Justin Bourke Email and Phone Number

- Manage first-of-its kind communications team owning internal and external communications for 8,000 U Krewers and all active customers. - Enable our Implementation, Customer Success, and Relationship Management organizations improve time-to-live in SaaS product delivery, CSAT, and revenue recognition. - Grow and unify customer communications to ensure rapid response to critical product incidents, updates, and system maintenance. - Build adoption, information, and feedback mechanisms to guide Global Services organization through a multi-year consolidation of systems and tools. - Lead an international team of 8 communications professionals across 4 unique functional areas.

- Manage a team of four -- two communications professionals and two Business Enablement Managers -- to improve business outcomes for product delivery teams during a period of record growth from $3 to $5 billion in annual revenue.- Built a new, unified system for internal communications and content management. Grew total content views by 56% and total interactions (likes, comments, favorites, etc) by 130% in a year.- Introduced and built a new Business Enablement Manager (BEM) program to provide direct support and advocacy for product delivery teams. Defined scope, strategy, and success metrics, achieving 92% CSAT in less than 6 months.- Led internal crisis communications in the wake of a critical hacking incident, disrupting service to thousands of customers on UKG's private cloud. Built system for incident notifications and helped lead the creation of a business continuity plan to guide internal teams in keeping the lights on and restoring service to impacted customers. - Owned Leadership Advisory Board and Community of Practice, responsible for gathering feedback and growing our managers into effective change management practitioners.

- Create communications strategies for our largest event-based product, including media outreach,content creation, social media engagement, and product branding- Own partner channel engagement resulting in onboarding dozens of organizations andinfluencers to build brand, and growing our audience by more than 10% year-over-year- Facilitate external outreach by reviewing communications and PR content for accuracy andconsistency of messaging and voice

- Sift through breaking news chaos to get the facts and deliver them live and accurately in minutes- Write, shoot, and edit award-winning stories on-deadline. Earned a Texas Assc. of Broadcastersaward, NENPA award, and NE Emmy nomination for storytelling- Pitch 12+ stories weekly. Maintain close network of trusted sources to stay informed at all times- Establish credibility and trust in the local community by meeting people daily, doing regular volunteer / service projects, and being a reliable and unbiased voice- Build personal and station brand through social media engagement to thousands of followers

- Create and report award-winning content, earning a Texas Assc. of Broadcasters award for enterprise reporting- Act as lead court reporter for high-profile local, federal, and military court cases- Master diverse multimedia toolkit, conducting in-house training for creative on-camera presence and multimedia visual storytelling- Gain subject matter expertise and build networks of trusted contacts in healthcare, energy, and government sectors

- Anchor and produce #1 rated weekend early and late evening newscasts- Act as lead investigator on city / state government using cultivated sources, public records, and relentless follow-up- Create and maintain beats on healthcare, city government, education, and local economy- Write, shoot, and edit live / breaking news reports for early evening newscasts

- Lead and implement data-driven studies to determine best practices in business strategy andorganizational development- Combine data analytics with business expertise to communicate directly to C and VP-levelexecutives. - Hold regular speaking engagements and strategy sessions as a subject matter expert- Author data-driven reports on industry and global trends, promoting through owned-channels and industry media

- Build and manage the Global Institute for Leadership Development (GILD), a global traininginstitute drawing senior executives from over 500 organizations annually.- Work with sales and marketing teams build GILD brand and bring in new clients. Led to an annual22% improvement in direct sales revenue, achieving a 13-year conference record.- Manage six of GILD’s largest strategic accounts, including yearly strategy setting and delivery ofconsulting services, assessment tools, and coaching.- Work alongside CEO’s of McKesson and Linkage to co-author a book examining the future of the health care industry - Skin in the Game: How Putting Yourself First Today Will Revolutionize Healthcare Tomorrow.