Brian Johnson Email & Phone Number

Saco, Maine

Develop, design and implement a comprehensive marketing plan that incorporates various channels including events, press releases, social media, website, newsletters and annual reportsStrengthen the reputation and awareness of the organization with membership, funders and within the local community Design all visual assets related to the brand and marketing campaignsStreamlined existing brand assets and developed brand identity guidance and policyDeveloped templates for standard business documents to better control the brand imageCreated and implemented a plan to update and replace all campus signage to better represent the organizations visual identityWork closely with the Executive Director to coordinate a uniform messaging in communications that align with the vision and direction of the organizationDeveloped several popular internal campaigns to help stakeholders adopt the organizations key transformative messagesEstablished a presence in new market audiences to expand reach, grow membership and increase givingDesign & maintain the Ferry Beach AppRedesigned and streamlined organizations websiteManage IT program for the organization including issuing G-Suite accounts to all full-time and seasonal staff, provide tech support and purchase all equipment and software

Manage all aspects of the Marketing Program, including developing marketing plans, producing marketing materials and analyzing the resultsDesign all print and electronic marketing materialsManaged a major website redevelopment project to improve customer ease of use and satisfaction as well as update and maintain the websiteCreate and send all email marketing campaignsEstablished a social media strategy and manage the social media marketing channelsDeveloped document control policiesCreated a corporate identity image rebrand which included a new logo and the redevelopment of all visual collateral Updated and maintain branding for each product to provide product recognition and ensure that visual connections exist to associate each product with the brandOrganize and facilitate all professional development seminarsAssist in the management of large professional development conferencesRestructured database to increase reporting efficiency and ease of useManaged organizations IT program (Microsoft Office 365)

Manage Campground Office, including: reservations, check-ins, and customer serviceDeveloped and maintained an interactive websiteProduce all campground marketing and promotional materialsDeveloped all administrative documents and formsSimplified administrative and operational systems and increased efficiencyCreated a database to track customersManaged weekly payroll for a small staff