Justin Tsang Email & Phone Number

Pittsburgh, Pa, Us

Cambridge, Massachusetts, Us

Building intent products at HubSpot.

San Francisco, California, Us

Work with the Growth team to create free products and experiences that enable marketers to experience the power of Clearbit’s technology.

San Francisco, California, Us

Projects and responsibilities that span:- Free tools strategy, UX research, and GTM enablement - Website relaunch- Growth ops + marketing project management- Demand generation strategy and execution- Ideal customer profile (ICP) research + customer interviews - Website, ad, and email copywriting- Product marketing (VOC, positioning, messaging, personas, releases)- Outbound / sales enablement- Customer marketing- Internal training (market positioning, personas, effective brainstorming, meeting facilitation)

Vancouver, British Columbia, Ca

Led a team of talented customer marketers that was responsible for helping our customers get the most out of Unbounce. We did this by focusing on effective (yet delightful) customer onboarding, retention, expansion and feature adoption.

Vancouver, British Columbia, Ca

As the manager of Unbounce's Expansion Squad and a Customer Success lead, I headed up a cross-disciplinary customer marketing team that was hellbent on helping customers get the absolute most out of Unbounce. Our team specialized in delightful, highly personalized one-to-many customer marketing. At scale, we executed programs and campaigns tied to value-based cross and up-selling; churn reduction and subscription renewals; and annual payment and feature adoption.Key accomplishments included: - Generating hundreds of thousands of dollars in annual recurring revenue, and nearly 8x'ing annual payment adoption- Leading a cross-departmental team that increased the adoption of two key Unbounce features (popups and sticky bars) by 152%- Creating multiple highly celebrated integrated customer marketing campaigns, including the "Chief Discount Officer" and "Unbounce Is No Longer Just a Landing Page Platform" (for more info, see below in the Media section for this role)- Utilizing cutting edge marketing personalization, including data-enriched segmentation, complex marketing automation, dynamic image personalization and dynamic image and text replacement- Having our campaigns and results featured by my team at multiple conferences and internal / external blog posts- Sending a countless amount of customer swag 🙌

Vancouver, British Columbia, Ca

I was formerly the lead of Unbounce's Adoption Squad. My job was to continuously improve the trial-to-paid conversion rate of Unbounce via data-driven onboarding communications and campaigns.

Vancouver, British Columbia, Ca

I planned, oversaw and optimized awareness and lead generation campaigns at Unbounce. Below are some highlights:***I was the lead strategist for Digital Agency Day 2016 (digitalagencyday.com), a first-of-its-kind event for agencies. I worked with HubSpot and the talented team at Unbounce to put on a full day of webinars, panels, meet-ups and much more on topics tied to agency growth, strategy and trends. The campaign generated thousands of qualified agency leads. Event summary:- Attendees: 6,500+ - Agency-tailored events: 30 - Expert Speakers: 25 - Agency Knowledge Dropped: ∞I also designed and managed the integrated marketing campaign for Unbounce's killer ebook on Attention-Driven Design (get.unbounce.com/attention-driven-design). The ebook has since generated tens of millions of impressions, tens of thousands of visits and thousands of qualified leads.Ebook campaign elements included:- Paid advertising (social, AdWords, native, remarketing)- Email- Partnerships- Overlays / pop-ups- Blog- Social media- ContestingAdditionally, I was the lead strategist for Unbounce's monthly webinar series, Unwebinars. These webinars featured the marketing / CRO industry's top thought leaders.

New York, Ny, Us

As a senior digital lead, my role was to partner with clients to develop creative full-funnel inbound marketing campaigns to drive real, measurable business results. I focused on working with creative teams to design and execute on custom strategy that integrated editorial, visual and Web content; paid advertising; social media; marketing technology; offline tactics; and analytics in new and unique ways. Additionally, I led the development of a proprietary approach to influencer relationship management: the Influencer Relationship Funnel.One of five nominated by Weber Shandwick for PR News’ 2014 Rising PR Stars 30 and Under award. Clients included: Adonit, Amazon, Bayer CropScience, Gogoro, LifeWise Health Plan of Washington, Michael & Susan Dell Foundation, SHOEme.ca

New York, Ny, Us

Lead social strategist, primary content strategist, paid strategy lead and analytics lead for LifeWise Health Plan of Washington, specifically for ActivelyNorthwest.com, an award-winning local, online lifestyle magazine for healthy eating, fitness tips, motivational stories and local events.Lead content strategist for the Michael & Susan Dell Foundation.Clients included: LifeWise Health Plan of Washington, Michael & Susan Dell Foundation

New York, Ny, Us

Social strategy and analytics lead for LifeWise Health Plan of Washington, specifically for ActivelyNorthwest.com, an award-winning local, online lifestyle magazine for healthy eating, fitness tips, motivational stories and local events.Supported clients and the creative team via strategy and execution in the following specialty areas: - Content marketing - Integrated communications- Branding- Social campaign design- Social copywriting- Community management- Standard and video Prezi design and education- Graphic designClients included: LifeWise Health Plan of Washington, SXM

New York, Ny, Us

As a member of Weber Shandwick's creative team, I was responsible for integrated marketing ideation; social strategy and campaign execution; community management, retention and growth; visual and digital content production; social media measurement; and internal and client education. My main mission however, was shared by my talented colleagues: to help my clients tell the best stories possible. I am an award-winning Prezi designer and the lead Prezi producer and educator for Weber Shandwick's global network, with numerous internal and client Prezis designed for marketing, recruiting, new business, training and keynote purposes, as well as multiple training sessions held for internal teams and clients. My Prezis have been presented throughout the US, as well as in select locations in Europe to audiences that range from college students to C-suite. Clients included: LifeWise Health Plan of Washington, Microsoft, Viggle

New York, Ny, Us

Held two primary roles: media measurement & analytics and digital design & strategy.I regularly conducted post-campaign/event and ongoing traditional and social media performance analyses. This is in addition to helping lead media monitoring efforts and measurement training initiatives. As part of the digital team, my role entailed digital strategy, community management, content curation and editorial planning for clients and for our office. I also designed and produced a variety of visual content that included online signage; graphics and logos; document, PPT and PDF templates; and Prezi presentations.Clients included: Bill & Melinda Gates Foundation, Motorola, Concur, Microsoft, Viggle

New York, Ny, Us

Work focused primarily on developing and maintaining traditional and social media measurement initiatives for one of the world's largest private foundations. I also helped to implement a global media monitoring strategy for the same client.Primary client: Bill & Melinda Gates Foundation

New York, Ny, Us

Worked with Weber Shandwick's Measurement & Strategy Practice to provide major clients with strategic, in-depth analysis of traditional and social media coverage - delivering qualitative and quantitative data about influencers' perceptions, competitive landscapes and industry trends.Clients included: Honeywell, Canadian Tourism Commission

New York, Ny, Us

Assisted Weber Shandwick's Measurement & Strategy Practice with in-depth traditional and social media research and analysis. Using advanced measurement tools and research methodology, my results were used to inform major benchmark, snapshot and ongoing client media reports.Clients included: Samsung, American College of Surgeons, Ally Bank

Bellevue, Wa, Us

After being hired as a full-time team member after one month as an intern, my role as Marketing Assistant was to support the Marketing Director and sales team by coordinating various new and traditional marketing initiatives. Below is a summary of my experience:• Co-wrote the 2010 marketing strategy with the Marketing Director • Spearheaded the entire internal and external e-Newsletters processes, executing design, content creation, delivery and measurement and analytics• Engaged in media relations that resulted in successful pitches to the Puget Sound Business Journal and ABCNews.com• Evangelized and oversaw all social media initiatives for the company• Proofread customer facing materials for grammar, accuracy and compliance with style guide requirements• Performed website maintenance and updates (WordPress) and conducted regular reports on web metrics

Bellevue, Wa, Us

• Worked with the Marketing Director to create a launch strategy for a new online company offering• Participated in the fine-tuning of Netstar’s overall audience targeting and segmentation• Coordinated and participated in meetings with various interest groups• Assisted with the creation of a social media strategy• Contributed to the copy and wireframing of Netstar’s new website • Carried out daily marketing support tasks that ranged from admin to graphic design

Toronto, Ontario, Ca

• Worked as a liaison between on-campus organizations and the corporate sponsorship and event coordination firm Kognitive Marketing • Initiated contact and created relationships with targeted student organizations on campus• Prospected potential student and non-student organization partners

• Was part of a four-member marketing team responsible for developing new branding for the company• Oversaw advertising, sales and event coordination for a series of organized company events• Prospected and collaborated with various on-campus committees, conferences, clubs and other off-campus organizations• Designed and produced signage, videos and other promotional materials• Secured sponsorship with Rockstar Energy Drink to supplement advertising efforts• Organized online, word of mouth and viral marketing initiatives to raise awareness• Managed both weekly and monthly events

Vancouver, British Columbia, Ca

• Coordinated orientations, meetings and events for potential clients of a pre-sale real estate center• Collaborated with a team of three sales agents to achieve sales amounting to 67% of total units • Coordinated meetings and contracts between agents and clients and organized a buyer appreciation event • Provided training and orientation sessions for new hires and prospects respectively

Bachelor Of Commerce, Business Management, Marketing, International Business

Exchange, Marketing Strategy, China Marketing, China Business Management

High School Diploma, Honors/Regents High School/Secondary Diploma Program