Michael A. Email & Phone Number

Jupiter, FL, US

Jupiter, Florida, United States

• Elucidation Worldwide work processes include leading teams, project management, client management and development, marketing and (global) marketing research/insights. Clients span from the largest multinationals in the.
• Being the authority in the room on marketing and research insights and market research methodologies. Own the process while developing/designing or utilizing best-in-class design, campaigns, tools, and processes for.
• Building large scale models to develop executable success campaigns.
• Crafting and executing market positioning and go-to-market strategies.
• Defining target markets, value propositions, and compelling marketing messages.
• Creating and refining marketing content to alignment with the brand’s voice.marketing

Greater Seattle Area

• As a Senior Research Manager at Microsoft, my role covered project management of both small single market work and global multimillion-dollar market research projects. I excelled as marketing research project manager.
• Led global marketing research projects as a project manager, writing and reviewing RFPs, pricing, vendor cost/benefit analysis and detailed proposal reviews. I excelled as a marketing research project manager for.
• My many accomplishments include Solutions Champion Award, developed and ran a new vendor program for marketing research vendors, and created a program to view qualitative research via the cloud that now boasts a.
• Developed world-class Research Design, including Questionnaire Design, Coding Specs and Review, Tab Plans, Sample definition, Sample Acquisition and Quotas.
• Completed multimillion-dollar international market research projects and management of large cross-functional international teams. These projects included detailed research output creation and review, including.

Amherst, New York, United States

• As Director of Research, led a team of researchers conducting retail research for the Tops, Wilson Farms, Finast, and Vix Super Drug divisions. Led the company through its first-ever strategic plan process. Led.
• As Director of Research, led a team of researchers conducting retail research for supermarkets, grocery stores, convenience stores, pharmacies, and gas divisions, including competitive analysis.
• Led the company through its first-ever strategic plan process which boosted sales and cut costs.
• Developed complete market assessments and competitive analysis for strategic investment and new store locations. Conducted sales forecasting/location analysis for new locations as well as remodeled existing ones.
• Led acquisition team in acquiring competitors via competitive analysis, corporate fit, and direct negotiation.
• Supervised and managed a team of researchers charged with conducting all research for the company. Led cross-division efforts to develop best-in-class research methods and customer locational analysis.