Justin Abraham Email & Phone Number

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

As the AVP of Analytics and Data Science, I lead a high-performing team of 58 experts, spanning data analysis, digital marketing, data science, revenue operations, and business development analysis. I have a proven track record of consistently delivering exceptional results by meticulously tracking performance and identifying opportunities aligned with key metrics, goals, and objectives. In this role, I lead our multi-vertical (Financial Services, Banking, Retail, eCommerce) partner analytics consultative practice, Revenue Operations Analytics, the Analytics Center of Excellence, and Data Science. I transformed the analytics organization by establishing two new teams: a dynamic business development and an Analytics Center of Excellence. The newly formed sales analytics department supported full-cycle sales activities, resulting in a remarkable 120% YoY increase in new deals closed. The Analytics Center of Excellence is transforming the organization's approach to data-driven decision-making. By fostering a continuous learning and innovation culture, the team delivered game-changing insights that accelerated revenue growth, streamlined operations, and improved customer experiences across all verticals. On top of these two new teams, we also launched three cross-functional agile marketing pods dedicated to experimentation and rapid delivery, significantly boosting go-to-market speed, consumer engagement, and partner KPIs and impacting the organization's overall success.

Toronto, Ontario, Ca

As Director of Analytics, I led a team of 3 direct and 12 indirect reports in Toronto and Montreal. I implemented quarterly OKR tracking in my tenure, resulting in a 100% goal-setting completion rate. Through productive relationships with internal and external partners, I cultivated partnerships that generated over $400M in annual revenue, resulting in significant business growth and expansion. Collaborating closely with cross-functional teams, I developed and executed data-driven marketing strategies utilizing attribution, experimental design, and marketing mix models, achieving a noteworthy 10% increase in client media effectiveness, and enhancing overall client satisfaction and retention. Finally, I actively shared industry-leading best practices and client successes, influencing the adoption of best practices across 100% of the analytics department, positioning the organization as a thought leader and driving innovation within the industry.

Toronto, Ontario, Ca

As the Associate Director, I led a department of 10 analysts responsible for providing loyalty and marketing analytics to one of Canada's largest grocery chains with a focus on CRM, Mass Marketing and Merchandising.In my tenure, I received a prestigious internal President's Circle award nomination for launching an innovative client-facing Tableau portal, catering to eight critical partners with over 200 users and dozens of standardized reports, enhancing the organization's reputation for delivering exceptional analytics value and unparalleled customer service.I also championed the adoption of best practices in analytics across critical functions such as CRM, mass marketing, and merchandising, driving significant results such as identifying key categories linked to long-term loyalty and developing consumer-insight-driven advertising strategies that resulted in capturing 15% more high-LTV customers.

Berlin, Berlin, De

In the summer of 2019, I relocated to Berlin to take on a new opportunity as the Director of FinTech Analytics at Delivery Hero, leading a team of Senior Managers, Business Intelligence Specialists, Fraud Analysts, and Data Engineers in analyzing payment trends and developing KPI reporting for over 1.5M daily online transactions, spanning 40 countries and covering 70+ Payment Service Providers and Acquirers. I directed the development of scalable reporting solutions to analyze trends and generate insights on this high volume of transactions, representing $5B in annual revenue.I empowered the CFO with real-time insights across multiple countries and payment service providers, facilitating data-driven decision-making. Additionally, I conceived and led the implementation of a cutting-edge FinTech Data Platform that leveraged AWS and Jenkins to extract, transform, and load payment data in real-time. This platform supports Business Intelligence, Fraud, and Data Science efforts.

Toronto, Ontario, Ca

As the Associate Director for Partner Analytics, I was the analytics lead for our partnership with a major Canadian bank and several strategic FinTech partners. I engaged with internal and external senior leaders in strategic planning discussions and provided stakeholders with direction via the production of insights, analyses, forecasting and recommendations to improve performance and boost growth. In addition to data analysis, a large portion of my role involved promoting and selling business services and analytics by identifying opportunities in our partner’s business then building scalable solutions to meet their needs. My proudest accomplishment during my tenure was launching a fully automated email marketing channel leveraging machine learning optimization for our client in 2019.

Toronto, Ontario, Ca

As the Manager of Analytics and Insights for the Internal Marketing team, I managed a team of five analytic professionals and orchestrated the strategy, execution and post-campaign analytics of our marketing department. I guided program strategy via the production of monthly executive reports for our senior leadership team. I was also responsible for digitally transforming our data visualization practice from Excel-based to an enterprise-wide cloud deployment of Tableau Server hosted on AWS.

Toronto, Ontario, Ca

Working in an agile environment, our team launched an AWS-based analytic platform from the ground up, and utilized it to power a suite of analytical product solutions. While I was primarily responsible for the business intelligence applications of the platform via Tableau, I was involved in every step from data ingestion with NiFi to the final analytical output in Databricks. As the platform evolved, I coordinated the roll-out of a full data visualization platform using Tableau, including founding a Business Intelligence center of excellence and a suite of analytic product solutions.Achievements include the full development and deployment of the following Tableau dashboards: - Transaction-based retail dashboard for a major Canadian grocer - Email marketing KPI monitoring and reporting tool - Daily KPI dashboard for two major financial institutions - CRM lifecycle tracking and forecasting tool

Toronto, Ontario, Ca

Led a team of two analytic professionals and acted as the analytic lead on the American Express and Insurance (Manulife, Johnson and RSA) Accounts which included the development of a long-term strategic analytic roadmap for the portfolio. I designed and implemented various value-added advanced analytic tools for each portfolio to assist in driving business and provide insights and recommendations, such as predictive attrition modelling, econometric modelling and forecasting, Tableau-based KPI dashboards, and Source of Volume Analyses. During this time, I also won the first annual Air Miles Hackathon with a project that established a real-time, self-service Campaign Sizing Calculator using Tableau, which saved hundreds of hours of analysts’ time per year.

Toronto, Ontario, Ca

Acted as the key analytics liaison between Analytics and the Air Miles Internal Marketing Team, and managed the analytics for the Lifecycle, Coalition Health, Product and Business Development teams. Developed Programmatic, Customer and Brand Health Dashboards which enabled the Executive team to quickly diagnose and communicate business needs. Created a SQL-based RFM model that scored customers across each major line of business, unlocking better understanding of our most valuable collectors.Leveraged RFM models to build a Tableau-based Customer Migration dashboard, which enabled self-service analytics and a thorough understanding of how customer behaviour changed during key marketing initiatives.

Montreal, Quebec, Ca

Developed quarterly dashboards and reports for the executive leadership team. Oversaw a team of three and managed over 200 campaigns with 20 million customer touch points in 2014. Coordinated a department wide organizational decision-making review to identify process gaps where marketing data could be better applied. Developed strong data visualization, mining and analysis skills with tools such as Excel, SAS, Tableau Data Visualization, ENVISION Spatial Analysis, PRIZM C2 Clustering, Salesforce.com CRM, Dunn & Bradstreet Business Profiling, and FirstResearch. Oversaw team of three and coordinated workflow for over 200 marketing campaigns, totaling 20 million customer touch points, achieving a 98% on-time delivery rate which resulted in the acquisition of new campaigns from other marketing teamsDeveloped weekly and quarterly executive dashboards – condensing more than 1 million records and 1000 variables such as geographic factors, demographics, PRIZM profiling, spatial analysis – reporting on nationwide sales indices and demographics Managed $90k team capital budget and received internal capital management and accounting training, resulting in an increased budget of $1.6M in 2014Pro-actively engaged with various stakeholders to uncover opportunity to deliver insight which resulted in a Prepaid marketing deep dive, and quarterly demographics reporting for Virgin

Montreal, Quebec, Ca

Drove channel sales and traffic through the execution of various marketing initiatives that drive channel results and performed post-mortem analysis on a variety of in-market offers. Managed relationship between cross-functional marketing teams and over 300 Corporate and Dealer storesPerformed post-mortem analysis on expiring offers, which will expedite future decision making

Montreal, Quebec, Ca

Developed extensive knowledge of sales channel relations and analyzed channel compensation contracts and incentive programs to create stronger correlation with lifetime revenue and corporate objectives. Evaluated contracts for financial risks and exposures, and developed tools to provide real time feedback on proposed changes.Performed deep dive on residual payments ($4.5M) resulting from a major dealer merger which displayed the effects and financial risk inherent in entity consolidationDeveloped dashboard to analyze compensation rates and lifetime revenue calculation for a $250m contract which enabled immediate feedback on impacts from changes to 2013 contract during negotiationsDeveloped new contract for a major western electronics dealer which provided closer compensation alignment with lifetime revenueProvided analysis for the Direct Business Sales Incentive Program which revealed strong correlation between earnings and activity based selling, and a target income discrepancy between Medium Business and Enterprise segments

Montreal, Quebec, Ca

Role Rotations:Call Centre Care RepresentativeCorporate Store Sales RepresentativeLearning and Content Development SpecialistVirgin Mobile Web Marketing SpecialistChannel Compensation Specialist

Montreal, Quebec, Ca

Developed and maintained new processes to establish efficiencies in training delivery. Coordinated a cross-functional team of trainers, agents, project managers and external subject matter experts to develop online training best practices and establish an online, at-home training program. Led cross-functional team of trainers, agents and project managers to launch at-home agent project for 500 employees resulting in up to $800k in yearly savings through the elimination of agent travel and reduced training login timesDeveloped online file sharing system (K-Store) which enabled sharing of best practices and increased efficiencyEliminated inefficiencies in quick hit training processes

Toronto, Ontario, Ca

Collaborated with cross-functional marketing teams to execute in a web marketing environment. Identified key opportunities in the web environment and developed projects to improve customer experience.Designed the accessibility section of virginmobile.ca which acts as unique sales tool for disabled personsCoordinated with a cross-functional marketing team to execute the online launch of Virgin Mobile LTE Redesigned website information architecture resulting in faster loading timesDesigned Virgin Mobile’s new online store locator in collaboration with an external vendor

Bachelor, Commerce

International Exchange, Commerce

Executive Mba