Michael A. Email & Phone Number

Jupiter, Fl, Us

Jupiter, Florida, United States

Elucidation Worldwide work processes include leading teams, project management, client management and development, marketing and (global) marketing research/insights. Clients span from the largest multinationals in the world to small local retailers and cover a variety of verticals retail, internet, grocery, food, pharmacy, gas, software, technology, and consumer products. Experience includes:• Being the authority in the room on marketing and research insights and market research methodologies. Own the process while developing/designing or utilizing best-in-class design, campaigns, tools, and processes for all projects. • Building large scale models to develop executable success campaigns.• Crafting and executing market positioning and go-to-market strategies.• Defining target markets, value propositions, and compelling marketing messages.• Creating and refining marketing content to alignment with the brand’s voice.marketing • Conducting quantitative and qualitative research for a variety of both small and large clients, covering a variety of verticals, retail, internet, grocery, food, pharmacy, gas, software, technology, consumer products, and more.• Creating a system of ongoing trackers of the changing competitive landscape, tracking industry trends, and then developing strategies to effectively communicate these assessments and options to clients and senior leadership.• Utilizing customer data, shopper loyalty data, and shopper behavior to drive/expand campaigns and insights and sales to develop a ‘voice of the customer’ that can be used to optimize marketing.• Delivering presentations in a fun and engaging manner to both internal and external clients that makes attendees excited to attend and eager to ask for more information (and business).

Greater Seattle Area

As a Senior Research Manager at Microsoft, my role covered project management of both small single market work and global multimillion-dollar market research projects. I excelled as marketing research project manager for multiple worldwide tracking studies representing millions of dollars in research spend. My many accomplishments include Solutions Champion Award, developing a new vendor program, and a program to view qualitative research via the cloud. • Led global marketing research projects as a project manager, writing and reviewing RFPs, pricing, vendor cost/benefit analysis and detailed proposal reviews. I excelled as a marketing research project manager for multiple worldwide tracking studies representing millions of dollars in research spend and billions in sales.• My many accomplishments include Solutions Champion Award, developed and ran a new vendor program for marketing research vendors, and created a program to view qualitative research via the cloud that now boasts a searchable repository of 1000’s of days of focus groups and utilizing millions of dollars in research.• Developed world-class Research Design, including Questionnaire Design, Coding Specs and Review, Tab Plans, Sample definition, Sample Acquisition and Quotas.• Completed multimillion-dollar international market research projects and management of large cross-functional international teams. These projects included detailed research output creation and review, including insights, data tables, dashboards, reports, cross-tabulation tool usage, using SPSS, Microsoft Excel, and Microsoft PowerPoint.

Amherst, New York, United States

As Director of Research, led a team of researchers conducting retail research for the Tops, Wilson Farms, Finast, and Vix Super Drug divisions. Led the company through its first-ever strategic plan process. Led acquisition team. Conducted sales forecasting and retail location analysis for new and existing locations. Conducted competitive analysis for all retail segments, including sales impacts. • As Director of Research, led a team of researchers conducting retail research for supermarkets, grocery stores, convenience stores, pharmacies, and gas divisions, including competitive analysis. • Led the company through its first-ever strategic plan process which boosted sales and cut costs.• Developed complete market assessments and competitive analysis for strategic investment and new store locations. Conducted sales forecasting/location analysis for new locations as well as remodeled existing ones. • Led acquisition team in acquiring competitors via competitive analysis, corporate fit, and direct negotiation. • Supervised and managed a team of researchers charged with conducting all research for the company. Led cross-division efforts to develop best-in-class research methods and customer locational analysis.• Played a key role in developing forecasting methods, detailed market assessments, site location development and research, competitor assessments, and valuations.• Part of the team charged with launching the Tops Loyalty Card program.