Snr. Principal, Data & Analytics - 9/2022 - 12/2023Interim Director, Data & Analytics 01/2024 - 08/2024

Feb 2021 - June 2022: Director of Business IntelligenceFort West is a marketing and creative agency that believes that good creative is not enough. We care about purpose, strategic and upstream thinking, being unbiased, and focusing on outcomes. My role has focused on two primary aspects - building a Business Intelligence practice within the agency and leading our operations and agency transformation to adopting Agile.Helping to navigate the change from a more traditional approach to an agile one at a creative agency has been one of the most exciting parts of my career.

As an operational leader, I believe in empathy, listening, strategy, and servant leadership. I develop teams to think operationally, focus on what moves all of us forward (and how to say no to what doesn't), provide clear expectations, and foster alignment across teams and functions. My role was responsible for elevating our operating foundations, bringing data to the forefront for our decision making (without becoming robotic about it), and developing our OKRs.During my time here, I also contributed to client-first work, focusing on organizational effectiveness and data storytelling. I would communicate through data visualization, push us to think more strategically, and deploy and teach various frameworks. My more data-centric technical skills mean that I am capable of setting up infrastructure that enables an organization. I use Python (often), SQL and AirFlow (sometimes), and Tableau (always).The work I do drives action - whether it's from a designer, an analyst, or an executive - so I honor my audience and build with them in mind. I also understand that one of the most powerful tools in modern business is a good presentation - so I dedicate focused effort into making world-class decks to carry messages that align teams and invokes clarity.Primary technologies and approaches: Agile, Lean, Python, Spark, Tableau, Snowflake, SQL, Apache AirFlow, and Adobe Illustrator.Proudest Achievement:I was awarded a team-nominated "People First Leadership Award" which I received in Q1 2020.

Swift is a brand and social creative agency. I helped to lead a small team of Data Scientists and strategists in performing research and social listening projects for Google. A key aspect of our deliver was the generation of data-first, creative+strategic informing reports for their global leadership team using social listening data to understand consumer perception. Then, the task was to build and contribute to strategies using quantitative data that complement qualitative audience insights. I also advised on branding strategy using insights from data analysis. A pride-point at my time at Swift was leading their first automation project in which various APIs from our analytics tools were accessed via Python for data retrieval, data preparation, and analysis, later using Tableau for visual storytelling, enabling us to do much more with much less effort.

eROI is an agency that focuses on website design, email segmentation and creation, and data informed strategy.My role:Using data visualization as a tool to communicate complex quantitative discoveries in a meaningful way. Developing strategies for building digital experiences based on data analysis and market research. Guiding project deliverables toward strong engagement and ROI performance. Educating analysts, designers, content teams, and strategists regarding data visualization methodology and reporting best practice that help drive results for our partners. Documenting processes and roles for tagging content to allow deeper analysis. Discovering links between qualitative and quantitative information. Building logic for customer segmentation and content cadence. Primary Tools: Python, Tableau, and Presentation Decks (via Google Slides). Platforms: ExactTarget (Salesforce Marketing Cloud), Silverpop (IBM Marketing Cloud), Google Analytics, Adobe Omniture, Google AdWords.

Developed a comprehensive knowledge of the AdWords, Bing, and Google Analytics platforms. Made KPI recommendations based on client initiatives. Used data to tell our clients their performance story and offer strategic recommendations. Implemented scripts for efficiencies in account management and budget performance. Used strategic planning to redevelop internal processes. Developed internal training program for peer-growth. Used performance increases to justify larger marketing investments and grow existing accounts.

Rallied large, diverse team into successful execution of specific goals in a results based environment. Developed future company leaders. Meet the unique needs of customers and employees through effective communication.• Best Buy (Customer Experience and Sales Manager)- Crafted sales goals and training strategy for team of over 80 employees. Oversaw four departments and set measurement goals for department supervisors. Increased sales performance YoY by 9.5%, customer satisfaction by 6%, and employee satisfaction by 15%. Organized multi-channel execution strategy efforts. Lead team to winning three “Achievers” contests (top 5% store performance in company)• Best Buy (HR/Operations Manager)- Ensured flawless execution of operational procedures including; cash systems, interview and hiring process, and employee relations. Organized and executed processes to maintain company training requirements for team of 110+ employees. • Best Buy (Services Trainer)- Developed and implemented a Sales & Trust training program that helped to accomplish #1 services sales in the company. Crafted a Services Training position for Geek Squad after presenting our financial success to the VP of Retail, VP of Operations, VP of International Acquisitions, and President of Geek Squad