Justin Vela Email & Phone Number

Ohio, United States

Ohio, United States

-Increased points of distribution by 1000%, resulting in increased salesmonth-over-month, and Ohio’s largest month of sales.-Installed and merchandised retail displays across 37 new and existing accounts.-Secured Patient Education Days with top-performing partners, while adhering tocompany and State compliance standards.-Supported community events and campaigns to promote collaboration, build brandreputation, and establish market relationships, increasing customer loyalty andretention.

Ohio, United States

-Managed Field Marketing plan and budget for 58 Ohio Dispensaries. Directly working with buyers, store managers, and corporate marketing teams to establish brand awareness for Cresco Labs' portfolio. -Grew business through strategic planning, data usage, and product merchandising, resulting in month-over-month record-breaking sales of over $1 million. With top sales reaching $1.6 million.-Coordinated large-profile events, including sponsoring the Ohio Marijuana Expo in Cincinnati and Columbus, as well as monthly in-store Patient Education Days to drive brand awareness, customer experience, and assist with product sell-through.-Collaborated with interdepartmental teams from sales, production, compliance, and operations to communicate forecasted workload and company updates.-Managed, trained, and mentored a team of 12 Brand Ambassadors overseeing Michigan and Ohio.

Columbus, Ohio, United States

-Developed sales routes, key account partnerships, and established new territories statewide. Resulting in increased route efficiency driving a 16% revenue increase for all sales associates. -Strategically grew Central Ohio sales from $250,000 to $1,000,000, and expanded account list from 36 to over 150 accounts. -Provided buyers with weekly inventory data and assisted in proper ordering and lean inventory practices, ensuring proper product allocation and sell-through while adhering to product quality standards. -Created operational SOPs for routing and logistics, streamlining deliveries and increasing order fulfillment accuracy to 95%.

Western North Carolina

-Grew business by 10% over the previous year’s dollar sales, In 120+ accounts and achieved monthly incentive-based M.B.O. sales goals. -Developed and led team building, marketing, and brand strategy meetings to increase on-premise sales productivity and product knowledge. -Built creative account-specific point-of-sale features and marketing materials to increase store-level sales.

South East

-Developed relationships with 44 distributor partners, covering 9 states. Including managing national convenience store key accounts for 1+ year. -Met with corporate buyers from 30+ off-premise chain accounts, growing business by 3.8% and selling over 300,000 CEs in grocery and big box chains. -Utilized VIP and IRI depletion data for buyer presentations providing accounts with year-over-year sales data to develop sales strategies for targeted brand growth within companies’ planograms and sets.

Jacksonville, Florida, United States

Jacksonville, Florida, United States

Jacksonville, Florida Area