimization and continuity management. Hired for, supervised and trained new members of the sales team. Functioned as the technical contact for all clients.

Managed all email marketing strategy, execution and delivery for Get It Free, including but not limited to: list management, creation of marketing materials, IP management, ESP management and delivery strategy. I personally managed the technical implementation and transitions across multiple ESP's. Hired for, managed and trained members of the email marketing team. Built team infrastructure, workflows, task processes, created documentation to build continuity within the team and for new managers. Experienced in working with email marketing platform such as, Exact Target, Bronto, Sailthru & Zeta Interactive. I have successfully managed effective email campaigns that increase conversions and subscriber engagement.Successfully increased: -CTR's from 5-6% to 12-18%-open rates from 5-6% to 15-20% -senderscore from 80 to 90 and above.-overall implicit deliverability and inbox placement across all ISP's

Managed the development and launch of the beta version of Zeeto's flagship property, GetitFree.us as well as several subsequent release iterations. Was involved in every step of the development process and had direct oversight and involvement in all stages of product development. Hired, trained and managed Zeeto's digital content and social management team. Functioned as their direct supervisor. I managed all members of the team, team strategy and all associated projects.

Provided one on one tutoring sessions for college level statistics. Focused on statistical theory and analysis including linear and multivariate regressions, hypothesis testing, correlations, confidence Intervals, statistical significance, and important principles of working with data.

Managed and lead the creation and restructuring of a non-profit business networking organization. Worked with a team of group managers to develop efficient marketing strategies. Established multiple lines of communication with vendors and developed internal marketing networks to help further promote use and exposure of our product. Created a business process to allow future group members and managers to carry on our current responsibilities and controlled the restructuring of the project website, including content and design.

Created the structure of each flush mount album and was in charge of assessing the flow and aesthetic appeal of each page. Extensive work in color and exposure correction, as well as photo adjustment and augmentation. Photo augmentations included cropping, red eye correction photo rotation, blemish removal, and other necessary photo adjustments. Managed customer database. Entry of customer contact and payment information. Recording possible project dates, deadlines, interviews, pre-wedding photo shoots, wedding and payment dates. Assisted with project organization and coordinated tasks between myself and the second assistant. Produced marketing material such as fliers, posters, and ads.

LEARNING DISABILITIES Assist students in their studies in mathematics by providing individual tutoring sessions or in-group studies.Provide reviews and tutoring sessions in Intermediate Algebra, Geometry and Pre-Calculus.

Designed mind-stimulating class content for a total of 24 classes.Facilitated learning by practicing English with me and between students themselves.Gave lectures to classes ranging from 15 to 100 students.