Justin Cutroni Email and Phone Number
United States
Justin Cutroni's Location
United States, United States
Justin Cutroni's Contact Details
Justin Cutroni work email
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About Justin Cutroni
User-focused leader with a 20+ year career in enhancing business success through innovative user education, content, and learning strategies. Skilled at managing small to mid-sized teams from 5 to 50 people. I’m excited to join a nimble team alongside passionate leaders who celebrate collaboration and encourage smart risks.
Justin Cutroni's Current Company Details
Trustpilot
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Director, Product Evangelism and Customer Education
United States
- Website:
- trustpilot.com
- Employees:
- 1302
- Company phone:
- 916.253.7820
Justin Cutroni Work Experience Details
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Director, Product Evangelism And Customer EducationTrustpilotUnited States
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Director, Ux Content & EducationGoogle Aug 2019 - PresentMountain View, Ca, UsIn 2019 I took on a new challenge - driving more alignment and consistency in our content. To help resolve this issue I formed a new organization that unified many of our content and education efforts. The results are a more consistent content experience across surfaces and more in-product learning. Highlights include:* Increased content consistency across multiple surfaces through organizational and process changes. Integrated multiple content related teams (UXCD and Technical Writing) to drive more collaboration. Implemented process changes, like cross-discipline critique, to create a more uniform approach to content development and adherence to standards. Leveraged internal Google tools to drive automated content review to flag any standards violations. * Led multiple, in-product experiences to simplify complicated user journeys. The Google Analytics migration involved millions of accounts and put $XB at risk due. The SA360 migration represented > $XXB in revenue. I pivoted my teams to design in-product, educational tools to help users navigate the complicated migration. Both migrations landed with minimal impact to revenue. In addition, to support another critical business priority (Connected TV), I re-prioritized our work to focus on a new, in-product learning experience to help users understand and adopt this new experience. * Introduced LLM based support for some of our largest products. While we have often used generative AI in our products, it was not widely deployed to our support experiences. I worked with multiple product teams to deploy an LLM powered support experience on SA360 and Google Analytics. My technical writing teams quickly came up to speed on creating the appropriate content to train and tune the models. -
Director, Display Ads, Video Ads, App Ads And AnalyticsGoogle Mar 2016 - Aug 2019Mountain View, Ca, Usagency, publisher, and measurement products. Rather than simply expand every program, I evaluated opportunities and invested in the highest opportunities to help users and grow our business while maintaining existing operations. I was promoted to Director in recognition of my impact on Google's business. Significant work to note:* Expanded technical writing team to support 10+ help centers. These help centers reached more than XXXK users per month and represented more than $XXB in direct revenue. To scale with limited headcount, I expanded operational capabilities using a third-party vendor program, moving lower-value tasks to a vendor, increasing FTE capacity by XX%. * Transformed the Google Analytics Partner program to the Google Marketing Platform Partner program. When we shifted our business strategy and decided to create an enterprise marketing suite of products, I led the effort to change our single-product partner ecosystem into a global network of full-stack partners. This required a significant amount of internal organizational change to align two different groups - our measurement partner management teams and our agency partner management teams. Ultimately we aligned on a single partner program model. Our partner channel now represents > XX% of our support and sales business in various regions and the entire agency industry has more deeply embraced measurement.* Expanded product demo program to include all enterprise buying and measurement products (5 additional products). We also scaled the demos to support multiple internal teams: engineering used the demos for unit testing (saving XX hours/engineer), sales teams use the demo in pitches (>XX% of pitches include our GA360 demo), UX teams use the demo during research session (saving XX hours in research prep time), support teams use the demo to validate bugs prior to escalation (saving XX hours in bug validation), and education teams use the demo for content development (saving XX hours per article).
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Measurement Education LeadGoogle Mar 2013 - Mar 2016Mountain View, Ca, UsAfter about a year at Google, I gradually built a team and a collection of programs focused on reducing customer confusion, increasing product usage, and building brand loyalty and affinity. Accomplishments include:* Lead technical writing and video production for measurement products. Increased help center satisfaction X%.* Built and Launched Analytics Academy - the largest, online course at Google. Partnered with eng and built a custom learning platform in Google Analytics, which allowed for detailed product measurement helping us understand the effectiveness of our courses. These courses average XXXk global monthly users, drive adoption of critical features, and reduce overall service costs. Those that completed the necessary training could take the Google Analytics IQ Exam and become Google Analytics certified individuals.* Launched a Google Analytics demo program. This program, also in partnership with engineering, launched a publicly accessible version of Google Analytics. Users can practice using the product even if they do not implement the product. * Hired and launched a product advocacy team. I hired two people to act as product advocates. In addition to the typical advocacy work (speaking at events, creating external content, etc.), they also managed the Google Analytics social media handles. These communities grew to be some of the largest at Google (the Google Analytics Twitter account is still one of the largest Google twitter accounts).* Led an ecosystem strategy consisting of two parts: a partner program and a developer program. The Google Analytics Certified partner program, with hundreds of partners around the globe, extended our support and evangelism efforts to all regions. The second part of our program, the Developer relations team, drove adoption of product APIs through tutorials, documentation, code samples, and tools that extended the functionality of Google Analytics.
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Analytics AdvocateGoogle Jan 2012 - Mar 2013Mountain View, Ca, UsIn my initial role at Google I was responsible for product advocacy, community engagement and empathy building. A large part of my role was creating more user empathy amongst our PM and Eng teams based on my extensive product knowledge and interactions with our users.* Spoke at XX global events reaching an audience > XK marketers, analysts and executives. Topics included analytics best practices, mobile app analytics, multi-device metrics and the future of digital measurement.* Organized and led internal training to help engineering and product teams better understand the digital analytics competitive landscape, how businesses do digital analytics, and build practitioner empathy.* Led the creation of the W3C working group for Customer Experience Digital Data, consisting of IBM, Adobe, and 20 other advertising and marketing companies, to define a common data layer format for websites and mobile applications data collection.
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Director Of Digital IntelligenceCardinal Path Apr 2010 - Dec 2011Vancouver, Bc, CaAs director of Digital Intelligence my job is to help clients implement successful web measurement strategies. This includes:* Helping organizations understand why measurement is important* Choosing quantitative and qualitative measurement tools* Setting up and maintaining tools* Analyzing data to understand the performance of their online business * Testing landing pages and other parts of a website to increase performanceMany of our clients are working in new mediums, like mobile and apps, and we're actively helping them measure these initiatives to understand the business impact.I also teach Google Analytics & Website Optimizer Seminars for Success. These multiple day events, sanctioned by Google, help organizations understand how to analyze data and do website testing with Google products. -
Director, Web AnalyticsEpikone May 2005 - Feb 2010Burlington, Vermont, Us -
ConsultantAstute Computing, Llc Feb 2001 - May 2005Provide Internet consulting and programming services, specializing in the creation of custom internet applications
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ConsultantAccenture Jul 1996 - Feb 2000Dublin 2, Ie
Justin Cutroni Skills
Google Analytics
Web Analytics
Analytics
Online Advertising
Online Marketing
Google Website Optimizer
Conversion Optimization
Digital Marketing
Sem
Blogging
Seo
Strategy
Google Adwords
Presenter
E Commerce
Digital Strategy
Multivariate Testing
Marketing
Ppc
Email Marketing
Mobile Devices
Writing
Omniture
Technical Training
Evangelist
Wordpress
Web Testing
Google Webmaster Tools
Display Advertising
Product Development
A/b Testing
Keyword Research
Interactive Marketing
Organic Search
Website Testing
Tutoring
Web Content Management
Link Building
Affiliate Marketing
Innovator
Justin Cutroni Education Details
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Worcester Polytechnic InstituteMechanical And Aerospace Engineering
Frequently Asked Questions about Justin Cutroni
What company does Justin Cutroni work for?
Justin Cutroni works for Trustpilot
What is Justin Cutroni's role at the current company?
Justin Cutroni's current role is Director, Product Evangelism and Customer Education.
What is Justin Cutroni's email address?
Justin Cutroni's email address is ju****@****oni.com
What is Justin Cutroni's direct phone number?
Justin Cutroni's direct phone number is +161748*****
What schools did Justin Cutroni attend?
Justin Cutroni attended Worcester Polytechnic Institute.
What are some of Justin Cutroni's interests?
Justin Cutroni has interest in Cooking, Backpacking, Gadgets, Puzzles, Skiing, Spending Time With My Family, Technology, Reading, Data, Carpentry.
What skills is Justin Cutroni known for?
Justin Cutroni has skills like Google Analytics, Web Analytics, Analytics, Online Advertising, Online Marketing, Google Website Optimizer, Conversion Optimization, Digital Marketing, Sem, Blogging, Seo, Strategy.
Who are Justin Cutroni's colleagues?
Justin Cutroni's colleagues are Simon Atkins, Elliot Mann, Cassandra Sandqvist, Anthony Oviero, Remon Adel Bishay Yakoub, Jeff Paradise, Nicholas V..
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